Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

How to Utilize Social Media Marketing As a Sales Tool

How to Utilize Social Media Marketing As a Sales Tool Blog Feature

January 30th, 2013 min read

While we all know the obvious benefits of social media marketing, such as the opportunity for engagement as well as having direct access to your target audience, many business owners often overlook its potential benefit on the sales process.

That’s why we’ve put out ebooks like “Take Your Social Media To The Next Level” that outline every step in the social media game to help businesses turn a profit with these free tools.

But for those of you who’ve already spent some time dabbling with social media and want to dig a bit deeper, then this article is for you.  Want to know how you can use social media as an awesome sales tool? Then start here:

Get On Pinterest

Being that it’s now the 3rd largest social media site in the world, if you have a business, you need to be on Pinterest.  Believe it or not, it really is more than just pinning pictures of funny quotes or pretty bedrooms and food.  Any business – and we mean any business – can have pictures on Pinterest.  Even if your site is the least visually engaging site (after all, how visually engaging can plumbing be?) there’s a way in which you can make your way on Pinterest.  Graphs, charts, pictures of different types of pipes and plumbing tools all have their place, and all should be available through you on Pinterest.

You might have to get a bit creative when coming up with content, but trust us – it’s all great reference material, and you’ll be glad that you did it.  Newsjack something and turn it into something that turns out to be an entertaining or funny meme and you’ve got it made.

Regard Social Media As “Inbound” Information

Rather than view social media as being outbound (i.e. you put out information to the masses), try seeing it as “inbound” for a change. Take into account what your visitors and leads are saying.  What are their interests?  Is there a trend in the type of questions their asking or the topics that they’re discussing?

Take time to respond to your friends and followers on social media and learn more about your buyer personas.

Create Social Media Monitoring And Alerts

Yes, there are tools out there that will keep on top of any company or name mention that you specify without you having to do the foot work! These tools are invaluable and are a must-have for any business that wants to be profitable online and stop wasting time trying to filter through hundreds if not thousands of potentially relevant social media conversations.

When you have these alerts set up for certain keywords, you’ll receive an alert whenever a particular keyword or keyword phrase that’s relevant to you is happening.  Allow you have to do then is click on the link, and you’re sent directly to that conversation which you can then dismiss, address, or monitor.

Use Social Media Marketing Intelligence In Your Sales Calls

One reason why we love the HubSpot “Social Contacts” tool is that it provides the sales team with immediate information on what their leads have been sharing or commenting on when on sites like Facebook and Twitter.  Having that information is beyond invaluable.

It gives your sales team a lot more information on what your leads are interested in, how often they’ve clicked on the company’s social shares, and what sort of content their interested in.  Ultimately it allows your sales team to craft messaging that really speaks to your leads, and therefore sell to your leads.

Check In On Your Competition’s Social Media Accounts

Social media is wonderful for so many reasons, with one of the reasons being that you can keep a closer eye on your competition.  For example, any business on Facebook can mosey on over to their competition’s Facebook or Twitter page (and if you aren’t sure who your competition is, check out our ebook on “The Essential Guide For Mastering HubSpot” which spells out how you can use HubSpot’s Competitor’s Tool to check out who the competition is and why they’re a competitor) and see what their “friends”, “followers” or “fans” are saying.

What sort of questions are they asking?  In some instances you may be able to answer those questions for them right then and there on the competition’s pages.

If not, then it may very well be a worthwhile blog to create and get indexed before your competitor does.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE