Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

How Valuable is Your Facebook Following? [Infographic]

How Valuable is Your Facebook Following? [Infographic] Blog Feature

July 28th, 2012 min read

 

facebook followingEver wonder just how valuable your Facebook following is to your business?


Us too, which is why those of us here at IMPACT were intrigued by an infographic we stumbled upon from our friends over at Kuno Creative that details all kinds of metrics related to your Facebook following.


The great thing about this infographic is how detailed and involved it is. Most people are concerned with only one thing when it comes to social media metrics: reach.


This infographic offers so much more than that. Its value is in just how in depth it gets regarding demographics and monetary value.


So without further adieu, check out the most comprehensive Facebook infographic we've seen in regards to the value of your Facebook following.


How much is yours worth?


Inbound Marketing


So How Can I Increase My Facebook Following?


The question you're surely asking yourself now is, whoa, so how can I get more followers to increase the overall value?


The key is engagement.


Here at IMPACT, we're focused on posting all of our original content that we post to our blog on our Facebook wall as well, effectively sharing resourceful information with our Facebook following in an effort to foster a trusting relationship.


The key, however, is to not over-do it. Because so many people are constantly viewing their Facebook news feed, if you begin cluttering up their wall with countless posts, you're sure to lose some followers, and as a result, money.


Having trouble generating a large Facebook following? Contact IMPACT, we can help!


Be Conversational!


The key to attracting more Facebook followers while also keeping the ones you already have is the tone in which you post. Don't be overly "salesy" with your following, as it's very easy for them to click the "unlike" button.


Engage your following with some resourceful information as well as some light hearted content every once in a while. Everyone loves a good laugh, and there's no better way of getting some shares on Facebook than by creating entertaining, funny, shareable content.


So start engaging with your following more. Answer their questions. Ask some of your own. They key here is communication, and as long as you keep an open line with them, you'll be thanked by new followers. Oh yeah, and 50 cents extra in your pocket. Not much I know, but when your Facebook following starts climbing into the thousands, the value of your account will increase as well.


Having trouble finding the time to engage a profitable social media following? Give us a call here at IMPACT and learn how we can help!

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE