Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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Hubcast 166: Historical Content/Blog Optimization, Marketing Bots, & #Inbound18 Call for Speakers

Hubcast 166: Historical Content/Blog Optimization, Marketing Bots, & #Inbound18 Call for Speakers Blog Feature

February 22nd, 2018 min read

In this episode of the Hubcast, GEORGE GOES OFF for a little bit.

We chat about video workshops, bots, and historical content optimization.

Ready to learn how to rock your HubSpot this week? Then let's dive in!

Remember the Hubcast is brought to you by our Custom HubSpot Workshops.

Are you looking for a HubSpot CRM, SMART Marketing, or complete HubSpot & Inbound Training Workshop?

Then reach out to us at to see if either of these or any other HubSpot Workshops is a good fit for you and your company.

HubSpot Property of The Week

Closed Date

Property of the week

Closed date is the date that a HubSpot contact became a Customer.

This property is set automatically by HubSpot when a deal or opportunity is marked as closed-won. It can also be set manually or programmatically.

How have you used this property in the past? Let us know in the comments below.

HubSpot Wish List

Create Folders/Organize Calls-to-action (CTAs)

CTA FoldersWe have a lot of CTAs (both current and old). It would be great to have a way to organize these, like a filing system that can be found in other areas of HubSpot.

Vote It Up

Our Facebook Groups

Looking for a place to take your inbound learning to the next level? Make sure, Hubcast listeners, to check out our two private Facebook groups IMPACT Elite & MASTERING HUBSPOT today!

Things That Make You Go Hmmm...

Akron-Canton Airport Unveils New Creative Campaign (It’s easier than.)

Go check out this article and campaign from Akron/Canton airport.


Watch the videos:

Are these HERO or are they HECK NO? Let us know in the comments below.

HubSpot Strategy

Historical Content/Blog optimization

This week Carina Duffy and Kyle Bento wax poetic about content/blog historical optimization. They talk about the what, the why, and the how. Use these actionable tips to squeeze more juice form your content efforts.

Free 15-Minute Assessment

Do you want to make sure you are getting 100% out of your HubSpot & inbound efforts? Schedule your free 15-minute portal assessment with George B Thomas today. Just go and schedule your free 15-minutes.

HubSpot Updates

[HubSpot Connect] - Instapage Integration


With Instapage, you can quickly build hundreds of custom landing pages that suit your brand without the help of a web developer.

The tool helps you stay on top of your lead generation by sending leads from landing pages to the HubSpot CRM. 

You can track performance and optimize your pages with a full suite of built-in optimization tools including A/B testing, heat maps, dynamic text replacement, and analytics.


[Now Live] Customize Lead Flow Form Fields & Block Specific Email Domains

Users now have the ability to edit the field labels and insert placeholder text into fields within your lead flows.

Lead Flow Field Customization 1

In addition, users can now block specific email providers and domains from submitting on their lead flows.


What The Hack

Because sometimes HubSpot needs a little help -- and other times, so do you. Weekly tips, tricks, & HubSpot hacks to help you master HubSpot. 

This week, we dive into set up tasks. We've started working on the ultimate HubSpot Setup playlist on our Mastering HubSpot YouTube channel.

Specifically, this week, we cover:

What tips, tricks, or hacks would you like to see? Let us know. 

Monthly Newsletter

Once a month, you can get exclusive Hubcast listener content right in your inbox.

We are dedicated to pushing our HubSpot & inbound educations & conversations to their greatest potential. If you are interested, just head over to the main Hubcast page sign up today to stay in the loop. 

Tweet of The Week

HubSpot Master Class with Jorie Monroe on Bots in Marketing! 

Want to watch the training?

Question Of The Week


We have had a couple submissions. You need to send in your ultimate hack to get entered in.

This week, we share the Video A/B testing on landing page hack/discussion with Ryan from Retrofoam. 

Are you A/B Testing your landing pages?
Why or why not let us know in the comments below.

Until Next Time

Are you listening to the Hubcast with your favorite podcast app? Please leave us a rating or review on iTunes so other awesome HubSpotters can find our show.

Also, make sure you subscribe to our YouTube channel and to stay up to date even faster by hitting that bell.

500px_Rect_George_B_Thomas-1Until next time this is Carina Duffy & George B Thomas saying to you, go out into the world and do some


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