They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.


Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.


HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session

Free Assessment: How does your sales & marketing measure up?

Get Started

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
Social Media Marketing  |   News  |   Marketing Strategy  |   Facebook Marketing

Research: The best times to post on social media in 2020 (by platform)

Iris Hearn

By Iris Hearn

Mar 16, 2020

Research: The best times to post on social media in 2020 (by platform)

Ever since social media became a must-have asset in your marketing strategy, brands have been trying to identify the secret “sweet spot” for the best time to post content to social media platforms. 

The desire for this information is clear: If you’re putting time and effort into crafting the perfect post for your audience, you want it to be seen by as many people as possible — and in turn, have it get the most engagement, shares, and traction.

However, the answer isn’t as clear as some may think. Most social media platforms have different rules for their algorithms that will determine what’s shown to users, regardless of when the content is posted. 

Additionally, every brand’s audience is different. Depending on your industry, product or service, how much you actively post, and a variety of other factors, the ideal posting time can vary significantly. 

Still, while you can’t definitively say exactly when your target audience will see your organic posts, there is data out there tracking peak engagement times. 

This is not to say that everyone in your demographic will be online during these peak hours, but it does provide a better opportunity to boost post engagement potential. 

To help marketers better understand this, the team at Sprout Social has come out with an updated list of peak engagement times for the four major social media platforms (Facebook, Instagram, Twitter, LinkedIn)

While this is far from the “secret recipe” to social media success, these insights can help marketers establish a more informed baseline for scheduling posts, which they can then alter based on their unique audience’s interactions with the content.

What’s the best time to post on social media? 

Sprout Social’s report uses data from over 20,000 customer interactions in its social media software and compiles the findings into generic breakdowns by platform. 

Additionally, the report also considers how different industries will perform on each platform. As such, each platform's data offers a more detailed analysis by vertical. The verticals covered in this report include consumer goods, media, education, nonprofit, tech, and healthcare.  

You can read the full report from Sprout Social here. Below is an overview of the most interesting findings by platform. 

Peak engagement times on Facebook 


Facebook’s large user base of over 2 billion active users puts the platform in a great spot for brands. With such a wide variety of users, you have a great chance of reaching your audience with your organic posts. 

However, Sprout notes that Facebook’s algorithm can make it difficult for brands to reach audiences in the newsfeed — difficult, but not impossible. 

Facebook’s recent algorithm update puts emphasis on posts from friends and family. So, you have a better chance of reaching more people if your post drives genuine engagement. 

Algorithms aside, there are time slots where Sprout's team found users were most active on the platform: 

  • The best times to post to Facebook are Wednesday at 11 a.m. and 1 - 2 p.m.
  • Wednesday is the best day to post on Facebook.
  • The safest times to post are weekdays from 9 a.m.–3 p.m.
  • Sunday has the least amount of engagement for Facebook during the week.
  • Early mornings and evenings, before 7 a.m. and after 5 p.m. have the least amount of engagement per day.

Essentially, brands have the best opportunity to reach active users mid-week, specifically in the morning and mid-afternoon. 

Interestingly, weekends had lower engagement times — suggesting that users tend to check Facebook periodically during the workday or during their lunch break, but don’t spend as much time on weekends or during leisure time. 

Peak engagement times on Instagram 


While many brands still neglect posting to Instagram, the photo platform’s rapid growth is something that shouldn’t be ignored. 

Sprout’s report noted that Instagram’s recent milestone of 1 billion active monthly users (and its average engagement rate of 1.6% per post) puts the platform on the fast track to becoming a big leader in the social space. 

However, its algorithm can be tricky. 

Instagram infamously got rid of its reverse chronological newsfeed in favor of a more complex algorithm that determines when posts are shown.   

Still, outside of standard posts, the platform offers other features for brands to take advantage of: Stories, live video, and longer-form videos on IGTV. 

So, when’s the best time to post? Sprout found Instagram’s peak engagement times are as follows: 

  • The best times to post on Instagram are Wednesday at 11 a.m. and Friday at 10–11 a.m.
  • Wednesday is the overall best day to post to Instagram
  • The safest times to post are Tuesday through Friday, 10 a.m–3 p.m.
  • Sunday receives the least amount of engagement on Instagram
  • The least amount of engagement occurs during late night and early morning from 11 p.m.–3 a.m.

These trends follow a pattern similar to Facebook, Instagram’s parent company, suggesting that users check the two platforms in a similar manner. 

Like Facebook, mid-week is the best time to post on the platform. However, Instagram does see an increase in activity on Fridays and Saturdays that isn’t present on Facebook. 

So, brands may have a window to capture people heading into the weekend. 

Like Facebook, the lowest engagement times were on Sundays —and during the late night and early morning. 

Peak engagement times on Twitter 


Twitter is unique in the sense that it’s one of the few platforms that has kept a chronological timeline. 

With the exception of select posts Twitter decides to highlight out of chronological order (based on user interests), timeliness is vital to not having your posts get lost in the mix. 

Posting at peak times not only increases the chance of your followers seeing your posts, but also other people in your target audience (even if they don’t follow your brand) if someone they follow likes, comments, or retweets the post. 

For example, I don’t follow Wendy’s on Twitter, but I definitely saw that breakfast is a big thing right now — due to the large amount of engagement it received from people I follow. 

So, with context in mind, posting at the right time can not only boost your social media metrics, but can also help expand your reach with others who may be interested in your brand. 

According to Sprout, here are the timeframes you’d want to target. 

  • The best times to post on Twitter are Wednesday at 9 a.m. and Friday at 9 a.m.
  • Tuesday and Wednesday are the best days to post on Twitter.
  • The safest times to post are Monday through Friday from 8 a.m.–4 p.m.
  • Saturday gets the least engagement.
  • Times to avoid that get the lowest engagement are every day from 10 p.m–4 a.m.

Mid-week is still the leading time for engagement, but Twitter does have some notable differences. 

For one, it heats up earlier in the day compared to Facebook or Instagram. As someone who checks Twitter like it’s the morning paper, I can confirm that its easily-digestible format makes it more ideal for early-morning engagement compared to other platforms. 

Additionally, you see more opportunities for peak engagement times. Both Tuesday and Wednesday are seen as the best days to post on the platform, and it offers a bigger window of ideal posting times. 

However, as the week goes on, you see a drop-off in general engagement. As such, it may be better to keep posts in the earlier part of the week to capture the most attention from your audience. 

Peak engagement times on LinkedIn 


LinkedIn’s platform differs from the others on this list because it attracts such a niche audience. 

Mainly, LinkedIn is made up of professionals looking to network with others in their industry or gain insights for professional development. 

However, while the overall audience is smaller, its unique focus can actually attract more sales-ready leads via organic posting. 

For this reason, your posts can hold more value, especially for B2B companies — so getting your posts seen is important. 

  • The best times to post to LinkedIn are Wednesday from 8–10 a.m. and noon, Thursday at 9 a.m. and 1–2 p.m., and Friday at 9 a.m.
  • The best days to post on LinkedIn are Wednesday and Thursday.
  • The safest times to post are Tuesday through Friday from 8 a.m.–2 p.m.
  • The least engagement per day occurs on Sunday and the least popular times to post are every day from 9 p.m. to 3 a.m.

Wednesday remains a consistent time for peak engagement, but there are some differentiating factors for this platform. 

For one, we see an earlier window where people are checking — which makes sense because people likely check the platform during the workday. 

As such, there is a notable drop off later in the day, and limited engagement on the weekends. 

What does this mean for marketers?

Again, Sprout's data is not the magic solution for social media success. 

However, these insights are valuable for marketers to understand how people use these platforms on average. 

For example, there is a consistent trend with people being more active mid-week, specifically on Wednesdays. Additionally, there is more activity in the morning and afternoon, with a notable drop off during evenings and weekends. 

Brands can test out these peak engagement times and see what works for your unique audience — and adjust accordingly. 

Of course, timing is important, but it’s not all you need to have success on social media. 

Most algorithms reward engagement with increased exposure and reach. In turn, your users will reward you as well with likes, follows, and shares.

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

Winning with YouTube Shorts: Mastering the Algorithm on the Front Lines

October 23, 2023
Marcus Sheridan Marcus Sheridan

Why Short-Form Video Is a Vital Tool for Reaching Your Audience

September 25, 2023
Lindsey Schmidt Lindsey Schmidt

Your B2B Content Strategy Is Going to Need More Social

June 21, 2023
Nick Bennett Nick Bennett

12 Ways You're Totally Blowing Your Business Social Media Strategy

June 18, 2023
Mary Brown Mary Brown

Should Your Demand Gen Strategy Change in a Slumping Economy?

April 12, 2023
Nick Bennett Nick Bennett

How To Build an Effective Instagram Video Marketing Strategy

April 30, 2022
Ramona Sukhraj Ramona Sukhraj

How Facebook's news feed algorithm works and prioritizes content

July 14, 2021
Liz Murphy Liz Murphy

Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust

July 7, 2021
Liz Murphy Liz Murphy

Best times to post on social media in 2021 (new data)

May 19, 2021
Liz Murphy Liz Murphy

Twitter fails to buy Clubhouse, whose creators can now make money... so what?

April 8, 2021
Liz Murphy Liz Murphy

Marketers, Facebook Analytics will be no more on June 30, 2021

April 2, 2021
Liz Murphy Liz Murphy

7 Best Social Media Management Tools (+ Video)

March 26, 2021
Connor DeLaney Connor DeLaney

Twitter teases Super Follows, Communities; undo send tweet still a rumor

March 11, 2021
Liz Murphy Liz Murphy

LinkedIn adds new 'Products' highlight tab on company pages

February 25, 2021
Melissa Smith Melissa Smith

54 jaw-dropping social media statistics for businesses [New for 2021]

February 23, 2021
Connor DeLaney Connor DeLaney

Facebook video best practices: what you need to know to grow your video presence

February 16, 2021
Lindsey Schmidt Lindsey Schmidt

27 best digital marketing news sites

January 26, 2021
Liz Murphy Liz Murphy

Should you care about Clubhouse, the new audio-based social media app?

January 19, 2021
Nick Bennett Nick Bennett

How to maximize lead generation via Facebook posts and ads

January 18, 2021
Myriah Anderson Myriah Anderson

Working with IMPACT on paid media: What to expect

January 13, 2021
John Becker John Becker

Instagram advertisers can create branded content ads on creators’ accounts

January 6, 2021
Justine Timoteo Thomas Justine Timoteo Thomas

The top 10 social media trends for brand survival in 2021 [Infographic]

January 2, 2021
Joe Rinaldi Joe Rinaldi

6 holiday campaign examples that are total showstoppers

December 25, 2020
Dia Vavruska Dia Vavruska

Pinterest continues diversity and inclusion efforts with new features and leadership

December 16, 2020
Shandia Drummond-Butt Shandia Drummond-Butt

TikTok still available in the US despite not reaching a sell-off deal

December 11, 2020
Karisa Hamdi Karisa Hamdi