Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

How to Use Facebook Graph Search for Inbound Marketing

How to Use Facebook Graph Search for Inbound Marketing Blog Feature

Katie Pritchard

VP of Services, 8+ Years of Client-Facing Project Management & Digital Marketing Expertise

January 16th, 2013 min read

Lets face it- we all had some guesses about what Facebook was going to announce Tuesday. And yet, the day came, and my guess couldn't have been more wrong (as I'm sure everyone else's was too).

So here it is- Facebook Graph Search. Everyone's thinking... What does it do? And more importantly, the question on every marketer's and business owner's mind, How can I use this to my advantage?

First, lets start with the basics...

What is Facebook Graph Search?

Graph Search is an Facebook-internal search engine to find information (photos, interests, and places) about your friends and others that have shared content with you.

As everyone already knows, the regular search bar only lists friends or pages you enter into the box. Graph Search allows you to enter a term like 'friends that like cats and Justin Bieber' and Facebook will tell you all of your friends that like cats and Justin Bieber. I'm not sure what you are going to do with that information, but now you can get it.

Alright- I didn't use the best example, but the bottom line is Graph Search lets you find extremely detailed information about friends. People can search for friends in their hometown that like the same things as them, or pictures of friends that have been to a specific landmark. Super cool, right?

Worried about your privacy? Don't be! Facebook's Graph Search follows your existing privacy settings, and actually allows you to modify even more settings.

How Can It Help You?

Now that you know about Graph Search, the most important information to discover is how can it help you. Marketers and business owners are always looking for new ways to connect with customers. But here's something more important- customers will be able to connect with you easier (every inbound marketer's dream).

Improving your company's Facebook is always important, but is now even more important because of Graph Search. People have the ability to search for a restaurant, for example, in their hometown or area they are in. So make sure your content is up-to-date and accurate, so every customer will be able to find you.

Another possibility from Graph Search is for marketers and business owners to find more information about customers. If your customers all have a certain interest, you can find other information about them. This may help build buyer personas, and create better content that will speak directly to your customers.

By gathering information from this new Facebook addition, your content will improve and people will be able to find you easier. Graph Search will supply a new way to make your company's Inbound Facebook strategy even more powerful.

Caveats

So Graph Search has been announced, but... you can't get it (way to tempt us, Facebook). Currently it's in limited beta testing, and only a handful of people have it. You can put yourself on a waitlist, but there's no time frame as to when you would actually get it.

Maybe that's good though, because they can work out all the kinks before 'us commoners' get to use it. After all the tweaks are made, marketers and business owners can use Graph Search to the fullest extent.

Photo Credit: engadget

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE