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Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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“One of the 11 Marketing Books every CMO should read.” — Forbes

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Hubcast 187: All Things Email with HubSpot Academy's Courtney Sembler

Hubcast 187: All Things Email with HubSpot Academy's Courtney Sembler Blog Feature

Carina Duffy

HubSpot Trainer, Co-Host of the Hubcast, INBOUND Speaker, Certified HubSpot Trainer, Retains 10 HubSpot Certifications

August 2nd, 2018 min read

This episode of the Hubcast is brought to you by Needls.

Screen%20Shot%202016-11-30%20at%203.07.01%20PMWe’ve got a special guest co-host today to talk about all things email - HubSpot Academy’s Courtney Sembler.

Courtney is an inbound professor specializing in email marketing and contact management. Tune in to hear more about how Courtney got to where she is, and what she's been up to lately!

Property of the Week

Sends Since Last Engagement

“The number of marketing emails that have been sent since the last engagement (open or link click). Read more here.”

If you’re using the “Don’t send to contacts with low engagement” feature, HubSpot uses this property to determine low engagement:

“A contact will be categorized as unengaged if they meet one of the following criteria:

  • Have never opened a marketing email from you and has not opened the last 11 emails you've sent them.
  • Has previously opened a marketing email from you but has not opened the last 16 emails you've sent them.”

Use this property to monitor un-engagement, and create lists for re-engagement campaigns.

HubSpot Wishlist: Tools to Manage Email Frequency

“It would be great if HubSpot could create a tool that would allow us to manage email frequency more easily. If we send too many emails to people, they will unsubscribe.

Plus, people want to feel in control of their relationship with us. Maybe they wouldn't unsubscribe if they could limit emails to once a week/month.

If we could manage email frequency more easily, we could also do more automated emails without the fear of overloading the same people.”

Vote it Up!

This is an interesting one...

(HubSpot’s suggested solution was to add criteria to a smart list that the email send date is before last week.)

This Episode’s Sponsor: Needls.

Needls. determines the perfect target audience for your Facebook and Instagram ads by monitoring social media conversations in real time.

Simply put - Needls. makes it easy for businesses to create, target, and optimize Facebook and Instagram ads.

It's the most effective way to do it if you don’t have the marketing knowledge required to excel at it - and even if you do have the knowledge, we beat out the vast majority of performance marketers on Facebook with respect to all the key metrics Facebook tracks - conversions, CTR, CPC, CPM, etc.

At only $100/m plus your ads budget, Needls. makes their service attainable for any small business owner looking to grow their business.

See It for Yourself!

Strategy Section: State of Email 2018

How has email changed in recent years? How can companies adjust to how users interact with emails in 2018?

Read: Courtney’s email marketing in 2018 post

Do you see a difference between B2B vs B2C email marketing?

HubSpot Updates

[Now Live] New Email Marketing Certification

A few highlights from the new cert:

  1. Structure
  2. Strategy
  3. Exam

Get the Cert

[New Product] Marketing Hub Starter

Courtney shares her thoughts on what the new Marketing Hub Starter means for both HubSpot Users and for HubSpot as a brand.

Until Next Time

If you’re listening on iTunes - head on over and leave us a review! We love hearing your feedback, so feel free to leave some in the comments, or shoot me an email at cduffy[AT]impactbnd.com!

Until next time, this is Carina Duffy & Courtney Sembler saying to you, go out into the world and do some happy HubSpotting!

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