Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

Multitasking is the Devil. Here’s How To Stop Doing It.

Multitasking is the Devil. Here’s How To Stop Doing It. Blog Feature

November 2nd, 2017 min read

I used to think being a multitasker was awesome. In fact, it’s written in my Twitter profile: “Master Multitasker of all the things.”

I was kick-ass at working while going to college (sort of). When I became a mom, I thought it was awesome I could prep dinner while being on a conference call and working on client projects and also helping my kids with their homework.

 

 

I had it down. I was glorious at it, but, over the last few years, I’ve realized, as I’m sure many of you have, multitasking is a horrible trait that we need to kill! It’s not productive and is actually detrimental to creativity.

Jumping from one task to another, from one client project to the next, creates a process that is interruptive. You cannot be successful while juggling 100 things in one day.

And this isn’t just an opinion.

Did you know:

Only 2% of people can multitask successfully. With all of our apps and laptops and project management tools, we tend to over-commit and think we can handle it all, but are all these things causing distractions? In my opinion, and this handy blog on Mashable, yes - yes they are!  

Another study showed that people distracted by incoming email and phone calls saw a 10-point fall in their IQs.

Guys, I don’t know about you, but we can’t afford to lose anymore IQ points!!

Here at IMPACT, we use a software tool called JIRA to push deliverables through the agency and get things done on time.

It’s a fantastic way for us to be agile with our clients and be the best at managing our projects, but, I’ve also come to realize that if not done properly, it could create horrible multitasking habits.

As marketers, no matter what process or tool you use to manage projects, it feels like we are doing a hundred thousand things at the exact same time and we are always being pulled in a million different directions.

If we don’t have a plan and goals, multitasking creeps up and kills productivity, but it doesn’t have to.

What can you do differently to ensure you aren’t multitasking or managing a group of multitaskers? Let me tell ya…  

First, and the single most important thing to do - Set OKRs!!

Every quarter,we set objectives and key results (OKRs) we need to achieve for our clients.

What I’ve learned through this process we do for our own clients is that I need to do them for myself as well. And we do! We use 7Geese to set personal objectives for ourselves and our teams. This helps us stay focused and on task.

When you create goals, it’s easier to stick to the tasks that help you meet those goals.

Lay out your goals and the plan to help you achieve those.

Then, when your boss or sales start pulling you in different directions, bring those goals up to your team and say, “Hey, these are the goals for this quarter and here is our plan to achieve those goals. While your idea is solid one, I’d really like to stick to my plan, because I know these are the best tactics to help marketing achieve success.”

Always have OKRs. It helps stay consistent and on task.

Second - Block Out The Noise!

As a marketer, it’s hard to stay on top of the latest industry trends and not be distracted. We have alerts, notifications, emails, and Slack messages sent to us on the daily and we need to.

We cannot miss a beat, but sometimes, all of these notifications creep up on you and before you know it, you’ve spent three hours going down a rabbit hole of marketing trends and you haven’t completed one thing on your to-do list.

The madness must stop.

If you’re a Mac user, or GASP - an HP user, you have a do not disturb feature. Use it! Turn that baby on when you need a few hours of uninterrupted bliss. Sometimes, you need to be free of distractions to do your best work.

No, you don’t have to respond to that email or Slack message right this very second.

My coworkers laugh at me because every time I’m in the office, I have at least 20 unread text messages. Listen, it’s not that I don’t see them come through, I just don’t stop what I’m doing to respond to them immediately.

I am THAT PERSON who can take days to respond to a text. Sorry mom, I do love you!

Distractions are the base of multitasking. So, turn ‘em all off for awhile. Your brain will thank me. Please send $20 to amyrtetus@impactplus.com for this tip!

Third - Find Your Own Space

Though fun, working in an open office workplace produces more distractions.

I no longer have this problem because I work remote and man alive, I LOVE IT!

Don’t get me wrong, I also love being on the floor at IMPACT headquarters, but I get distracted easily. I can’t even work with the TV on in the background.

But for those who work in an office, especially in an open office environment, it can wreak havoc on your productivity!

In fact, the rise of the open office workplace is getting a lot of heat from media outlets recently.

Forbes shares, “Noise leads to over-stimulation, which leads to stress, which leads to lower productivity.” So, it’s not just me.

If you work in this type of environment, that’s totally cool, but know your limits.

If you have a big project coming up where being on point is crucial, work from home, if you have that luxury. If you don’t, try to find a quiet room, block your calendar, and hunker down for a few hours.

Being around your team is great, but there should also be time and space to just zero in and “get it done.”

Fourth - Prioritize Your Tasks

You’re smart! You know what needs to be done and how long it takes, but, for some reason, so many of us have a really hard time prioritizing tasks. Probably because of point number one in this blog.

To solve this, we have daily standup meetings at IMPACT. They are only 15 minutes, but are the most helpful 15 minutes of the day. It allows us time to talk about what we accomplished yesterday and what we plan on tackling today. We also have a little extra time to prioritize our tasks by client and importance and identify if there are any conflicts.

It helps to also organize your to-dos (or in our case, JIRA cards) by project, campaign, or client like we do.

If you do this, you’re not jumping from client to client or project to project. Complete a set of todos/cards that focus on finishing one project or one client so that your brain can concentrate on one area of information at a time. Jumping around pulls you out of that focus.

The longer you can concentrate on one thing, the more successful you will be on knocking that project out of the park.

In closing, I hope you’re not reading this blog while answering emails, browsing the Facebook and responding to your instant messenger. If you are, head back up to the top and start over -- after you hit “Do Not Disturb” of course!

Have any more tips for avoiding multitasking? I’d love to hear them! Please feel free to comment below! I get the comments directly to my inbox - but I can’t promise I’ll respond right away, b/c I have to stick to my OKRs!  

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE