Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Download the Playbook
Fill out the form to get your playbook
Thank you! You have been subscribed.
... Inbound Marketing Content Marketing
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

How to Avoid Writing Terrible Blog Titles

By John Bonini

John Bonini also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

How to Avoid Writing Terrible Blog Titles

how-to-avoid-writing-terrible-blog-titlesYou and I have something in common. 

Sure, we're unique in many, many ways, but there is one thing I'm certain of that we have in common: we use beauty in order to find contrast from the average.

In fact, everyone does. It's a natural defense mechanism when we're posed with too many choices.

Think about it: when you go apple picking, do you blindly pick from the rows upon rows of trees until your bag is full? Of course not. Instead, you carefully select – by sight and touch – the perfect apples to place into your bag. 

Finding reading material online elicits similar behavior. 

There's so much content getting shared that we naturally throw up a defense mechanism and click only the most interesting titles.

(We even have a tool that helps bloggers write more interesting titles.)

Are your titles worthy?

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Writing a great title for your blog post

Marketing expert Marcus Sheridan often uses what he refers to as CSI – Content Saturation Index – to convey the importance of carefully choosing blog titles your audience is actually looking for.

The idea behind CSI is that there’s so much content out there in the form of blog posts, that you simply can’t afford to write terrible ones.

Typically, marketers fall into two traps when coming brainstorming blog titles. Getting Cutesy – Sure, witty blog post titles are fun to come up with, but they’re completely self-serving, and unless you have a large audience no one is ever going to find it.

Compromising the behavior of your audience as well as SEO best practices for a cutesy title is extremely risky, and a common downfall for many blogs not getting read. Over-Optimized – Keyword optimization is a catch-22, as while you can’t ignore it altogether, over-optimizing your post based on search engine data can be a slippery slope toward turning off your audience.

Instead, optimize for your ideal persona or reader based on the questions they need answers to. Chances are they’re not searching for “pool installation in CT,” but rather, “what do I need to know before installing a pool?”

Knowing the difference is critical. With the proper techniques and a clear understanding of what your audience is searching for, it’s entirely possible to rank high for the specific keywords and queries you know your readers are interested in.

There’s already tons of cutesy, uninspired blog posts circulating the web. Don’t add to the mix by falling into the two traps outlined above, as that market is already saturated.

Besides, terrible blog post titles is not a market your business wants to find itself in. Focus on solving problems, answering questions, and less on being witty, cute, and funny. Focus more on the problems your readers are having, and align the language of your blog titles with it.

For instance, consider the manner in which you ask questions.

“How do I…..”

“What’s the best way to….”

“What type of…….”

Generally this is how we ask questions when we’re searching for solutions. Rather than get cutesy with pop culture references, focus on helping to solve the problems of your readers.

They’re counting on you.

The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Content Marketing
Published on July 15, 2014

Recent Articles

15 B2B Content Marketing Examples That Crush The Competition
June 23, 2022 • 11 min read
The Best Sales Enablement Tools for Your Team in 2022
June 13, 2022 • 7 min read
64 Content Marketing Statistics To Supercharge Your Strategy [Updated for 2022]
June 4, 2022 • 9 min read
7 Simple Steps To Create an Effective Content Marketing Process
May 26, 2022 • 13 min read
Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers
May 7, 2022 • 9 min read
How To Create a YouTube Channel for Business (+ 9 Brands Leading the Way)
April 25, 2022 • 9 min read
SaaS Inbound Marketing: How to Get Started With Your Strategy (+ Examples)
April 16, 2022 • 9 min read
Why Your Content Marketing Needs Storytelling (and 3 Frameworks to Help)
April 12, 2022 • 6 min read
Inbound Marketing for Home Improvement: A DIY Strategy To Bring in New Customers
April 9, 2022 • 10 min read
15 Powerful Content Marketing Examples To Inspire Your Next Campaign
March 24, 2022 • 12 min read
What Short-Term Wins Can We Expect With They Ask, You Answer?
March 15, 2022 • 6 min read
19 Business Blog Topics Your Audience Wants You To Write About
March 14, 2022 • 12 min read
Starting a Business Blog? Features and Best Practices for Success in 2022
March 10, 2022 • 10 min read
Commercial Real Estate Inbound Marketing Strategy: The Simple Way to Get More Customers
March 4, 2022 • 6 min read
Best Marketing Courses on Udemy
February 25, 2022 • 8 min read
9 Essential Content Manager Duties You Need To Hire For
February 21, 2022 • 7 min read
Inbound Marketing for Financial Services Providers and Financial Advisors (+ examples)
February 19, 2022 • 10 min read
10 Reasons Why Your Website Is Not Ranking In Google
February 10, 2022 • 15 min read
Inbound Marketing for Manufacturers
February 4, 2022 • 12 min read
Content Marketing Benefits: What You're Missing Out On In 2022
February 3, 2022 • 8 min read
How To Choose Content Marketing Topics
January 31, 2022 • 12 min read
Inbound Marketing for Healthcare (+ Examples)
January 28, 2022 • 11 min read
The Big 5: How to Write Great “Problems” Content
January 27, 2022 • 6 min read
11 Common Business Blogging Mistakes To Avoid At All Costs
January 25, 2022 • 11 min read
Long Form vs. Short Form Content: Which Is Better For Your Business?
January 3, 2022 • 9 min read