Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Inbound Marketer’s Guide to Search Engine Optimization

Download the Guide
Fill out the form to get your guide
Thank you! You have been subscribed.
... Inbound Marketing Search Engine Optimization
Close
The Inbound Marketer’s Guide to Search Engine Optimization

Free Guide:

The Inbound Marketer’s Guide to Search Engine Optimization
Read the Guide
The Inbound Marketer’s Guide to Search Engine Optimization
Free Search Engine Optimization Guide
View The Inbound Marketer’s Guide to Search Engine Optimization
The Inbound Marketer’s Guide to Search Engine Optimization

Free Guide:

Generate more traffic, leads, and sales with search engine optimization

In this free guide, you will learn:

  • What search engines are and who uses them.
  • What search engine optimization is and how it works.
  • Best practices for search engine optimization.

How to Generate Inbound Links with Remarkable Content

By Carolyn Edgecomb

Carolyn Edgecomb also recommends this free guide, The Inbound Marketer’s Guide to Search Engine Optimization.

How to Generate Inbound Links with Remarkable Content

 

How You Can Use Content to Generate Inbound LinksLink building is no longer about submitting your site to local directories.


There is a new method to building inbound links. Due to the sophistication of search engine algorithms, you no longer need to please search engine crawlers.  It is all about being a source of quality content.


While many companies often

Free Guide: The Inbound Marketer’s Guide to Search Engine Optimization
resort to spamming blog comments, asking for backlinks, not only is that not necessary but it won't make people want to read your blog.


You might be wondering how you can generate links through content. Developing inbound links doesn't need to be that hard. We've identified four essential elements that will have other companies and brands linking to your content in no time.


4 Ways to Generate Inbound Links with Content


Creating Quality Content


The greatest thing about creating quality content, is that people will naturally link to you. By investing in good quality content, you will create web pages your visitors will enjoy. The main purpose of creating quality content is providing value to your target audience.


Not sure if you're developing remarkable content, ask yourself:



    • Is there a purpose to the content I'm writing?

    • Am I targeting the right audience with my content?

    • Which posts are performing the best?

    • What keywords am I using? Are they successful?


When talking about generating quality content, John Jantsch from Duct Tape Marketing states, "The fact that only 18% are focused on creating quality content doesn't surprise me. The fact is creating quality content is hard work and it takes a commitment on the part of marketing leadership to pour the time, energy and journalistic resources into it. But, like all things, when you see the payoff you make it a priority."


Maintaining a Steady Blog


This has been mentioned over and over, but your visitors won't come back to your blog or website if you aren't routinely creating content and maintaining a steady blog. According to HubSpot, "companies that blog have 97% more inbound links."


Consider setting up a monthly blog schedule, outlining how often you want to blog and what topics you want to cover. It is important that you routinely maintain and update your blog, publishing current and fresh content that's aimed towards the needs of your target audience.


Link to Other Companies


Your blog is meant to be social. The more you link to others, it's more likely they will return the favor. A great fact from HubSpot, is that "link sharing among blog readers peaks around 7AM." Knowing that fact, consider publishing your content around that time. Not only will developing quality content make other companies and brands to link back to your site, but don't be afraid to ask for reviews and partner with companies in complementary industries. It is actually common practice for companies to develop partnerships, linking to great content each other publishes. Don't go linking to every piece of content they publish. This is not going to increase your trust with search engines, this can appear similar to "link baiting".


Don't just tweet and share peoples content on social media, actually link to other blogs and companies on your own blog. A great example would be to develop an example post where you mentioned companies.


Some examples include:










Leverage Social Media Tools


A great way to expand the presence and reach of your content is by leveraging social media tools. Search engines are now looking to see what content and information is being shared in social media, making "social signals" an important ranking factor in ranking organically. The biggest part of getting inbound links is actually sharing your content to the millions of people using social media and searching the Internet.


Have you ever considered incorporating "Tweet This" links into your content? Who wouldn't want to give readers and fans the opportunity to share your content socially. Providing greater visibility in search engines, news feeds, Twitter streams, etc. Social media isn't a fad, it's a revolution. Not only do you need to develop quality content that will grab the attention of industry thought leaders you need to influence your prospects and leads.


Photo Courtesy of HubSpot

The Inbound Marketer’s Guide to Search Engine Optimization

Free Guide:

The Inbound Marketer’s Guide to Search Engine Optimization
Read the Guide
The Inbound Marketer’s Guide to Search Engine Optimization
The Inbound Marketer’s Guide to Search Engine Optimization

Free Guide:

The Inbound Marketer’s Guide to Search Engine Optimization

Generate more traffic, leads, and sales with search engine optimization

In this free guide, you will learn:

  • What search engines are and who uses them.
  • What search engine optimization is and how it works.
  • Best practices for search engine optimization.

Topics:

Search Engine Optimization
Content Marketing
Published on April 26, 2013

Recent Articles

Video SEO: How To Optimize Videos To Drive Traffic to Your Website
May 9, 2022 • 8 min read
37 Eye-opening SEO Statistics To Nail Your 2022 Search Strategy
April 28, 2022 • 10 min read
10 Reasons Why Your Website Is Not Ranking In Google
February 10, 2022 • 15 min read
9 SEO Best Practices for Stronger Organic Traffic in 2022
November 18, 2021 • 12 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
Google: Website Content Quality More Important Than Quantity
August 10, 2021 • 3 min read
How Long Tail Keyword Research Can Drive Business
August 9, 2021 • 7 min read
ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
How to Optimize Videos On Your Business Website for Search
July 23, 2021 • 4 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
Google: 'Here's how to prepare for the future private web'
July 16, 2021 • 4 min read
What the Heck is Going on With All the Google Updates? (Content Lab, Ep. 54)
July 15, 2021 • 1 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
ICYMI: Digital marketing news update for July 6, 2021
July 6, 2021 • 5 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
ICYMI: Digital marketing news update for June 28, 2021
June 28, 2021 • 6 min read
Inbound Marketing Help: My Traffic And Leads Are Down. What Can I Do?
June 28, 2021 • 5 min read
ICYMI: Digital marketing news update for June 21, 2021
June 21, 2021 • 5 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
ICYMI: Digital marketing news update for June 14, 2021
June 14, 2021 • 6 min read
What is a Featured Snippet? [Definition + Examples]
June 10, 2021 • 4 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read
Google June 2021 core update live, July core update coming
June 4, 2021 • 3 min read
ICYMI: Digital marketing news update for May 24, 2021
May 24, 2021 • 6 min read