Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Register Here
Close

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.
Register Here
The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

How Soon Should You Expect to See Inbound Marketing Results?

By Stacy Willis

How Soon Should You Expect to See Inbound Marketing Results?

I like to think of inbound marketing a lot like exercise. There are huge benefits in both the short- and long-term, they just look very different from each other.

 Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

The day you start exercising, your body starts reaping benefits, including reduced blood pressure and improved mood. Those benefits just look very different - and aren't nearly as evident from the outside - as the long-term benefits of exercise that people typically think of like weight loss, muscle gain or performance improvement.

While they may not be as glamorous, I'd argue that the short-term inbound marketing results are just as important as the long term ones. It's just about changing your perspective and setting your expectations.

1. Change Your Mindset

The first step you can take is adjusting your mindset. An inbound mindset makes you a better marketer and your company a better place for customers.

Getting started on an inbound marketing strategy requires you to dive in and understand your buyer personas and current customers better. Part of this process will often uncover new ways to solve their pain points and may even give you ideas for how to delight those individuals. Don't let those lessons sit unused!

Start putting the ideas you gain from an inbound perspective to use with your current clients and prospects right away. This will help drive the prospects you already have closer to the bottom of your sales funnel and give your current clients a reason to keep coming back.

2. Set Realistic and SMART Goals

You wouldn't walk into the gym expecting look like Arnold did in his Terminator years after just a couple of weeks of working out, would you? The same goes for inbound marketing.

Find out why nearly 60% of marketers and business owners have adopted Inbound strategies.

Download for Free Now!

I won't lie, building up SEO street cred doesn't happen overnight. But it doesn't have to take years either. The keywords you pick are hugely important. While you are working on building SEO, there are plenty of strategies that can help bridge the gap until you're ranking like a super star. Understanding which activities are meant for your long-term goals and those that are meant to work quickly will help you decide where and how to spend your time.

Your inbound marketing strategy should include appropriate (and measurable) goals for both types of activities.

3. Utilize Key Short-Term Strategies

You'll never get the killer results you want from the gym if you're still living on a diet of nothing but donuts and potato chips. The real results kick in when you combine diet and exercise. Thinking about the synergy that can be created when inbound marketing is combined with other types of marketing strategies will multiply your short-term results many times over. 

4. Create healthy habits

Each time you hit the gym or get your body moving, it gets one step closer to cementing exercise as a lifelong habit. Creating regular habits around blogging and releasing content will give you plenty of linkable material in the short term while helping cement that lifelong healthy SEO habit.

Use the early days to set the right basic habits in place: Just start somewhere. It's easy to fall into the trap of spending hours and hours agonizing over getting content perfect, but it won't help you get anywhere.

Set the habits now, get your strategy moving and iterate as you go.

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Topics:

Marketing Strategy
Published on September 13, 2016

Recent Articles

24 Essential Questions for Understanding Your Ideal Customer (+ Infographic)
December 1, 2022 • 5 min read
Take It From an Expert: You Probably Don’t Need a New Website
November 16, 2022 • 4 min read
Want to Win More and Improve Company Culture? Do More Role-playing
November 9, 2022 • 4 min read
Why Trust Is the True Currency for All Business
September 5, 2022 • 7 min read
The Big 5: Best Business Blog Topics to Drive Traffic, Leads, and Sales
August 29, 2022 • 10 min read
What is a Content Strategy? (Definition + Templates)
August 25, 2022 • 12 min read
10 Marketing Objective Examples To Guide and Focus Your Strategy
August 18, 2022 • 6 min read
What Marketers Need To Know About Switching to GA4 [Google Analytics 4]
July 30, 2022 • 5 min read
Inbound Marketing Benefits Explained (Updated for 2022)
July 28, 2022 • 6 min read
How To Inspire Your Marketing Team To Try New Ideas
July 25, 2022 • 5 min read
Do I Need To Invest in Marketing When My Business is Thriving? (+ Video)
July 21, 2022 • 7 min read
How Much Does It Cost To Become a World-class They Ask, You Answer Case Study?
July 16, 2022 • 12 min read
4 Ways To Recession-proof Your Website In 2022
June 9, 2022 • 5 min read
Demand Generation vs. Lead Generation: What’s the Difference?
June 6, 2022 • 5 min read
What Small Business Leaders Need To Know to Thrive During a Recession
May 23, 2022 • 7 min read
Blog Editorial Calendar for 2022: Templates, Examples, and Tips
May 21, 2022 • 6 min read
Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers
May 7, 2022 • 9 min read
HubSpot Pricing: Your Guide to Everything HubSpot Costs for 2022
April 29, 2022 • 13 min read
33 Most Important IMPACT+ Resources To Train Your Marketing Team in 2022
April 26, 2022 • 13 min read
SaaS Inbound Marketing: How to Get Started With Your Strategy (+ Examples)
April 16, 2022 • 9 min read
5 Revenue Metrics You Should Be Measuring
March 29, 2022 • 6 min read
What Short-Term Wins Can We Expect With They Ask, You Answer?
March 15, 2022 • 6 min read
19 Business Blog Topics Your Audience Wants You To Write About
March 14, 2022 • 12 min read
10 Marketing KPIs You Should Be Tracking
March 3, 2022 • 9 min read
Why Does They Ask, You Answer Actually Get Results?
February 24, 2022 • 5 min read