Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close
10 Ways to Rank Your Name in Search Engine Results Blog Feature

Marcus Sheridan

Keynote Speaker, Author & Partner, Author of ’They Ask You Answer”, Presented 250+ Sales, Marketing, & Communication Workshops Worldwide

June 12th, 2010 min read

I may have shared this story before, but it’s one that makes me laugh every time and is quite applicable to today’s post-- An SEO company called me recently and proceeded to explain everything they could do to ‘help’ my company with its web presence.

Because I just love listening to the crapola that comes out of the mouths of many of these companies (considering it's a service I offer businesses), like usual, I listened intently with a smile. It went something like this.

Sale Guy: …..So yes, we can certainly help your company very much with its SEO. In fact, our company was founded by a gentleman who was one of the original innovators of SEO tactics. To prove it to you, all you have to do is Google  “Mike Jones SEO” (name has been changed). As you’ll see, he is ranked #1!

Me: (Thinking this was quite possibly the most stupid pitch I’ve ever heard). Well that’s all fine and dandy, but tell me exactly what you could do for my company……

Over the next 15 minutes, the guy proceeded to tell me the biggest load of horse poop I’ve ever heard from one of these companies, which was quite entertaining because I rather enjoyed proving him wrong with just about every falsehood he was promising (you know, the parts about how I could be on the first page of any phrase in the world assuming they waved their magic wand and I shelled out ridiculous amounts of greenbacks...).

But to make a long story short, my patience wore off after a while and just to give myself a little sign-off smile, I went ahead and Googled the owner’s name without the inclusion of ‘SEO’ at the end. And do you know what then showed up in the search results?

Yep, you guessed it, not a dang thing. In other words, the guy, as ‘famous’ as he was in the world of SEO, wasn’t even listed on the first 2 pages of Google for his own name. Therefore, I just couldn’t resist finishing our conversation with this little dialogue:

Me: (after listening to the sales guy’s diatribe) Ok, so I get your point, you guys are great at SEO. But tell me, if you’re so great at SEO, why doesn’t your owner’s name appear on the first page of Google Search Results when I type in his name without the ‘SEO’ added?

Sales Dufus: (long pause) Uhhmmm, well, uhhmm, well….That doesn’t really matter, as he is the first to show for ‘Mike Jones SEO’.

Me: (really feeling my oats by now) I tell you what, why don’t you guys over there figure out how to get ranked on the first page of Google with your own name and then I’ll consider doing business with you. Sound good to you?

Sales Dufus: Uhhm, have a nice day.

Ahh, the glories to be had with SEO stalkers! Yep, this experience was certainly one of the more memorable I’ve had but in reality, the lesson has a very legitimate point:

If you are not ranking on the first page of Google for Your name, then you have a problem and your personal brand is suffering.

Although I could go into all the reasons why it’s important that you rank first page on Google and other search engines for your name, I trust everyone already understands this concept of ‘personal brand’ in a Web 2.0/Information Age era.

As you’ll see if you type  ‘Marcus Sheridan’ in Google, roughly 35 or so of the first 40 results that show up are a direct reference about me. I’m not telling you this to brag, as it ain’t that hard to do for most names, but I want you to give it a quick look just so the following list makes as much sense as possible.

In order to help readers, assuming you haven’t already done so, rank as high and as much as possible for your name on the first few pages of Google, I’ve come up with 10 keys for name optimization. Also, before anyone squawks, I do understand that not all names are created equal, as some are much more competitive than others, but notwithstanding these principles apply to everyone. Let’s take a quick look.

10 Ways to Rank for Your Name in Search Engines Results Pages

1. Your Company Website: Always one of the easiest ways to rank high for your name, especially if you’ve designed your website properly and taken the time to create a nice bio and about page.

2. Facebook: Because of its incredible web authority, Facebook is everyone’s ticket to get ranked on the first page of Google. Notwithstanding, because most profiles are set to private, Facebook isn’t much for letting others get a glimpse of who you are unless you’ve got an open profile that anyone can read.

3. LinkedIn: Just like Facebook, LinkedIn has tons of authority and if your account is at all active and maintained, it will usually land you on the first or second page of search results.

4. Twitter: The last of the Social Media juggernauts, Twitter can be very effective assuming the account is registered in your name and is updated often.

5. Blog: Similar to having a company website but a blog is the perfect means to openly talk about and mention yourself often, all of which bodes quite well for search results.

6. Comment on other Blogs: Blog comments don’t typically show up on the first 10 results of a name, but they can be quite prevalent on other pages. (As can be seen when you search for 'Marcus Sheridan')

7. Have Other People Write about You: Because my swimming pool blog is quite opinionated, other persons/companies have written articles about me. Some are good, some are bad, but I see them all as a positive because they just draw more attention to the company website and our brand.

8. YouTube: As we’ve discussed many times on this blog, YouTube can be a tremendous SEO tool. This is why everyone should have an account under their name and you should also create videos with your name in the title, which will practically guarantee search engine ranking success.

9. Become an Author: Although this method certainly requires more work, it can be very well worth it. Because I’ve written 3 published paperback books, as well as a popular eBook, all 3 show up high in Search Engine Results when Googling my name.

10. Become an Ezine Article Author: Ezines are prevalent these days, and because they have such a huge amount of content they always do well with search engines. To become an author for one of these sites, you’ll need to fill out your bio and contribute articles. Other than adding more authority to your brand, ezines are a good way to rank quite high in search engines (and also generate anchor links back to your main site).

So there are 10 ways you can improve search results for your name and build your personal brand even further. What are some other methods you’ve used successfully? As always, your thoughts and comments are welcomed and appreciated.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE