Additional information for accounts with substantial reach
Support for third-party authentication
The process for and ability to request account verification
Arguably the most popular of these three features is requesting verification.
Until this point, the process by which you could get a verified check mark on your account has been a complete mystery. Even fairly large brands and relatively well-known public figures had accounts absent of a blue check.
Why all this fuss over a little check mark though?
“The blue verified badge is an important way for you to know that the account you are interacting with is the authentic presence of a notable public figure, celebrity, global brand or entity," Instagram said in their release.
How to Request Instagram Account Verification
You can now submit a request to get that coveted blue check mark by visiting your account settings and providing a copy of your legal or business identification. Yes, literally anyone can apply.
Instagram’s Requirements to Apply for a Verified Badge:
Authentic: Your account must represent a real person, registered business or entity.
Unique: Your account must be the unique presence of the person or business it represents. Only one account per person or business may be verified, with exceptions for language-specific accounts. We don't verify general interest accounts (example: @puppymemes).
Complete: Your account must be public and have a bio, profile photo and at least one post. Your profile can't contain "add me" links to other social media services.
Notable: Your account must represent a well-known, highly searched for person, brand or entity. We review accounts that are featured in multiple news sources, and we don't consider paid or promotional content as sources for review.