Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
Navigation_8_2021_flywheel

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Optimization

Website Design & Optimization
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close

How to Choose the Right Visual Content for Your Goal [Infographic]

How to Choose the Right Visual Content for Your Goal [Infographic] Blog Feature

Joe Rinaldi

UX Designer, HubSpot Design & GDD Certified, Designer for 70+ Sites for HubSpot and Various CMSs

March 3rd, 2018 min read

Over the past year we’ve seen more and more companies focusing on producing visual content.

The combination of using powerful tools like video, gifs, and infographics and social media platforms like Facebook, Twitter, and Pinterest putting more emphasis on visual content make it obvious that this is the direction the marketing industry is moving.

Earlier this year, tech giant, HubSpot, published an article, 37 Visual Content Marketing Statistics You Should Know in 2016, showcasing a number of different stats proving the impact visual content can have on your marketing. In their article, they found:

  • Colored visuals increase people's willingness to read a piece of content by 80%.

  • When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.

  • 46% of marketers say photography is critical to their current marketing and storytelling strategies.

You may already know how important visual content is to your marketing campaign, but if you’re new to it, it can be tough to know where to start or what types of visual content you should be leveraging for your particular goals.

To help you navigate through the the world of visual content the folks over at Marketo, a marketing automation software company, have created an infographic to help you decide on which type of visual content will work the best for your objectives.

Some of the mediums they dive into include:

  • Infographics:
    Infographics are an easy way to display complex information in a easily digestible way
  • Slideshows:
    A method that focuses on using minimal text and large images to walk visitors through a presentation
  • Quizzes:
    Quizzes are great for gamifying your marketing and showcasing your company's personality.

Check out the full infographic below:

Content-Land-infographic


Keep Scrolling to Continue Reading

Watch Liz Moorehead’s opening keynote from the Website Optimization Summit, FREE on-demand inside IMPACT+. Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it!
Watch Free On-Demand
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out