In recent years, Valentine’s Day has earned an increasingly bad rep.
Labeled as superficial and materialistic, the day celebrating love has gotten everything but from many modern consumers.
However, despite this, more than half of Americans plan on celebrating Valentine’s Day in 2018 and this engaged audience presents an extremely valuable opportunity for marketers to grab their attention and increase sales.
Drawing upon data and recent research from The Shelf and Tuluna QuickSurveys, I’ve compiled this handy infographic of some crucial statistics and facts to help you plan a last minute Valentine’s Day marketing campaign or fine-tune your existing one.
Here are some of the trends highlighted:
21% of the 1000 people surveyed by QuickSurveys plan on spending $100-500 on Valentine’s Day this year.
Jewelry, candy, dinner, and greeting/gift cards remain the most popular gifts
Men on average spend twice as much as women on Valentine’s Day
Individuals 25-34 tend to spend the most on Valentine’s Day
48% of people are shopping in-store, but those who do shop online, spend 31% more than in-store shoppers.
72% of young shoppers research their purchase online before buying in-store