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Best of 2017: Our Top 17 Marketing Articles From the Past Year

Best of 2017: Our Top 17 Marketing Articles From the Past Year Blog Feature

Ramona Sukhraj

Head of Editorial Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K

December 27th, 2017 min read

If you're reading this, it's likely we've spent a lot of time together over the past year, or even the past few.

We're basically best blog friends and, as blog besties, I know you'll forgive me for bragging for a hot minute.

(Clears throat)

2017 has truly been the best year in IMPACT history.

Simply put, a lot of the pieces we've been trying to put together for years finally fell into place, and we couldn't be more proud or grateful.

Now, I sat down here to write out the highlights eloquently, but quite frankly, there are so many (and we've discussed many at length already), so I think it's best I just list them:

From a marketing/content standpoint (a.k.a. my bread-and-butter), things were just as fruitful. IMPACT:

These are all things that couldn't have been possible without our dedicated team and most of all, loyal readers and supporters like you. Your success, and that of your organization, is why we create and share everything we do.

With that in mind, out of the 472 articles published this year, I'm excited to unveil the top 17 (most viewed) from 2017!

#17: How Virtual Reality is Becoming Mainstream for Marketers [Gifographic]

by Carina Duffy

A few years ago, virtual reality (VR) seemed more like a far-fetched, futuristic scene from a sci-fi movie than... Read More 

#16: 5 Ways to Convert Loyal Freemium & Trial Users Into Happy Paying Customers

by Ramona Sukhraj

It’s easy to get someone to want your sample (or in the case of SaaS companies, your freemium plan or free trial) when... Read More 

#15: The Top 13 Inbound & HubSpot Partner Agencies [Marketer’s Dozen]

by Ramona Sukhraj

When people ask who the best inbound or HubSpot Partner agency is, it’s easy to huff and say IMPACT -- but I’m not about those cliches... Read More 

#14: We’ve Abandoned Twitter. Here’s Why. (#Twexit)

by Ramona Sukhraj

With the average human attention span shorter than that of a goldfish, inbound marketing is a lot like speed dating... Read More 

#13: How Human Emotion Influences Buying Behavior (And Marketers Can Use it)

by Dan Baum

Despite millions of years of evolution and the development of abstract thought and critical thinking... Read More 

#12: 4 Ways Marketers Can Use Facebook Messenger To Increase Engagement

by Angela Myrtetus

As a digital strategist, I'm always looking for unique ways our clients can create an awesome experience... Read More 

#11: Best Freemiums: 11 Phenomenal Freemium Products Actually Worth Paying For

by Ramona Sukhraj

If I know anything in life to be true, it’s this: people will do anything for a free t-shirt. In the same tradition, freemium models... Read More 

#10: 11 Powerful Examples of B2B Product Service Pages

by Christine Austin

Your services page is one of the most critical pages on your website whose purpose is to not only... Read More 

#9: [Free Case Study Template] How to Create a Case Study

by Liz Murphy

There is a difference between learning how to create a case study and learning how to create a case study that is memorable. That persuades... Read More 

#8: How to Build a Social Media Following in 2017

by Justine Timoteo

When I first started working in inbound marketing, everyone would ask, “So, you just sit on Facebook all day?”... Read More 

#7: Video Content is King: The Importance of Video Marketing [Infographic]

by Ramona Sukhraj / Design by Joe Rinaldi

Video and marketing go together like peanut butter and jelly. From traditional television commercials... Read More 

#6: Brand Strategy: Which of These 4 Popular Styles is Right for You?

by Stacy Willis

Building a marketing strategy doesn’t happen overnight. You have start somewhere. So what ... Read More 

#5: 3 Life-Saving Alternatives to Google Site Search

by Kyle Bento

Yes - that’s Google telling us that it is shutting down the search service that supports over a half a million sites across the web.... Read More 

#4: 28 Masterful About Us Page Designs Putting Yours to Shame

by Ramona Sukhraj

Getting to know people is hard, but getting to know people online, is even harder. Human beings are not one-dimensional... Read More 

#3: Call-to-Action Examples: 15 Designed to REALLY Generate Leads

by Karisa Egan

Have you struggled to get visitors to your site to do what you want? Maybe you want them to sign up... Read More 

#2: 38 Mobile Marketing Statistics to Help You Plan for 2018

by Ramona Sukhraj

Are you reading this on a mobile device? Based on the following statistics (and the scene at any Starbucks), I'm willing to bet you are... Read More 

And the #1 most viewed IMPACT article of 2017…

#1: 27 Social Media Campaign Ideas From Big Brands You Want to Be

by Ramona Sukhraj

best marketing articles of 2017 

It's wedding season and along with cake and a caterer, one of the essential items any modern couple must secure is a hashtag... Read More

Seriously, Thank you. 

To everyone who read, contributed to, or shared our content this year, both from the IMPACT team and throughout the industry: thank you!

We couldn't have taken the giants steps we took this year without any of your support.

In the new year and under our new media-focus, things are only going to get bigger and better, and we can't wait to share it with all of you. 

Cheers and see you in 2018! :)

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