Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

Your How to Guide For Using Hashtags in Social Media

Your How to Guide For Using Hashtags in Social Media Blog Feature

October 5th, 2013 min read

 

Your How To Guide For Using Hashtags In Social MediaAs a millennial, anything that has to do with social media and the computer is like second nature to me.


It's no wonder that 27% of time spent online in the United States is spent on social media. It's becoming an every day necessity.  We cannot live without it.


Does this happen to you? My mom is always asking me questions about technology. Sometimes, her questions are as simple as, "where is the power button on this thing?"


Recently she asked me, why people use hashtags on Twitter?


I don't know about you but that question can be answered in a number of ways. It's a really loaded question; people use hashtags for all different types of reasons.


Here's how I responded to her question:


On Twitter, hashtags are like digital tags that help categories your tweets among the other 400 million tweets posted a day. By using a hashtag, you're improving the chances of your tweet being seen by others that aren't following you.


They also help to keep Twitter organized, making it easier for people to find tweets that relate to theirs.


Twitter is not the only place that uses hashtags, sites like Facebook and Instagram also do.


Are You Effectively Utilizing Hashtags in Social Media?


Using Hashtags


The reason you use hashtags is so people can find your content. Since it groups your post with people who used the same hashtag, it increases the chances of your tweet being seen by others who don't follow you.


When you use a hashtag your posts are also searchable by anyone using that site. This way you can be seen by people who are looking for content that relates to your post. Hashtags can be beneficial because it is much easier to find the content you want.


Lets say your making a pumpkin pie and your not sure what it should look like. By searching pie on one of these sites, you will get all sorts of posts related to the word pie. The problem with that is there are many types of pie. You will have to refine your search down to just pumpkin pie. Now the site has just pushed away everything that didn't relate to pumpkin pie.


This is why hashtags can help; before you refined your search there were too many types of pies. It would have taken forever to sift through all those posts before you found a pumpkin one.


Looking at other people's posts that used the same hashtag, it can be a great way to learn more about that related topic.


Implementing Hashtags


A company should see hashtags as a way to get consumers involved with their brand. Any time someone is posting a topic that is related to your brand you want them to use your hashtag.


You want to put hashtags where your consumers will find them. Search relevant content that relates to your buyer persona.


Find out what hashtags your consumers are using and implement them in your posts. You can build buyer personas by viewing the type of people who are using those hashtags and how they are using them.


When creating your own hashtags include them with ones that you know your consumers have been using. This way they will see your hashtag associated with the one they're using and start placing your new one in their posts. Hold small contests that force people to use hashtags in their posts. The point of this is to interest potential consumers and keep the ones that already use your brand engaged.


5 Tips For Using Hashtags


Stay Consistent


Make sure that you are not all over the place when using hashtags. Make sure that you're not throwing too many of them at the audience. Try to just use a few and make sure that they have to do with what you're posting about.


They Should Relate to the Topic


Don't add a hashtag if it has no business being in the post. Even though it is trending and a lot of people would see your post if you used it, if it doesn't relate to your brand. So, don't use it.


This is one of my biggest pet peeves. Do NOT try to insert your company into a trending hashtag that has no significance to your company or brand. It will just make you look silly. No one is interested in a company that is continuously trying to put themselves in the center stage.


Be Fun and Creative


Create a hashtag that engages people and makes them want to use it. Like I said before, hold a contest were people have to use your hashtag to participate in it.


Hashtags are also a great opportunity to keep the conversation going during and after a webinar. Create a specific hashtag for each webinar. Just don't forget to routinely monitor the hashtag for any activity.


Don't Hashtag Every Word


#It #gets #really #annoying #when #people #do #this. Its important to remember to not over complicate your hashtags, focus on keywords in your posts. Make those keywords your hashtags. Try to limit your use of hashtags to a maximum of three per tweet. You don't want fans to unfollow you because you have an obsession with implementing hashtags.


Don't Make it too Long


It can be really hard to read a long hashtag. It's okay to string two or three words together but don't over do it. If you don't string some words together it will actually hurt your hashtag.


For example if you write #pumpkinpie it will show results for pumpkin pies, but if you do #pumpkin #pie you have just created two different words.


If hashtags are used correctly they can be a huge asset for you company. It isn't rocket science, it's just understanding who you are targeting, and effectively utilizing and putting them in the right places.


Photo Credit

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE