Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Assessment: Website Performance Assessment

Start the Assessment
... Inbound Marketing Web Design
Close
website performance assessment start

Free Assessment:

Website Performance Assessment
Start the Assessment
Website Performance Assessment
Free Website Course
View Website Performance Assessment
website performance assessment start

Free Assessment:

Does your website build trust with buyers and bring in revenue?

Take this free 10 question assessment and learn how your website can start living up to its potential.

How to Build a Website for Insurance Agencies

By Tom DiScipio

Tom DiScipio also recommends this free website performance assessment.

How to Build a Website for Insurance Agencies

 

Free Assessment: Website Performance Assessment

Insurance Agencies

One thing that is becoming abundantly clear to everyone who has a business is that if you want to be successful and make money, you have to get online. This couldn’t be more true for insurance agencies.  You know that you have a heck of Competitive Research is So Important">a lot of competition out there.  A leisurely drive down any moderately busy street will prove that there are more than a handful of different insurance agencies on that very same road.


So what can you do to get ahead?


Simple; build a great website.


Insurance agencies require a bit of a different type of website than other industries, however.  Whether you’re planning on building the site yourself, or are thinking about hiring on someone to do it for you, I’ve got some great pointers for what you should look at when building your website.


TIP: Take a look at our FREE eBook, “Website Redesign 101”, for some other great web-building ideas.


Why you Need a Website


Think about the industry you’re in: it’s all about personal contact, right?  The best insurance agencies out there have built up a personal relationship with their different clients, either by meeting them in person or speaking with them over the telephone.  Once a relationship is established, there’s a good chance that those clients will become loyal to you and come to you for all of their insurance needs (travel, home, auto – you name it).


Getting online and having a great website is proving to be just as effective for getting new clientele than talking over the telephone or in person.  But you do have to have certain things going for your website in order to make it a success.


Be sure to check out our FREE eBook, "How to Generate Leads From Your Website" to learn more about maximizing your online marketing efforts. 


Keep It Simple


Your goal should be to have a clean website that has information clearly laid out and displayed for everyone to see.  It should be easy to navigate.  A good test of any web page is for you to step back as the creator or company owner, and then enter your website from a visitor’s perspective.  Would you stay on that page?  Or would you click away to another page (aka your competitors’ website)?


Have a clear header.  Describe what your services are about, and have clearly defined and displayed links that people can click on to find out more about your different insurance.  Make sure that your contact information is easy to find and always present (this can be as simple as having a footer at the bottom of each page and a “contact us” link at the top of each page).


Include Information About You


As you and I and everyone else is perfectly aware, there are a lot of insurance agencies out there.  And to most of us, each and every insurance agency is offering the same thing. The same type of insurance at the same type of prices. So what makes you so special?  Why should anyone choose you over the next company?


You have to sell people on YOU.  This means including information about you, your company, and write about what sets you apart from the pack.  Is it your outstanding customer service that sets you apart?  Are you willing to help people with their travel insurance when they’re traveling abroad and may have  questions or problems with it?  Do you have the best quotes in town?  Even coming up with a unique reason as to why you got into the insurance industry may be enough to sell people on your company.


Include an Online Quote Tool


All insurance agencies should have this on their website, and I’m always shocked to find how many don’t.  Always – and I mean always – have an insurance quote tool available on your website, and make sure it works.  Try to choose a form that will break up the questions in little bits and bites so that the user doesn’t become overwhelmed when responding to the several questions provided on the tool.


Key Takeaways:


Insurance agencies have a lot of work to do to stay in business given that there are so many insurance agencies around town.  If you want to stand out from the lot, make sure that you have an awesome website that will continually draw in fresh, new clientele.


Need Help?


If you're an insurance agency interested in building a website but are having trouble getting started, contact us today to schedule your free marketing analysis.

website performance assessment start

Free Assessment:

Website Performance Assessment
Start the Assessment
website performance assessment start

Free Assessment:

Website Performance Assessment

Does your website build trust with buyers and bring in revenue?

Take this free 10 question assessment and learn how your website can start living up to its potential.

Topics:

Web Design
Published on April 27, 2012

Recent Articles

4 Ways To Recession-proof Your Website In 2022
June 9, 2022 • 5 min read
23 of the Best Examples of Business Blog Design
May 30, 2022 • 13 min read
5 Prep Secrets for a Smoother, More Successful Website Project Plan (+ Infographic)
May 16, 2022 • 8 min read
8 Best Content Management Systems for Digital Marketing in 2022
March 22, 2022 • 9 min read
How Much Does a Website Design or Redesign Cost in 2022?
March 8, 2022 • 9 min read
Website Redesign Checklist: The 12 Crucial Steps You Need To Be Successful
February 22, 2022 • 17 min read
Your 2022 Website Strategy Must Include These 6 Things
February 15, 2022 • 9 min read
11 Pricing Page Examples for Business Websites (Updated for 2022)
January 18, 2022 • 10 min read
8 Crucial Elements Every Homepage Design Should Have [+Video]
January 15, 2022 • 6 min read
What Does a Great Inbound Marketing Website Look Like in 2022?
January 10, 2022 • 11 min read
What Makes a Good Website Design? 7 Award-Winning Examples To Be Inspired By
December 18, 2021 • 9 min read
What Is a Learning Center and Why Does My Website Need One?
November 22, 2021 • 6 min read
7 Self-Service Tools on Business Websites to be Inspired By
September 29, 2021 • 7 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
What the Heck is Going on With All the Google Updates? (Content Lab, Ep. 54)
July 15, 2021 • 1 min read
8 Best Business Website Designs (Updated for 2022)
July 15, 2021 • 5 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
6 tips for building a great diversity and inclusion page (+examples)
June 29, 2021 • 7 min read
Google punts third-party cookie ban to 2023 for 'responsible planning'
June 25, 2021 • 6 min read
8 types of website performance metrics you should look at on a monthly basis
June 24, 2021 • 11 min read