Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

Learn more and registerLearn more and register

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

Hubcast 187: All Things Email with HubSpot Academy's Courtney Sembler

Hubcast 187: All Things Email with HubSpot Academy's Courtney Sembler Blog Feature

Carina Duffy

HubSpot Trainer, Co-Host of the Hubcast, INBOUND Speaker, Certified HubSpot Trainer, Retains 10 HubSpot Certifications

August 2nd, 2018 min read

This episode of the Hubcast is brought to you by Needls.

Screen%20Shot%202016-11-30%20at%203.07.01%20PMWe’ve got a special guest co-host today to talk about all things email - HubSpot Academy’s Courtney Sembler.

Courtney is an inbound professor specializing in email marketing and contact management. Tune in to hear more about how Courtney got to where she is, and what she's been up to lately!

Property of the Week

Sends Since Last Engagement

“The number of marketing emails that have been sent since the last engagement (open or link click). Read more here.”

If you’re using the “Don’t send to contacts with low engagement” feature, HubSpot uses this property to determine low engagement:

“A contact will be categorized as unengaged if they meet one of the following criteria:

  • Have never opened a marketing email from you and has not opened the last 11 emails you've sent them.
  • Has previously opened a marketing email from you but has not opened the last 16 emails you've sent them.”

Use this property to monitor un-engagement, and create lists for re-engagement campaigns.

HubSpot Wishlist: Tools to Manage Email Frequency

“It would be great if HubSpot could create a tool that would allow us to manage email frequency more easily. If we send too many emails to people, they will unsubscribe.

Plus, people want to feel in control of their relationship with us. Maybe they wouldn't unsubscribe if they could limit emails to once a week/month.

If we could manage email frequency more easily, we could also do more automated emails without the fear of overloading the same people.”

Vote it Up!

This is an interesting one...

(HubSpot’s suggested solution was to add criteria to a smart list that the email send date is before last week.)

This Episode’s Sponsor: Needls.

Needls. determines the perfect target audience for your Facebook and Instagram ads by monitoring social media conversations in real time.

Simply put - Needls. makes it easy for businesses to create, target, and optimize Facebook and Instagram ads.

It's the most effective way to do it if you don’t have the marketing knowledge required to excel at it - and even if you do have the knowledge, we beat out the vast majority of performance marketers on Facebook with respect to all the key metrics Facebook tracks - conversions, CTR, CPC, CPM, etc.

At only $100/m plus your ads budget, Needls. makes their service attainable for any small business owner looking to grow their business.

See It for Yourself!

Strategy Section: State of Email 2018

How has email changed in recent years? How can companies adjust to how users interact with emails in 2018?

Read: Courtney’s email marketing in 2018 post

Do you see a difference between B2B vs B2C email marketing?

HubSpot Updates

[Now Live] New Email Marketing Certification

A few highlights from the new cert:

  1. Structure
  2. Strategy
  3. Exam

Get the Cert

[New Product] Marketing Hub Starter

Courtney shares her thoughts on what the new Marketing Hub Starter means for both HubSpot Users and for HubSpot as a brand.

Until Next Time

If you’re listening on iTunes - head on over and leave us a review! We love hearing your feedback, so feel free to leave some in the comments, or shoot me an email at cduffy[AT]!

Until next time, this is Carina Duffy & Courtney Sembler saying to you, go out into the world and do some happy HubSpotting!

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free Take a peek
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to Click Here.

IMPACT+ Sign Up - Background - Mobile - 2x
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out