Hubcast 152: #INBOUND17 Travels, Massive Updates, & Things We Love

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#Inbound17 Event

Tiffany Haddish

INBOUND is excited announce that Tiffany Haddish will be opening INBOUND Rocks this year.

Hubcast Fireside Chat/Hubcast Rcording

Location: Aloft Hotel
Details: Tuesday at 9:00 PM

HubSpot Strategy

Content Clusters aka Pillar Content

Topics over keywords.

https://blog.hubspot.com/marketing/content-marketing-strategy

Articles to check out:

https://research.hubspot.com/reports/topic-clusters-seo
https://knowledge.hubspot.com/articles/kcs_article/content-strategy/what-are-pillar-pages-topic-clusters-and-subtopics

Great Webinar:

https://academy.hubspot.com/watch/inbound-learning-broadcast

GOTO Guy:

Justin Champion - JustinRChampion

HubSpot Updates

[HubSpot Connect] - PowToon Integration

What’s this integration partner do?

Powtoon is marketing software that lets you create animated videos and presentations. Their DIY video creation tools combine animation, live video, moving graphics, music, voiceover, photos, and text to create professional marketing and training videos.

How does PowToon integrate with HubSpot?

Once connected, you’ll be able to port video created in PowToon directly into your file manager in HubSpot.

How might Marketing and Sales teams use this

PowToon eases the video creation process. Their unique visual format makes it easier for marketers to create a professional video that looks great and can be used effectively in social or email campaigns.

Learn More

[HubSpot Connect] - AdEspresso by Hootsuite

What’s this integration partner do?

AdEspresso - a HootSuite company - is a simple Facebook Ads Manager that helps you optimize your Facebook Ads Campaigns.

How does AdEspresso integrate with HubSpot?

With AdEspresso connected to HubSpot, you can create audiences for ad targeting via HubSpot lists and download and sync leads generated by lead ads into HubSpot.

HubSpot lists and download and sync leads generated by lead ads into HubSpot.

Lear More

[HubSpot Connect] - TwentyThree Integration

What’s this integration partner do?

TwentyThree is video marketing software that offers hosting, publishing, editing, and analytics. Their solution allows you to build custom video players, embed it anywhere and capture leads via video.

How does TwentyThree integrate with HubSpot?

When the integration is live you’ll be able to score leads, build lists, and trigger workflows based on video data from TwentyThree.

With their software, you can embed moving video thumbnails directly in email and nurture campaigns.

The integration syncs both ways, providing video engagement data on already identified leads that are cookied and tracked across your entire marketing funnel.

Learn More

[HubSpot Connect] - Datanyze Integration

What’s this integration partner do?

Datanyze is sales intelligence software that shows users information about prospects, and what software and tools people or businesses use.

For example, Datanyze can tell you if a person or business is a HubSpot user, the annual revenue of a company, how much funding they have taken, and more.

Their system is able to determine most software a business uses and can alerts users to changes in usage.

This helps sales know when to call a prospect and how to best start conversations.

Learn More

[HubSpot Connect] - VidMob Integration

What’s this integration partner do?VidMob is a platform for and

VidMob is a platform for and a network of video creators, animators, and graphics designers that business can use for their video needs.

How does VidMob integrate with HubSpot?

Once connected you can upload all video and creative work with one click from VidMob to HubSpot’s file manager for use in Social, Email, Pages and more.

Learn More

[HubSpot Connect] - Grow Integration

What’s this integration partner do?Grow is a reporting and BI software that helps businesses organize and make sense of disparate metrics and data sources.

Grow is a reporting and BI software that helps businesses organize and make sense of disparate metrics and data sources.

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[HubSpot Connect] - Animoto Integration

What’s this integration partner do?

Animoto is video creation and marketing software for businesses and creators. Their video builder makes it easy to create professional videos quickly that perform well on social, websites, and more.

How does Animoto integrate with HubSpot?

When live you can send your videos back into the HubSpot File Manager with one simple click and then post to social, add to a landing page, and more.

Learn More

Tweets of The Week

The stream of gif on #inbound17 is amazing right now. #SOExcited #howmanysleeps #moregifs pic.twitter.com/Nk6cfJwkkE

— Brittany Laeger (@bmiyo) September 20, 2017

Are you getting the most out of your time at #INBOUND17? Click here: https://t.co/G43YyIF0vy to find out! pic.twitter.com/PGvw6jFJDV
— IMPACT (@Impactbnd) September 18, 2017

Question Of The Week

What are we most excited about for at inbound 2017?