Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
Navigation_8_2021_flywheel

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Optimization

Website Design & Optimization
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close

How to Get a Better Marketing ROI with Google Adwords [Infographic]

How to Get a Better Marketing ROI with Google Adwords [Infographic] Blog Feature

Ramona Sukhraj

Associate Director of Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K

March 8th, 2016 min read

get-better-marketing-roiIn the State of Inbound 2015, we learned that more than half of marketers say that proving ROI is their biggest concern -- and who can blame them?

Proving to higher ups that you aren’t wasting company money is nerve racking, especially if tactics didn’t deliver as expected, but luckily there are fast and effect ways to turn things around.

For instance, take Google Adwords.

Google’s pay-per-click services can help give your inbound marketing efforts a boost and attract more customers by targeting specific keywords and audiences on a global level.

In other words, instead of waiting for pages to get indexed and rise in rank, you can use Adwords to skip to the head of the line.

When compared to advertising on billboards, radio, newspaper, magazines, TV, or even social media, Adwords costs the least per impression and to top it all off, you only have to pay if people actually respond. 

In this detailed infographic by SMBClix, the international agency shares dozens of useful facts and figures to illustrate how Google Adwords can help get you the highest ROI possible.

Here are a few of the fascinating things it shares:

  • Digital advertising allows you to reach an extra 1.2 billion potential customers compared to traditional methods.

  • The top 3 paid ad spots get 41% of the clicks on the search results page

  • Google makes up 33% of all online ad revenue (38.6 billion out of 117.6 billion)

  • In the US, Adwords costs 77% less per click than social media advertising.

  • Google’s display campaigns reach 80% of global internet users.

  • On Google Adwords, you only pay when an interested party clicks

Change-the-Course-of-your-Business-with-PPC_4-02-2016-1

Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out