Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Register Here
Close

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.
Register Here
The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Hubcast 27: Best Way to Rank for Competitive Short Tail Keywords

By George B Thomas

Hubcast 27: Best Way to Rank for Competitive Short Tail Keywords

Welcome back to The Hubcast folks, a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas.

 Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Show Notes:

HubSpot Strategy

In this weeks Hubcast strategy section we answer the question: What is the best way to rank for competitive, short tail keywords?

SEO

We talk about where to start, what tools you can leverage and so much more. One of the fun things we talk about is an out-of-the-box idea from Todd Mintz.

So, let’s say the term in question is “Green Widgets”:

  1. Take the term and drop it into the WordStream Keyword Tool (or Google’s AdWords Tool) and pull out the top 50/100/500 results.
  2. Copy and paste these results into Notepad.
  3. Do a global delete of all the “spaces between words.”
  4. Drop all the “words” into your domain registrar’s “bulk search” tool and search the availability of .com, .net and .org domains for each term.
  5. The lower the available inventory, the more competitive the keyword niche.

Tools you might want to use:

  • SEOMoz Total unique linking domains
  • SEMRush Value from the SEO Book Toolbar
  • SEO for Firefox

Variables you can look at:

  1. Content volume ( do they have 10 pages or 10 million? )
  2. User data ( Alexa, others ) and social graph metrics ( are they actively participating in social media? )
  3. Anchor text and title tags ( what are they targeting with these? )
  4. Domain name keywords ( do they have an exact match? )

HubSpot Tips & Tricks

 HubSpot Photo Gallery

This weeks tip / trick is all about images. I talk you through the three main gallery options and the settings that go with them.

Screen Shot 2015-01-27 at 4.45.38 PM

 Watch the tutorial now

What are some other gallery options?

HubSpot Wishlist

He is talking about the campaign wizard. You can only tell it to create new assets, not link up previously created ones. What that means is you have to skip past the rest of the wizard and then go to each page manually to add it to your campaign dashboard. This is rather time consuming when an additional step after create new, could be select from a list of existing pages, posts ... What say you Hubcast community?

HubSpot Updates

Honoring Property Label Across Apps Personalization_showing_label_in_Email Contact properties are used in various places across HubSpot - on the contact records, as personalization tokens in email and content, and when importing and exporting lists. In an effort to keep the behavior of all these places the same, we will now show the property label (as opposed to value or name) in email, content, import and export. What has changed? Previously, property names (not labels) showed as personalization tokens across content and in export. Now HubSpot will show property labels instead. Why the change? Property labels are what you are most familiar with, because values are used mostly in the API and through integrations (e.g. Salesforce). Values can be cryptic (e.g. persona_1 etc.) and there is an opportunity to make them clearer. Persona_Label_vs_Value The software will now be consistent in showing labels over values where possible. This includes personalization tokens in email & smart content, exporting lists, and importing lists (note that list import supports both label and value to reduce confusion.) HubSpot has a new help documentation for more information. New Monthly Social Reports email. You can now opt-in to receive a monthly Social Reports email in Social Inbox. While Social Reports are great for digging into the data, this new monthly email helps aggregate all of the information from that month in Social Reports in an easy-to-read and easy-to-forward format for social media managers, their managers and anyone else in the company who wants the data without digging in Reports. You can opt-in to receive this email by going to your Social Inbox App and clicking on the new left-hand nav item, “Email Notifications”: Social_Publishing___HubSpot Here, you can choose to opt-in to the new monthly reporting email, as well as manage all of your other social notification email settings: Social_Settings___HubSpot-2 One thing you might want to make a note of: The administrator on your HubSpot account can choose which accounts can be seen by only them or by the whole team. By opting in to this email, you will get a report for all accounts that you have access to, so if there's an account that isn't shared with you, those numbers will not be included.

Cool HubSpot & Inbound  Tweets

 

Ask The Hubcast

Stephen asks: What, in your opinion, is the best component of the HubSpot software?

Where else can you find the Hubcast Podcast?

Hubcast iTunes

Stitcher Hubcast Podcast

Soundcloud

MarketingPodcasts_Launch

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Topics:

HubSpot
Published on January 28, 2015

Recent Articles

HubSpot Pricing: Your Guide to Everything HubSpot Costs for 2023
November 20, 2022 • 13 min read
Track These 5 Inbound Marketing Metrics to See Better Results
October 31, 2022 • 7 min read
Measuring the Invisible: How To Track Your 'Trust Index' [+ Template]
September 7, 2022 • 8 min read
Can HubSpot Help My Retail Business Grow?
July 31, 2022 • 4 min read
Get More Out of HubSpot Reporting With a Third-party Tool
July 9, 2022 • 5 min read
4 Keys To An Effective HubSpot Strategy in 2022
April 22, 2022 • 6 min read
Using They Ask, You Answer in Customer Service
April 1, 2022 • 5 min read
Is The HubSpot Free CRM Actually Free?
February 18, 2022 • 6 min read
Ultimate List of HubSpot Pros and Cons
January 8, 2022 • 20 min read
How To Optimize Your Marketing Automation Workflows With HubSpot (Tips)
November 12, 2021 • 11 min read
Top 13 Inbound Marketing & HubSpot Solutions Partner Program Agencies for 2022
October 29, 2021 • 8 min read
HubSpot Sales Hub: 18 Things Every Sales Rep Should Know How to Do (+ Videos)
October 28, 2021 • 5 min read
INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned
October 25, 2021 • 7 min read
Need a HubSpot Admin? Here’s How to Find and Hire the Right Candidate
October 22, 2021 • 5 min read
How to Get Sales Reps to Use the HubSpot CRM
October 18, 2021 • 4 min read
HubSpot and Data Privacy: How to Collect Contacts the Right Way
October 4, 2021 • 4 min read
INBOUND is Fast Approaching, Google Leads are Syncing, and Workflow Actions are Placeholding [Hubcast 275]
September 23, 2021 • 4 min read
How to Know When You’ve Outgrown HubSpot Sales Hub Starter
September 23, 2021 • 4 min read
How to Get the Most Out of Your 2-Week HubSpot Free Trial
September 13, 2021 • 5 min read
CMS Hub Starter, business unit add-on, and Stephanie does email validation on a giant database [Hubcast ep. 274]
August 27, 2021 • 3 min read
How much HubSpot do I need?
August 17, 2021 • 4 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
HubSpot CRM review (updated for 2022)
July 27, 2021 • 8 min read
5 HubSpot Sales Hub Tips for Assignment Selling
July 23, 2021 • 7 min read
Custom email nurture reporting, a map hack, and are pop-up forms a thing of the past? [Hubcast 273]
July 22, 2021 • 3 min read