Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
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Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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Local SEO in 2016: What to Do & Not to Do [Infographic] Blog Feature

March 1st, 2016 min read

SEO - who can really keep up?

Google is constantly updating their algorithm to make searching easier for everyone, but these updates constantly cause problems for small businesses and marketers alike.

It feels like as soon as you optimize your site, a new update is pushed out and you have to do it all over again!

Note: In case you missed it, we had a small update late last year - and Google is hinting at another even bigger one coming soon!

As tedious as this process can seem, it’s vital for businesses, especially small businesses, to stay on top of these updates and optimize their site accordingly or risk being missed in key search results.

What some may not realize is that there are two parts to SEO: local and what I’ll call, traditional.

Now, we know a lot of the traditional optimization tricks (URLs, meta descriptions, keywords, etc.), but many don’t take the same care and consideration for their local SEO.

As more Google updates are released, it’s become apparent that regardless of the actual search terms, local and geographic factors are pulled in and shown first for the user.

These local results are now pushing search ranks further down the page (and ultimately off of page one).

To combat this, it’s imperative that businesses take as much care in their local SEO. To help, Agency Platform created this handy infographic that breaks down what businesses should and shouldn’t be doing for their local SEO in 2016.

Here are three of my favorite points from the following infographic:

                         DO                                                   DON'T

Review and correct on page SEO elements specific to local searches

Just drop links on social media

Create a variety of local pages/places

Miss out on providing up-to-date contact details

Review and organize your business categories

Pay for reviews


Like I stated above, it can be difficult to keep up with Google and their updates. So, to help make sure your website is optimized from head-to-toe, make sure you bookmark and frequent these sites!

  1. Search Engine Land: Their section dedicated entirely to SEO is a great resource to have in your back pocket. Not only do they quickly release informative articles when an update happens, but also provides in-depth articles about how these changes affect businesses and tips to help combat them.
  2. Forbes: I frequent the entrepreneur section and have found numerous, highly educational articles on SEO. They cover updates and also cover the topic from beginner to more advanced. What I love most is how you can tell they have taken great care in researching the topic before releasing the article.
  3. Moz: The Moz blog is by far a marketer's paradise. It covers every topic you could possibly need help with, but keep a close out on the Advanced SEO, Basic SEO, Local SEO, On-Page SEO, Technical SEO, and Search Engines categories. I appreciate the way they break down the categories to help separate the materials so I can find exactly what I’m looking for quickly. Catch up on the latest updates along with the best tips, tricks, and information to help you optimize your site.

Use the tips from the below infographic to optimize your local SEO and get your site ranked better. Enjoy!

local_seo.jpg

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