Digital Sales & Marketing
Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design
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Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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Hubcast 172: GDPR, INBOUND 2018 Speakers, & Slack Integration

Hubcast 172: GDPR, INBOUND 2018 Speakers, & Slack Integration Blog Feature

April 12th, 2018 min read

In this episode of the Hubcast, we talk GDPR and who is it is important for or not, possible HubSpot and HubSpot messages integration, and much more.

This episode is brought to you by YipYip.

#INBOUND18 UPDATES

We welcome to the INBOUND 2018 stage:

Ava DuVernay

Ava DuVernay, writer, producer, director, and distributor of independent film - most notably having directed Selma, 13th, and A Wrinkle in Time.

 

MO GAWDAT

Mo Gawdat, Chief Business Officer for X (previously Google X) and author of Solve For Happy.

 

 

CHIMAMANDA NGOZI ADICHIE

Chimamanda Ngozi Adichie, writer, MacArthur Genius Award recipient, and author of We Should All Be Feminists.


HubSpot Property of The Week

Days to Close

This is the number of days elapsed from when a contact was created until they closed as a customer. This is set automatically by HubSpot and can be used for segmentation and reporting.

Reporting, reporting, reporting!

HubSpot Wish List

Slack Integration with Messages (Chat)

From: Sean Henri

It's challenging to keep the Messages app open all the time in my browser. It would be amazing if I could be notified of new chats in Slack.

Even better would be the ability to hold the entire conversation right in Slack, with the option to switch over to the CRM.

Vote It Up

IMPACT Facebook Groups

Are you looking for a place to take your inbound learning to the next level? Then make sure, Hubcast listener, to check out our two private Facebook groups IMPACT ELITE & MASTERING HUBSPOT today!

We have fun, too!

Hubcast Show Sponsor

Integrated with Hubspot, Yip Yip is a TRUE Sales Enablement solution.

Reuse your existing content to Amplify reach while helping the sales team stay top-of-mind with their social networks, be seen as thought leaders and generate “Net New” leads for the entire sales team.

One push of a button can personalize your existing content for the entire sales team and help them capture leads and build relationships on their own personally branded blog pages on your existing website.

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HubSpot Strategy

Chat About GDPR!

What is GDPR?

What does it mean and to who?

So what if you are a HubSpot user?

GDPR Readiness at HubSpot

"Whether you’re B2B or B2C, big or small, you’ve probably heard about the EU’s new regulation, the General Data Protection Regulation (GDPR).

It’s a new set of laws aimed at enhancing the protection of EU citizens’ personal data and increasing the obligations of organizations to deal with that data in transparent and secure ways.

The GDPR applies not only to EU-based businesses but also to any business that controls or processes data of EU citizens. (Learn more about how that affects you, here.)

You should know that HubSpot's entire organization is hard at work ensuring that their own practices are GDPR-compliant but equally important to them is helping HubSpot partners and customers, understand what the GDPR means for your businesses and build compliant processes of their own.

A big piece of that is ensuring the HubSpot platform sets customers up for GDPR compliance.

In full transparency, while the existing product can be used in a way that helps to comply with the GDPR, doing so can be difficult and involve complex workarounds.

Between now and May 25th (and beyond), HubSpot is fully committed to enhancing the platform to enable easier compliance with the GDPR.

HubSpot created this helpful page to serve as your one-stop shop for GDPR-related product updates between now and May 25th. They'll update it as new features are added."

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HubSpot Updates

[HubSpot Connect] - Socedo Integration

With Socedo, the most engaged prospects are automatically synced with your HubSpot CRM.

Socedo has pre-built social templates, a keyword suggestions tool, and more than help you make connections with the right audiences on Twitter and generate leads.

You can also use the integration for lead scoring, list segmentation, and workflows and in HubSpot.

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[Now Live] View Two Metrics at the Same Time with the 'Combination' Report Visualization in Sources and Pages

"The new sources and pages reports in traffic analytics give you a more accurate picture of how your site visitors are interacting with your content and allows you to quickly drill into your data, generate reports, and add those reports to dashboards.

In the old sources report, you could overlay your conversion rate on top of your traffic data to see how your website traffic was contributing to your lead generation over time.

With today’s update, we’re not only adding that same functionality back to sources - we’re expanding on it. Metric combination is now more powerful in two ways:

  1. Providing new metrics for comparison in addition to conversion rate. Want to compare your site’s average session length or bounce rate to how many sessions your site’s generating? Now you can.
  2. For the first time, you can compare metrics within the page performance report. For example, you can now compare page views to bounce rate to determine how strong your site engagement is."

Learn More

Tweet of The Week

Monthly Newsletter

Once a month, you can get exclusive Hubcast listener content right in your inbox.

We are dedicated to pushing our HubSpot & inbound educations & conversations to the next level. If you are interested, just head over to the main Hubcast page sign up today to stay in the loop.

Our March one just went out! If you missed it - hit me up at cduffy@impactplus.com and I’ll send it to you.

Question Of The Week

Enquiring minds want to know.

Are you a HubSpot customer, HubSpot partner, or HubSpot employee? Hit us up on Twitter with the #HubWhoIAm hashtag.

Free 15-Minute Assessment

Do you want to make sure you are getting 100% out of your HubSpot & inbound efforts? Schedule your free 15-minute portal assessment with George B Thomas today. 


Until Next Time

Are you listening to the Hubcast with your favorite podcast app? Please leave us a rating or review on iTunes so other awesome HubSpotters can find our show.

Watching the Hubcast? Make sure you subscribe to our YouTube channel and to stay up to date even faster by hitting that bell.

Until next time this is Carina Duffy & George B Thomas saying to you, go out into the world and do some HAPPY HUBSPOTTING!

George-Carina-Email

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