The story goes like this: A class-action lawsuit was filed by Mary Connor, a New York woman who is visually impaired.
Connor was looking to buy Beyonce concert tickets, but discovered that the “exclusively visual interface” of beyonce.com presented “numerous barriers which limited her accessibility to the goods and services offered on the website.”
The lawsuit alleges that the website is in violation of the ADA because it lacks functionality to allow visually impaired users to browse the website.
Here’s the quick answer: Avoid a “flat site structure” in which every page is one click away from your homepage.
Instead, opt for a more traditional (or “theme pyramid” structure) in which the home page would be the top of the pyramid, with subtopics that are linked from the main navigation, with interlinked pages from those navigation pages acting as the lower levels in the pyramid.
As with every aspect of web design, think of your users. A site structure that is intuitive and hierarchical helps people navigate your site, and Google recognizes this.
Before Daenerys burned cities and Bran became king (spoilers, I know. But come on, it’s been a few months), businesses large and small were eager to get in on the hype surrounding HBO’s epic series finale.
Drawing from examples as diverse as Mountain Dew, the New York Mets, and the American Red Cross, we dove into the phenomena of “newsjacking,” which can help brands to stay top of mind as they catch some of the buzz from prominent pop-culture events.
For your reference, here’s Oreo’s homage to the Game of Thrones opening sequence:
We all know that Facebook owns Instagram and that all Instagram ads are scheduled through Facebook.
With this new dashboard, however, marketers were more easily able to track data across both platforms in one place.
What was most useful, according to IMPACT’s Arielle Gnann, was the newfound ease with which users could access Instagram insights in a desktop interface. The photo-sharing app is best experienced on mobile, of course, but having a connection with Creator’s Studio has made it easier for marketers and advertisers to view that information.
Every business today needs some social media presence — from a simple Facebook page to a robust, multi-platform strategy.
Ever since social media became a must-have asset in every marketing strategy, brands have been trying to identify the secret “sweet spot” for the best time to post content.
If you’re putting time and effort into crafting the perfect post for your audience, you want it to be seen by as many people as possible — and in turn, have it get the most engagement, shares, and traction.
The team at Sprout Social released an updated list of peak engagement times for the four major social media platforms: Facebook, Instagram, Twitter, and LinkedIn.
For example, here is their graph showing Facebook engagement by day and time:
Remember this? Last summer, the buzziest app on social media offered to digitally “age” you (assuming you wanted to know what you’ll look like in a few decades).
Celebrities got on board — as did users all around the world:
However, there quickly followed a backlash over the app’s handling of data. Rumors swirled that the developers were shady government operatives from Russia. An article from Forbes added fuel to the fire:
“To make FaceApp actually work, you have to give it permissions to access your photos — ALL of them. But it also gains access to Siri and Search.... Oh, and it has access to refreshing in the background — so even when you are not using it, it is using you.”
Last summer, we reported that QR codes, which seemed to rise and fall sometime around 2011, were making a comeback, thanks in part to Apple making iPhone cameras natively compatible (as of a 2017 iOS update).
The thing is, QR codes never really left, but today, they're being implemented in new ways.
Rather than being a buggy, confusing barcode, they’re now being used in a way that can drive value to the users and actually drive sales for companies.
So, keep your eye out and your phone handy. QR codes should become increasingly common in the year ahead.
For those of you who missed it, this all began with a facetious post on Twitter that quickly ballooned into a Facebook group of over 2 million members.
The idea was that if enough people stormed Area 51 — the secret government facility in New Mexico, long rumored to be the storage place of captured alien spacecraft — the government couldn’t stop everyone.
While the creator of the original post disavowed his erstwhile movement, it gained momentum nonetheless.
Once again, a host of businesses attempted to ride the wave of zeitgeist, some better than others:
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