Hubcast 10: Migrating Wordpress to HubSpot COS, Lead Status in Sources, Smart Content, And The Grind

Welcome back to The Hubcast folks! As mentioned last week, this will be a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas.

Show Notes:

HubSpot Strategy

Last episode / episode 009 we answered a question about Podcasting. There has been a ton of Tweets and emails asking us to expound on the topic. One such Tweet comes from:

@RMAnews Thanks brother!! See you there!!! — Marcus Sheridan (@TheSalesLion) September 29, 2014

So this week we are going to take the time to talk through this a little more. We had lots of questions last week after episode 9 and I am sure after this week we will have even more. That is why we are sending you to the source, the Godfather of podcasting - Cliff Ravenscraft. Watch "Learning How to Podcast" from Cliff Ravenscraft

HubSpot Tips & Tricks

Presenting a lot of information on one page can be a killer for engagement. This weeks tip / trick is how to add accordion drop downs into your HubSpot COS website. A couple use-case scenarios for this might be something like:

• FAQ’s for a product page.

• Building an education or resource page. 

• Industry that is web copy heavy. 

I will be supplying a video tutorial on how to do it as well as the needed code to pull this functionality off in your own portal. Watch the tutorial here Get the code here

HubSpot Wishlist

Sources - The ability to set a lead status.  When I go into HubSpot and look under Sources, it shows my contacts % from organic traffic  as .X% - but that number is under-reported by 50% since fully half of my contacts so far have either picked up the phone and called me directly or have emailed me. I know they are organic because the conversation starts with, “I found you on Google…” Tighter integration with Wordpress. What would we like to see?

• Forms data per WordPress page

• Smart content functionality on WordPress sites 

• and more...

 HubSpot Updates

Calendar NOW LIVE!! Now live is an editorial calendar for all of your blog, email, landing page, and social media needs. Within the calendar, you have the ability to organize your content by campaign or marketing channel.

• Use the calendar to view the content you have scheduled by day, week, or month. 

• Color code your content based on campaign.

• Filter what content you view on your calendar (choose if you only want to see blog content, email content, etc.) 

• View a chronological list of all the content you have scheduled to go out 

• Schedule your content to go live right from the calendar. 

• Assign tasks and deadlines to team members to create content, view content, etc.

• Assign tasks and deadlines to team members to create custom campaigns such as any offline marketing tasks 

• When a task is created for a blog post, landing page, or email, the information from the task will map over to a draft of the content. 

Export your top-level CTA data from the CTA dashboard. Go to Content > Calls-to-action. Click on Export CTA Data at the top. You will then see different options for file type and can specify the email address you want the file sent to. Click Request export, and you will see the file in your inbox or notification center shortly.

Cool HubSpot & Inbound  Tweets

On My Building Landing Pages Grind. Thank you @HubSpot for making this a way easier process #inboundmarketing #hubspotting #landingpages — Gavin Matthew (@GavinFGM) September 24, 2014

Smart content aligns with the right stage of the Buyer's Journey. Great reason to use it! #InboundLearning pic.twitter.com/5CKsQAhrgo — Dan Moyle (@danmoyle) September 4, 2014

HubSpot Question of the Week

Mariah asks: If a site is already on Wordpress when is it appropriate to move it to the Hubspot COS.

Where else can you find the Hubcast Podcast: