Free Assessment: How does your inbound marketing measure up?

Get Started

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started

Free Assessment:

Why Your Holiday Marketing Is Incomplete Without Social Video This Year [Infographic]

By Lauren Miller

Why Your Holiday Marketing Is Incomplete Without Social Video This Year [Infographic]

Social media and holiday marketing go together like hot cocoa and marshmallows. Like Charlie Brown and sad Christmas trees. Like mall Santas and crying children (...or is that just mine?).

Who doesn’t love scrolling through a feed of cozy fires, beautiful trees, and impeccable mantelpieces, or a satisfying cry at that Elton John commercial that went viral this year? (or even this short film...I’m verklempt.)

Holiday marketing means big bucks and with 70% of people using social media daily in North America, it’s no surprise to hear that marketers are looking for success this time of year by combining two proven tactics.

Animoto found that 79% of marketers will run a holiday campaign on social media this year, which is no surprise, but what might make your ears perk up is that of those marketers, 80% are using video ads.

Video is Hot...In a Cold, Winter Way

As you probably know, we at IMPACT have been extolling the virtues of video for many years. Let’s recap a few reasons why we like video content so much:

  1. Videos are the best way to tell your story

  2. Video can do wonders for humanizing your brand

  3. The viral potential of video far surpasses any other type of content

  4. Videos are great for short attention spans

  5. Simply put. Video works.

This is especially true during the holidays.

In fact, according to Animoto’s research, 56% of consumers say a brand’s video on social media has influenced a holiday purchasing decision -- and that’s not all!

Video is also the #1 way that consumers found out about a new brand/product before making a purchase.

Digital platforms are taking their cue from consumers, and, almost across the board, algorithms are favoring video content above all else. If that doesn’t give you a kick in the pants, I don’t know what will.

Tune Up Your Social Video Skills

Hey, it’s only December 16th, which means there’s still time to get that video campaign up and running on social media! You’d be surprised how quickly your business will reap the benefits.

Here are some of our tips on how to best utilize video in your social media marketing campaigns.

If you miss the boat this year, however, I’ll let you in on a little marketing on social media works all year round.

Give it a try for Valentine’s Day, Mother’s Day, Father’s Day, National Falafel Day...or literally any other time of the year, and by the time the holidays roll around next year, you’ll have this down pat.

By the way, here’s the fun infographic I got all these great stats from. It’s my holiday gift, from me to you.



Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.


Social Media Marketing
Video Marketing
Paid Media
Published on December 16, 2018

Recent Articles

Should Your Demand Gen Strategy Change in a Slumping Economy?
April 12, 2023 • 5 min read
How To Build an Effective Instagram Video Marketing Strategy
April 30, 2022 • 12 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
Best times to post on social media in 2021 (new data)
May 19, 2021 • 4 min read
Twitter fails to buy Clubhouse, whose creators can now make money... so what?
April 8, 2021 • 6 min read
Marketers, Facebook Analytics will be no more on June 30, 2021
April 2, 2021 • 2 min read
7 Best Social Media Management Tools (+ Video)
March 26, 2021 • 12 min read
12 ways you're totally blowing your business social media strategy
March 24, 2021 • 11 min read
Twitter teases Super Follows, Communities; undo send tweet still a rumor
March 11, 2021 • 4 min read
LinkedIn adds new 'Products' highlight tab on company pages
February 25, 2021 • 2 min read
54 jaw-dropping social media statistics for businesses [New for 2021]
February 23, 2021 • 8 min read
Facebook video best practices: what you need to know to grow your video presence
February 16, 2021 • 9 min read
27 best digital marketing news sites
January 26, 2021 • 7 min read
Should you care about Clubhouse, the new audio-based social media app?
January 19, 2021 • 3 min read
How to maximize lead generation via Facebook posts and ads
January 18, 2021 • 4 min read
Working with IMPACT on paid media: What to expect
January 13, 2021 • 4 min read
Instagram advertisers can create branded content ads on creators’ accounts
January 6, 2021 • 2 min read
The top 10 social media trends for brand survival in 2021 [Infographic]
January 2, 2021 • 4 min read
6 holiday campaign examples that are total showstoppers
December 25, 2020 • 5 min read
Pinterest continues diversity and inclusion efforts with new features and leadership
December 16, 2020 • 3 min read
TikTok still available in the US despite not reaching a sell-off deal
December 11, 2020 • 2 min read
New Pinterest weighted ads have better CX customization
December 8, 2020 • 3 min read
Social media image sizes guide for 2020, 2021, and beyond (+ examples)
November 11, 2020 • 13 min read
New report: 2021 social media marketing predictions
November 10, 2020 • 4 min read