Digital marketers and SEO professionals are always talking about the seemingly infinite amount of elements that affect your website’s SEO health. However, one element that isn’t discussed as frequently is your physical site structure...Read More
Facebook's Creator Studio is incorporating an Instagram dashboard! So, what does this mean for marketers? This means being able to utilize one dashboard to get deeper insights into your data for both Facebook and Instagram... Read More
I’ll be honest. I consider LinkedIn a necessary evil. I don’t have my push notifications on and I don’t check out what’s going on in there even half as often as Twitter (which, for me, is about 1/10th as often as Facebook.)...Read More
The changing reality of the SEO landscape is equal parts fascinating and intimidating. As marketers, we know staying on top of the hundreds of Google algorithm updates and SEO best practices is... Read More
Traditional thinking in the field of web design held that your website should be designed in a way to minimize the need for the user to scroll and to keep the most important information "above the fold."...Read More
A landing page is no ordinary website terrain. Like an alien discovering a new planet, a prospect "lands" there giving you the opportunity to make them an offer, gather their information, and "make contact."... Read More
Fact: People like to push my buttons. Really, they’ve told me. But, as a marketer, I can’t really complain. A great deal of my job is focused on getting people to push my buttons — well, click our calls-to-action (CTAs) to convert...Read More
Contact us pages. Everyone has them, needs them, but are you really paying attention to the strategy behind them? It’s true isn’t it? One of the most valuable pages on your website is usually an afterthought... Read More
A landing page is no ordinary website terrain. Like an alien discovering a new planet, a prospect "lands" there giving you the opportunity to make them an offer, gather their information, and... Read More
Until the '20s, old sport.
To everyone who read, contributed to, or shared our content this year, both from the IMPACT team and throughout the industry: thank you!
With a decade of publishing behind us and a new one upon us, we wouldn't be where we are if it wasn't for you and I'm excited to see where we all go in these roaring 2020s.