Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

How Your Company Can Take Advantage of Voice Assistant Technology

How Your Company Can Take Advantage of Voice Assistant Technology Blog Feature

Karisa Egan

Director of Digital Sales and Marketing Coaching, 5+ Years of Client Success and Project Management

July 25th, 2019 min read

With all of the recent news about privacy breaches — or those persistent rumors about your iPhone listening to you and then presenting ads that you just talked about last night with your friends — it’s a little surprising that there’s such a positive outlook on voice and virtual assistants. 

According to Adobe, 48% of consumers use voice assistants for general web searches, showing how much this new technology has grown since Apple's virtual assistant launched in 2011. One of the main reasons why it has become such a part of consumers’ lives is because it’s seen by almost all users, 94% of them, in fact, as a way to improve their quality of life.

While it has proven to help users in their daily lives, one of the main concerns about the technology is privacy. 81% of users from the Adobe survey said privacy was their biggest complaint about voice, and another study by NPR found that privacy may even be affecting smart speaker adoption.

With everyone jumping on the voice assistant bandwagon, but also being cautious about privacy concerns, how should you start implementing this into your company? Well, 91% of brands are already making investments into voice, so you have a ton of places to look for inspiration. 

How to make it work for you

With all of this in mind, the first thing you should do is really look into the privacy laws and concerns of users. You need to make sure you’re not only addressing privacy with this new technology but that when you’re ready to market your new use of voice assistance, you’re addressing this in your messaging.

Thus, your users will know you have their best interests in mind and before they even have to ask, they know their information is safe as soon as they read any associated messaging. 

Once you have a handle on what the privacy laws entail, you can start planning how you can use voice assistance for your company. Will it be for navigating your site, looking for product information, or could you do something even more with it, like an app?

For example, Patron partnered with Amazon’s Alexa to build an app that has its 'Cocktail Lab' library available to users with voice activation. Or another voice assistant example is Pandora allowing you to speak directly to the app in order to play music, control volume, skip songs, and more. Overall, there are multiple ways you can go about using this type of technology in your company, but you need to think about how you can solve your user's problems and stand out from everyone else.

Once you know what you want to do, it’s time to design and build this feature. It’s important to make sure it fits with your brand, and that you’re testing it before you share it with the public.

You want to make sure it’s addressing their concerns, like privacy, and that all bugs are fixed before you fully launch. Then you need to make sure you have a strong marketing strategy around promotion and lead generation. This way, once you start using it you're able to track how well it’s doing, if people are having issues, and if it’s an actual revenue-producing technology for your company. 

The bottom line is whether or not you’re ready to make the investment. This study proves that voice is here to stay and will continue to become a bigger part of consumers’ and companies’ lives. Exploring the technology today will help make sure you’re ahead of the game. 

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE