Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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#IMPACTTurns10: A decade by the numbers [infographic]

#IMPACTTurns10: A decade by the numbers [infographic] Blog Feature

Ramona Sukhraj

Associate Director of Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K

November 28th, 2019 min read

A perfect 10. Top 10. Tenfold. 

Ten is an aspirational number in many ways. 

Turning 10 years old, for example, is a big milestone for small businesses not just because it marks a decade, but also because only about 30% of businesses manage to do so. 

Earlier this month, IMPACT celebrated this achievement. 

We couldn’t be more proud and humbled to have made it this far and we have reflected on it with no shortage of words.

“I’m very honored to be where we are today,” shared our CEO, Bob Ruffolo in an interview with editorial content manager John Becker. The initial dream was just a small office and a small team, but it quickly became so much more than that. 

In 2012, we discovered inbound marketing and became a HubSpot Partner Agency. In 2017, we were named Partner of the Year and received numerous awards for our culture and being a great place to work. This year, we were listed in the INC 5000 fasted growing companies.

And all along the way, we grew as a team and frankly, a family

“I’ve never heard the word, ‘love’ used so much within an organization to describe feelings this team has for one another,” IMPACT partner and Director of Client Success, Tom DiScipio. 

Now, as November comes to a close, we thought it would be fun to share some of the numbers behind our history, culture, and achievements.

With the help of one of IMPACT’s most tenured designers, Marcella Jalbert, here’s an infographic look at our organization by the numbers.


impact-10years-by-thenumbers

The History:

  • IMPACT was founded in 2009 out of our CEO’s condo.
  • HQ has seen 5 different offices in CT
  • Four were in Wallingford, CT. We moved to New Haven in 2019. 
  • Number of mergers/acquisitions: 4

Fun Fact: IMPACT and The Sales Lion merged in 2018, but did you know it would’ve been 10 years old this month too? Marcus Sheridan started the HubSpot agency in 2009 after saving his struggling pool business using content. 

  • We’ve been a HubSpot partner since 2012
  • Number of former HubSpotters on the team: 4
  • Number of Core Values: 3
    1. Passion
    2. Helpfulness
    3. Dependability

The Team:

  • 166 people have worked for IMPACT in the past 10 years
  • Number of employees currently: 64
    1. Baby Boomers: 1.5%
    2. Gen X: 12.5%
    3. Millennials: 84.5%
    4. Gen Z: 1.5% 
  • Women: 58.5% 
  • Men: 41.5%
  • 38 of IMPACT’s current team is remote. That’s 59%!
  • There are IMPACT team members in 18 states and on two continents!

The Work:

  • Number of clients we’ve ever had: 777
  • Number of websites we’ve built: 500+
  • Number of articles published in 10 years: 4,275

The Fun:

  • IMPACT has been celebrating its annual Dip Day for 6 years. 
  • IMPACT touts 6 bald and beautiful team members
  • 7 (10%) IMPACT team members are left-handed; That’s higher than the global average of 9%!
  • Number of IMPACT Babies: 59
  • Number of Fur Babies: 61
  • Our team speaks 8 languages. 
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