Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Register Here

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.
Register Here
The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Hubcast 102: Human Sales & Marketing, #Inbound16 Agenda, & HubSpot Notifications

By George B Thomas

Hubcast 102: Human Sales & Marketing, #Inbound16 Agenda, & HubSpot Notifications

Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.

 Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

This episode of the Hubcast is brought to you by our awesome sponsor The Seventh Sense.

#Inbound16 Event

Let’s keep this simple because this news is so awesome that it doesn't need any frills.

  1. Without further ado, the session agenda, now with dates and times, for INBOUND 2016 is here.
  2. At 150+ sessions (with more being added daily), it's a lot to digest. To make it easier, we've created 28 recommended agendas including some training suggestions.

Screen Shot 2016-07-22 at 10.49.38 AM

FREE Hubcast Shirts

Would you like to sport a Hubcast t-shirt to #Inbound16? Email with the words "free shirt" along with your mailing address and shirt size, and we'll send you a Hubcast shirt in the mail. This offer is for US listeners. If you are one of our international listeners simply email "free shirt" along with your shirt size and you can pick up your free shirt when we see you at Inbound16.


Make sure when you are at #Inbound16 you use our special Snapchat Hubcast geofilter.

HubSpot Strategy

Human-to-Human Marketing: A Trend for 2015 and Beyond

Check out this great article on Human Marketing.



I go back to the INBOUND 2013 Opening Video "Don’t Call Me 'The Customer.'"

  • I am not a number
  • Not an opportunity in your CRM
  • Not a consumer
  • Not a buyer

But rather, I am a human; a person who needs to solve a problem. And I am looking for someone who is helpful, empathetic, trustworthy, lovable…

The Golden Rule, or law of reciprocity, is the principle of treating others as one would wish to be treated oneself.



This week we talk to Chris Handy from Think Handy about his #OneThing.

Chris talks about the need for a humanity automation audit. What he means is: how much of your communication is really coming from a human action vs just spamming people?

Chris shares a great example from”Jeff” that arrived in his inbox recently.


If your sales & marketing interactions sound like this, then you may just need to implement that humanity automation audit.

Does your communication match up to what your visitor or users need?

Make sure you check out HubSpot To Go for more on HubSpot, marketing, and sales.

HubSpot Wish List

George B & Marcus!

Ok - can't remember if you have a formal process for this on the Hubcast, and I didn't add it to be voted up on HubSpot's forum because its not really a feature we're hoping for; HOWEVER, HubSpot really needs to send out some type of communication to customers when issues pop up. Now, they have the message in the portal across the top of the screen, which is great, if you're in your portal every day... which yes, partners are, but customers are not...

Case in point. Our customers use HubSpot forms for more than capturing leads - they use it for requesting toner, service and for when copiers break down and need immediate attention. Forms are routed to the appropriate department to be handled and are very time sensitive.

One of our customers (Robert) is now in quite a pickle. An account that unfortunately has been having issues with machines lately and are already not thrilled, put in a service request for immediate attention the other morning at 8am. At 11:30 am, I just happened to pop into a different customer's portal to work on a form and I saw the alert that the email notifications associated with the forms tool was not working. I instantly shot out a quick email via HubSpot to all our customers to tell them to go in and manually check their forms related to service. For Robert, that was a bit too late. He saw the request from that morning from the client with major issues and immediately sent the service team the message.... client was already upset. Had he known first thing in the morning, he would have been able to monitor the service forms and respond quickly to the requests.

What's with the long story, Lindsay?

Glad you asked...

HubSpot should really have a communications system in place that would email, tweet or in some way communicate outside of the HubSpot portal when things like this are not properly functioning in the tool..... Just a thought.... ;-)

Lindsay Kelley

The Marketing Kitchen ~ What?

Is there a great strategy we are simply missing here? #HubcastListener



Watch more of them on HubSpot's Youtube channel.

Go Check Out The Seventh Sense

HubSpot Tips & Tricks



HubSpot Updates

A Refreshed Look for Page Performance

When you log into HubSpot this morning, you'll find a cleaner full-screen interface for the Page Performance report. Chances are good you won't notice much of a change --- you've had the ability to opt into the new design for a few months. Today, we're excited to officially launch the refreshed look.





The new design provides:

  • All the functionality you're accustomed to, with one noticeable exception: the left-hand sidebar, with a sub-navigation and a small page preview, has been removed. With the full-screen display, it's now easier than ever to peruse the performance of your pages in the tool.
  • A better way to differentiate HubSpot-hosted vs. external pages. In the new design, HubSpot-hosted pages will be labeled with a “COS” tag.
  • Quicker access to your most important page-level data. With a single click, track down SEO optimization, A/B variations, Sources data, form submissions and more, from within the Page Detail (HubSpot-hosted pages only).

How it works

Navigate to Reports > Page Performance, and you’ll be brought to the new interface. The columns will match what you’re used to --- Views, CTA%, Keywords, and Links.

Clicking into a specific page will bring you to the Page Detail. To get to the SEO report card that you’re used to, click “Optimization.” Within the Page Detail, you can also explore Sources, A/B variations, and other metrics for COS-hosted pages.

Easily Add an Image Gallery to Your Landing Pages or Website

When you're working on creating content, figuring out how to insert a gallery of images should not be the most time-consuming part of your day. Today we're happy to introduce a brand-new module available in all HubSpot accounts, the Image Gallery.

The new image gallery has a number of enhancements, but one of the most notable is that it features progressive loading. When adding multiple images to your gallery, you don't want them to load all at once for visitors. It's bad for their load times, and does not provide a great experience unless they are on a really fast internet connection. The new module will load the first image and progressively load other images based on the visitor clicking through each.


How do I add the new Image Gallery to my Content?

Create a new template, or go into an existing template and add the 'Gallery' module.

Go to the Landing Page, or Website Page using that template and click the modules box.

Add images/slides to your gallery as needed

For more information on the new Image Gallery Module, read the release blog post here.

HubSpot Tweets of the Week

Question Of The Week

What percent of content should be text vs video?


This episode of the Hubcast has been brought to you by our awesome sponsor The Seventh Sense.

Where else can you find the Hubcast Podcast?
Hubcast iTunesStitcher Hubcast PodcastSoundcloud

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.


Published on July 22, 2016

Recent Articles

Track These 5 Inbound Marketing Metrics to See Better Results
October 31, 2022 • 7 min read
Measuring the Invisible: How To Track Your 'Trust Index' [+ Template]
September 7, 2022 • 8 min read
Can HubSpot Help My Retail Business Grow?
July 31, 2022 • 4 min read
Get More Out of HubSpot Reporting With a Third-party Tool
July 9, 2022 • 5 min read
HubSpot Pricing: Your Guide to Everything HubSpot Costs for 2022
April 29, 2022 • 13 min read
4 Keys To An Effective HubSpot Strategy in 2022
April 22, 2022 • 6 min read
Using They Ask, You Answer in Customer Service
April 1, 2022 • 5 min read
Is The HubSpot Free CRM Actually Free?
February 18, 2022 • 6 min read
Ultimate List of HubSpot Pros and Cons
January 8, 2022 • 20 min read
How To Optimize Your Marketing Automation Workflows With HubSpot (Tips)
November 12, 2021 • 11 min read
Top 13 Inbound Marketing & HubSpot Solutions Partner Program Agencies for 2022
October 29, 2021 • 8 min read
HubSpot Sales Hub: 18 Things Every Sales Rep Should Know How to Do (+ Videos)
October 28, 2021 • 5 min read
INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned
October 25, 2021 • 7 min read
Need a HubSpot Admin? Here’s How to Find and Hire the Right Candidate
October 22, 2021 • 5 min read
How to Get Sales Reps to Use the HubSpot CRM
October 18, 2021 • 4 min read
HubSpot and Data Privacy: How to Collect Contacts the Right Way
October 4, 2021 • 4 min read
INBOUND is Fast Approaching, Google Leads are Syncing, and Workflow Actions are Placeholding [Hubcast 275]
September 23, 2021 • 4 min read
How to Know When You’ve Outgrown HubSpot Sales Hub Starter
September 23, 2021 • 4 min read
How to Get the Most Out of Your 2-Week HubSpot Free Trial
September 13, 2021 • 5 min read
CMS Hub Starter, business unit add-on, and Stephanie does email validation on a giant database [Hubcast ep. 274]
August 27, 2021 • 3 min read
How much HubSpot do I need?
August 17, 2021 • 4 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
HubSpot CRM review (updated for 2022)
July 27, 2021 • 8 min read
5 HubSpot Sales Hub Tips for Assignment Selling
July 23, 2021 • 7 min read
Custom email nurture reporting, a map hack, and are pop-up forms a thing of the past? [Hubcast 273]
July 22, 2021 • 3 min read