Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: Everything You Need to Know About HubSpot Marketing Hub

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing HubSpot
Close
Everything You Need to Know About HubSpot Marketing Hub

Free Guide:

Everything You Need to Know About HubSpot Marketing Hub
Read the Guide
Everything You Need to Know About HubSpot Marketing Hub
Free HubSpot Marketing Guide
View Everything You Need to Know About HubSpot Marketing Hub
Everything You Need to Know About HubSpot Marketing Hub

Free Guide:

Master the ins and outs of the HubSpot Marketing Hub before you get started

In this free guide, you’ll learn:

  • How to know if HubSpot is right for you
  • How to set up your HubSpot portal
  • How to truly get the most our of your HubSpot investment

Hubcast 176: INBOUND Speakers Announced, & How HubSpot Got Its Groove Back

By Carina Duffy

Carina Duffy also recommends this free guide, Everything You Need to Know About HubSpot Marketing Hub.

Hubcast 176: INBOUND Speakers Announced, & How HubSpot Got Its Groove Back Blog Feature

This episode of the Hubcast is brought to you by our friends at IMPACT Live 2018.

#INBOUND18 Speakers are out! (They must have heard us last week.)

For the next few weeks, we’ll be talking about some of the titles that intrigue us the most. Here’s what caught our eye this week:

  1. Account Based Marketing: It's Not Just for Big Companies Anymore - Sharon Gillenwater
  2. As Far as AI Can See: Exploring the AI-Powered Future of Search - Purna Virji, Microsoft (2016 PPC Hero #1 most influential PPC Expert in the world)
  3. Assembly Required: Why Your Small Business Should Have An Event Strategy - Kenny Nguyen

    Free Guide: Everything You Need to Know About HubSpot Marketing Hub


Property of the Week: Sales Enablement Series

In our sales enablement series, we’ll be focusing on properties that will help your sales team sell better!

HubSpot Score

“The number that shows qualification of contacts to sales readiness. It can be set in HubSpot's Lead Scoring app.”

In order to use this property, you’ve got some work to do! You need to get lead scoring set up in HubSpot, but before you even do that, you need to get on the same page with your sales team about what your lead scoring criteria should be.

This is the ultimate sales enablement property because you have to do sales and marketing alignment to be able to even use it in the first place!

Great properties to use in tandem with HubSpot Score: Lifecycle Stage (advance lifecycle stage based on HubSpot score), Persona, Likelihood to Close.

HubSpot Wish List

Allow multiple HubSpot owners to be assigned to Contacts, Companies, and Deals

(This came from a client of ours.)

"Many (if not all) of our clients need the ability to attribute multiple owners to Contacts, Companies, and Deals in the CRM.

In our case, we have multiple people working on the same deal. Currently, all I can do is filter the deals by the HubSpot owner but I would love to be able to track the ROI of individual salesmen but I get incomplete data right now because they might have worked on part of a quote that was assign to someone else because we cant add multiple users."

This problem shows up when you set users so that they can only see their assigned contacts and unassigned contacts.

The current workarounds (not setting a user or just not working in a team) are... less than satisfactory. It would be great to hear when this change comes.

The other workaround is adding additional custom properties for different types of owners. This is limited at best.

This Episode’s Sponsor: IMPACT Live

This week’s Hubcast is brought to you by IMPACT Live. Will we see you there??

HubSpot Updates

[In Beta] Local Defaults available for personalization tokens in the Rich Text Editor

“Each personalization token within a rich text module can now have an individual local default.”

Learn More

All the praise hands for this one! You can edit the global defaults for all personalization tokens now in Email Content Settings.

[In Beta] A/B Test Web Pages

“Just like emails, CTAs, and landing pages, you can now run A/B tests on web pages so you can learn from your site traffic, and determine exactly what yields the best results.”

Learn More

How did this not exists before?? We don’t know why HubSpot never put this functionality in web pages like they had for landing pages, but we’re sure glad it’s here now!

[Heads Up] Important Updates to the HubSpot-Salesforce Connector

“On August 1, HubSpot users who integrate with Salesforce will get access to a faster, more secure, and more flexible version of the Salesforce connector.”

Learn More

TL;DR - you’re going to get an updated HubSpot Insights window in Salesforce with filtered views, more streamlined property syncing, and Salesforce users will need a HubSpot login to view any HubSpot data.

[Now Live] Upload Multiple Files at once to your Forms

“You can now upload multiple files at a time to one file upload field within a HubSpot Form.”

Learn More

[Now Live] a Roundup of All the Fresh New Features and Updates Now Available in Sales Hub

Check out all of the updates here. There are improvements to Messages (set Office Hours for live chat, display typical response times, toggle availability on and off, and get notified and response to a message in Slack).

The addition of Recommendations allows you to batch enroll contacts into Sequences and recommends updates to optimize them.

Last but certainly not least, HubSpot released the Quotes feature in the Sales Tool - allowing you to create and send customized quotes to contacts - and it even integrates with Stripe for payment!

And now for the one we’ve all been waiting for…

[Now Live] HubSpot Service Hub

“With the addition of Service Hub, HubSpot now offers a full front office solution. Customers will have one view of the customer across sales, marketing, and service and have everything they need to go from funnel to flywheel.”Learn More

The new tools within the Services Hub include: Conversations, Tickets, Knowledge Base, Customer Feedback and Service Hub Reporting.

This product launch shows HubSpot’s shift into the #CustomerLove space.

Their new “flywheel” diagram is centered around customers being the key to better marketing (watch the video here), replacing the traditional sales and marketing funnel.

Until Next Time

If you’re listening on iTunes - head on over and leave us a review!

Until next time. This is Carina Duffy & Marcus Sheridan saying to you, go out into the world and do some happy HubSpotting!

Everything You Need to Know About HubSpot Marketing Hub
Everything You Need to Know About HubSpot Marketing Hub

Free Guide:

Everything You Need to Know About HubSpot Marketing Hub

Master the ins and outs of the HubSpot Marketing Hub before you get started

In this free guide, you’ll learn:

  • How to know if HubSpot is right for you
  • How to set up your HubSpot portal
  • How to truly get the most our of your HubSpot investment

Topics:

HubSpot
IMPACT Live
Published on May 17, 2018

Recent Articles

Ultimate List of HubSpot Pros and Cons
January 8, 2022 • 20 min read
How To Optimize Your Marketing Automation Workflows With HubSpot (Tips)
November 12, 2021 • 11 min read
Top 13 Inbound Marketing & HubSpot Solutions Partner Program Agencies for 2022
October 29, 2021 • 8 min read
HubSpot Sales Hub: 18 Things Every Sales Rep Should Know How to Do (+ Videos)
October 28, 2021 • 5 min read
INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned
October 25, 2021 • 7 min read
Need a HubSpot Specialist? Here’s How to Find and Hire the Right Candidate
October 22, 2021 • 5 min read
How to Get Sales Reps to Use the HubSpot CRM
October 18, 2021 • 4 min read
HubSpot and Data Privacy: How to Collect Contacts the Right Way
October 4, 2021 • 4 min read
INBOUND is Fast Approaching, Google Leads are Syncing, and Workflow Actions are Placeholding [Hubcast 275]
September 23, 2021 • 4 min read
How to Know When You’ve Outgrown HubSpot Sales Hub Starter
September 23, 2021 • 4 min read
How to Get the Most Out of Your 2-Week HubSpot Free Trial
September 13, 2021 • 5 min read
CMS Hub Starter, business unit add-on, and Stephanie does email validation on a giant database [Hubcast ep. 274]
August 27, 2021 • 3 min read
How much HubSpot do I need?
August 17, 2021 • 4 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
HubSpot CRM review (updated for 2021)
July 27, 2021 • 8 min read
5 HubSpot Sales Hub Tips for Assignment Selling
July 23, 2021 • 7 min read
Custom email nurture reporting, a map hack, and are pop-up forms a thing of the past? [Hubcast 273]
July 22, 2021 • 3 min read
Get your sales team using your CRM platform in 5 easy steps
July 13, 2021 • 6 min read
HubSpot vs. ActiveCampaign: a head-to-head comparison
July 13, 2021 • 5 min read
Close rate reports, custom surveys, and Apple Mail ruining everything for email marketers [Hubcast 272]
June 24, 2021 • 3 min read
Is Your Inbound Marketing Working? Track These 4 Metrics to Evaluate Your Progress
June 15, 2021 • 5 min read
Operations Hub hot takes and college degrees [Hubcast 271]
May 27, 2021 • 2 min read
4 keys to an effective HubSpot strategy in 2021
May 7, 2021 • 6 min read
Think you’re paying too much for HubSpot? Here’s how to get your money’s worth
May 5, 2021 • 5 min read
I’m Hiring a Digital Marketer; Do They Need HubSpot Experience?
May 3, 2021 • 4 min read