IMPACT Inbound Marketing Agency]
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free: Assessment Does your website build trust with buyers and bring in revenue?

Close Bottom Left Popup Offer

Free: Assessment

Does your website build trust with buyers and bring in revenue?
Take this free 6 question assessment and learn how your website can start living up to its potential.
Karisa Hamdi

By Karisa Hamdi

Jul 25, 2019

Topics:

Search Engine Optimization News Marketing Strategy
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Search Engine Optimization  |   News  |   Marketing Strategy

How Your Company Can Take Advantage of Voice Assistant Technology

Karisa Hamdi

By Karisa Hamdi

Jul 25, 2019

How Your Company Can Take Advantage of Voice Assistant Technology

With all of the recent news about privacy breaches — or those persistent rumors about your iPhone listening to you and then presenting ads that you just talked about last night with your friends — it’s a little surprising that there’s such a positive outlook on voice and virtual assistants. 

According to Adobe, 48% of consumers use voice assistants for general web searches, showing how much this new technology has grown since Apple's virtual assistant launched in 2011. One of the main reasons why it has become such a part of consumers’ lives is because it’s seen by almost all users, 94% of them, in fact, as a way to improve their quality of life.

While it has proven to help users in their daily lives, one of the main concerns about the technology is privacy. 81% of users from the Adobe survey said privacy was their biggest complaint about voice, and another study by NPR found that privacy may even be affecting smart speaker adoption.

With everyone jumping on the voice assistant bandwagon, but also being cautious about privacy concerns, how should you start implementing this into your company? Well, 91% of brands are already making investments into voice, so you have a ton of places to look for inspiration. 

How to make it work for you

With all of this in mind, the first thing you should do is really look into the privacy laws and concerns of users. You need to make sure you’re not only addressing privacy with this new technology but that when you’re ready to market your new use of voice assistance, you’re addressing this in your messaging.

Thus, your users will know you have their best interests in mind and before they even have to ask, they know their information is safe as soon as they read any associated messaging. 

Once you have a handle on what the privacy laws entail, you can start planning how you can use voice assistance for your company. Will it be for navigating your site, looking for product information, or could you do something even more with it, like an app?

For example, Patron partnered with Amazon’s Alexa to build an app that has its 'Cocktail Lab' library available to users with voice activation. Or another voice assistant example is Pandora allowing you to speak directly to the app in order to play music, control volume, skip songs, and more. Overall, there are multiple ways you can go about using this type of technology in your company, but you need to think about how you can solve your user's problems and stand out from everyone else.

Once you know what you want to do, it’s time to design and build this feature. It’s important to make sure it fits with your brand, and that you’re testing it before you share it with the public.

You want to make sure it’s addressing their concerns, like privacy, and that all bugs are fixed before you fully launch. Then you need to make sure you have a strong marketing strategy around promotion and lead generation. This way, once you start using it you're able to track how well it’s doing, if people are having issues, and if it’s an actual revenue-producing technology for your company. 

The bottom line is whether or not you’re ready to make the investment. This study proves that voice is here to stay and will continue to become a bigger part of consumers’ and companies’ lives. Exploring the technology today will help make sure you’re ahead of the game. 

Free: Assessment

Does your website build trust with buyers and bring in revenue?
Take this free 6 question assessment and learn how your website can start living up to its potential.
/* Infinite Scroll - Disabled on Articles to allow people to scroll to bottom page CTA */