Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Register Here
Close

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.
Register Here
The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Hubcast 188: Vidyard at INBOUND, IP Properties, & Self-Selection Marketing

By Carina Duffy

Hubcast 188: Vidyard at INBOUND, IP Properties, & Self-Selection Marketing

This episode of the Hubcast is brought to you by Qwilr.

Holy moly, are we excited about #INBOUND18!

We're now allowed to officially announce that Tyler Lessard (VP of Marketing at Vidyard) will be joining us for our live recording in the Podcast Lounge!

It will be Thursday morning at 10:30AM, so, make sure you sign up when registering for your sessions!

And get ready! It's going to be huuuuge! (Trust us!)

 Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Property of the Week

IP Country, IP State/Region and IP City

IP Country: “The country reported by the contact's IP address when they fill out a form. This is automatically set by HubSpot and can be used for segmentation and reporting.”

IP State/Region: “The state or region reported by a contact's IP address.”

IP City: “The city reported by a contact's IP address.”

Note: these properties are all automatically set by HubSpot and are not editable.

A couple ways you can use these properties:

  1. Breaking out your reports based on country and/or state and/or city even (without having to ask it on a form)
  2. Lead qualification/scoring: if you only work with people in certain countries, cities, and states you can set up negative lead scoring for anyone outside of that area
  3. Contact filters for prospecting: if you’re prospecting in a certain area, this is a no brainer! Set up filters for your state and/or city in the contacts tool.

What’s on Marcus’ Mind

Self Selection and Self Configuration. 

Here's the River Pools example we mentioned on the show.

HubSpot Wishlist: Add deal properties to email personalization

“In emails, you can add fields from Contacts and Companies, but not from Deals yet. Adding deal information is critical to setting up internal notifications.” - Khughes (Product Team)

This has been in planning for a while now, and it’s actually come out for some people in Beta, but not everyone.

It’s a little ridiculous that we don’t have this functionality yet with the Sales tools.

This Episode’s Sponsor: Qwilr

I sat down with Mark Tanner, one of Qwilr’s co-founders, to talk to him about how and why Qwilr started, and why PDF proposals should be a thing of the past.

You can watch that full interview here:

 

 

See It for Yourself

HubSpot Updates

[Now Live] Tickets Required Fields

“Now live is the ability to customize the info your team collects when a ticket moves from stage to stage.

Plus, you can require certain properties to be completed in order for a ticket to move to a specific stage.” -- Just like required fields for deals and deal stages!

Learn More

[Now Live] Send In-App Notifications Through Workflows

“A new workflow's action that lets you send HubSpot notifications to users through the in-app notification center and mobile push.”

Learn More

And if you didn’t know this already, you already have the ability to send internal SMS notifications to individuals in workflows.

And if you were wondering what Marcus was distracting me with during the show... here you go!

Marcus Sheridan Being Ridiculous

Until Next Time

Have you gotten your invite for our HubSpot User Slack? Click here to join.

If you’re listening on iTunes - head on over and leave us a review! We love hearing your feedback, so feel free to leave some in the comments, or shoot me an email at cduffy[AT]impactplus.com!

Until next time. This is Carina Duffy & Marcus Sheridan saying to you, go out into the world and do some happy HubSpotting!

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Topics:

HubSpot
Vidyard
Published on August 9, 2018

Recent Articles

Track These 5 Inbound Marketing Metrics to See Better Results
October 31, 2022 • 7 min read
Measuring the Invisible: How To Track Your 'Trust Index' [+ Template]
September 7, 2022 • 8 min read
Can HubSpot Help My Retail Business Grow?
July 31, 2022 • 4 min read
Get More Out of HubSpot Reporting With a Third-party Tool
July 9, 2022 • 5 min read
HubSpot Pricing: Your Guide to Everything HubSpot Costs for 2022
April 29, 2022 • 13 min read
4 Keys To An Effective HubSpot Strategy in 2022
April 22, 2022 • 6 min read
Using They Ask, You Answer in Customer Service
April 1, 2022 • 5 min read
Is The HubSpot Free CRM Actually Free?
February 18, 2022 • 6 min read
Ultimate List of HubSpot Pros and Cons
January 8, 2022 • 20 min read
How To Optimize Your Marketing Automation Workflows With HubSpot (Tips)
November 12, 2021 • 11 min read
Top 13 Inbound Marketing & HubSpot Solutions Partner Program Agencies for 2022
October 29, 2021 • 8 min read
HubSpot Sales Hub: 18 Things Every Sales Rep Should Know How to Do (+ Videos)
October 28, 2021 • 5 min read
INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned
October 25, 2021 • 7 min read
Need a HubSpot Admin? Here’s How to Find and Hire the Right Candidate
October 22, 2021 • 5 min read
How to Get Sales Reps to Use the HubSpot CRM
October 18, 2021 • 4 min read
HubSpot and Data Privacy: How to Collect Contacts the Right Way
October 4, 2021 • 4 min read
INBOUND is Fast Approaching, Google Leads are Syncing, and Workflow Actions are Placeholding [Hubcast 275]
September 23, 2021 • 4 min read
How to Know When You’ve Outgrown HubSpot Sales Hub Starter
September 23, 2021 • 4 min read
How to Get the Most Out of Your 2-Week HubSpot Free Trial
September 13, 2021 • 5 min read
CMS Hub Starter, business unit add-on, and Stephanie does email validation on a giant database [Hubcast ep. 274]
August 27, 2021 • 3 min read
How much HubSpot do I need?
August 17, 2021 • 4 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
HubSpot CRM review (updated for 2022)
July 27, 2021 • 8 min read
5 HubSpot Sales Hub Tips for Assignment Selling
July 23, 2021 • 7 min read
Custom email nurture reporting, a map hack, and are pop-up forms a thing of the past? [Hubcast 273]
July 22, 2021 • 3 min read