Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Why Your Holiday Marketing Is Incomplete Without Social Video This Year [Infographic]

Why Your Holiday Marketing Is Incomplete Without Social Video This Year [Infographic] Blog Feature

December 16th, 2018 min read

Social media and holiday marketing go together like hot cocoa and marshmallows. Like Charlie Brown and sad Christmas trees. Like mall Santas and crying children (...or is that just mine?).

Who doesn’t love scrolling through a feed of cozy fires, beautiful trees, and impeccable mantelpieces, or a satisfying cry at that Elton John commercial that went viral this year? (or even this short film...I’m verklempt.)

Holiday marketing means big bucks and with 70% of people using social media daily in North America, it’s no surprise to hear that marketers are looking for success this time of year by combining two proven tactics.

Animoto found that 79% of marketers will run a holiday campaign on social media this year, which is no surprise, but what might make your ears perk up is that of those marketers, 80% are using video ads.

Video is Hot...In a Cold, Winter Way

As you probably know, we at IMPACT have been extolling the virtues of video for many years. Let’s recap a few reasons why we like video content so much:

  1. Videos are the best way to tell your story

  2. Video can do wonders for humanizing your brand

  3. The viral potential of video far surpasses any other type of content

  4. Videos are great for short attention spans

  5. Simply put. Video works.

This is especially true during the holidays.

In fact, according to Animoto’s research, 56% of consumers say a brand’s video on social media has influenced a holiday purchasing decision -- and that’s not all!

Video is also the #1 way that consumers found out about a new brand/product before making a purchase.

Digital platforms are taking their cue from consumers, and, almost across the board, algorithms are favoring video content above all else. If that doesn’t give you a kick in the pants, I don’t know what will.

Tune Up Your Social Video Skills

Hey, it’s only December 16th, which means there’s still time to get that video campaign up and running on social media! You’d be surprised how quickly your business will reap the benefits.

Here are some of our tips on how to best utilize video in your social media marketing campaigns.

If you miss the boat this year, however, I’ll let you in on a little secret...video marketing on social media works all year round.

Give it a try for Valentine’s Day, Mother’s Day, Father’s Day, National Falafel Day...or literally any other time of the year, and by the time the holidays roll around next year, you’ll have this down pat.

By the way, here’s the fun infographic I got all these great stats from. It’s my holiday gift, from me to you.

2018-holiday-marketing-trends-infographic-compressor

 

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