When are they tweeting? Determining the time frame and frequency in which your competitors are tweeting is great insight to have.
If you notice that they're tweeting later into the evening than you are, look into the engagement they're getting at those times. If their late night tweets are performing really well, perhaps it would be beneficial for your business to adjust the frequency of your posts.
Aside from frequency, check out how your competitor's are handling customer service. Are they responding to questions and comments?
If they're leaving questions unanswered, they're leaving opportunities on the table for you to take advantage of.
Stay in-tune with industry influencers
Looking for interesting, relevant content to share with your audience? Creating a list of industry influencer is a great way to stay on top of the latest trends and changes going on in your industry.
Not only does this list serves as the perfect reference when you're looking for inspiration, but it also serves as a way to easily pull the people who you should be engaging with into the forefront.
When you share and engage with their content, you're effectively getting your business on their radar. Once they know you're there, it's easier to initiate a connect which could lead to valuable co-marketing opportunities.
Initiate and maintain customer relationships
Creating a list of your customers, both existing and potential, is a great way to initiate and maintain customer relationships.
When you see a question arise, answer it. If you happen upon a complaint, resolve it. If they're looking for clarification, provide a resource.
Participate in event-based conversations
Last year, HubSpot created a public Twitter list for their INBOUND 2013 attendees. Users who followed the list were able to easily filter through the noise in their feed and extract just the conversations going on about the conference.
This made it simple for attendees to exchange thoughts and ideas, network, and stay in tune with anything they missed.
If you're hosting or attending an event, consider creating an event-specific Twitter list in order to keep up in a similar fashion.
Fundamentals of Social Media Marketing
Learn how to actually use social media to successfully drive awareness, engagement, and more for your business
In this free course, you’ll learn:
How to choose the right social platforms for your business
Basic best practices for different social media channels