Hubcast 35: Sales Funnel Video Strategy for B2B & B2C Companies

Welcome back to The Hubcast folks, a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas.

Show Notes:

Inbound 2015

Great email from one of the Hubcast listeners.

Marcus and George!

Upon listening to the most recent episodes of THE HUBCAST today on the aeroplane, I have moved Landscape Leadership's Inbound 2015 hotel reservations from the Hyatt toooooooo THE OMNI PARKER HOUSE.

Cannot wait for them fireside chats, friends!

Paige Worthy

Omni Parker House - Hubcast Fireside Chat

As one of Boston’s historic cornerstones, Omni Parker House displays a character as storied and unique as the town itself. With classic style, modern amenities and personalized service, we offer one of the finest experiences in the country for leisure and business travelers alike. The Sales Lion team hopes that all #hubcasters that are planning to attend Inbound15 will join us at this hotel. You can make your reservations here.

HubSpot Strategy

In this weeks strategy section we talk about the length, value and abilities of video marketing. We bust the video time myth and talk about real world examples of how people communicate longer than 6 seconds or two minutes.

We share our thoughts on the length and strategy of your videos dependent upon where they are being used in your marketing & sales funnel.

HubSpot Wishlist

SideKick add contact details functionality expanded

You can add more company information but you can not add personal contact information after the contact has been added to your HubSpot CRM. It would make life a ton easier if you could add it right in your SideKick panel in gmail and skip the step of going to your CRM.

HubSpot Updates

[Coming soon] Sunsetting “Default” Setting from Properties Screen

As you may have heard, HubSpot is working on a redesigned properties screen that is currently in beta:

The new screen includes much needed functionality to sort properties, search for them, show you an author name, and some updates to the actual property creation and editing. As part of this release, HubSpot conducted many user tests with customers that showed them there is a feature in the old screen that has been misunderstood and could often lead to mistakes. That is the capability to set a property value as a default, which would set that option for any contacts who don’t have any values known for the property.

As a result of this confusion and additional complexity it brings, HubSpot is removing the option to set a default property from the interface.

If you have a use case that requires you to stamp all contacts who don’t have a value for a specific property, please feel free to use HubSpot's Workflows App.

HubSpot Tips & Tricks

As I was surfing through ideas.hubspot.com looking for potential wishlist items, I realized that many of the wishlist items are features that already exist. As a matter of fact there were well over 100 items that already are in the HubSpot software. So that got me thinking… I need to teach some of these easily hidden/forgotten aka unknown HubSpot features.

• How to customize “new contact” popup with properties you want
• How to write copy distraction free in any HubSpot content tool
• How to link to PDF from thank you pages and emails

Cool HubSpot & Inbound  Tweets

Just launched new @EntomoSaaS website https://t.co/7HpACiTCx8 Thx 4 help / inspiration @TheSalesLion @GeorgeBThomas pic.twitter.com/RclHT9Et4u

— gregg makuch (@gregg_makuch) March 24, 2015

"Feel the inbound marketing force you must" @HubSpot #weloveourcustomers #inbound15 pic.twitter.com/hIpBMQNKoJ — Abby Panozzo (@AbbyPanozzo) March 11, 2015

Ask The Hubcast

Sam Asks: What comes first the articles or the e-Books? Trying to produce this lead generating content you speak of. #hardtodo

WOW Event 2015 - Richmond Virginia June 3^rd

The biggest issue in the inbound and content marketing space is that of getting buy-in from an entire organization. Most often, the marketing department has a vision that management, sales, and other departments simply don’t see nor understand. And when it comes to marketing companies having successful inbound/content retainer clients, the problem is only compounded.

For over 4 years, we at The Sales Lion have been giving Content Marketing Workshops literally around the globe. During this time, we’ve experienced exceptional success, and now we want other marketing agencies, consultants, and even CMOs to understand how to give a world-class workshop to their clients so as to get the buy-in, vision, and results everyone is seeking. Specifically, the WOW event will help you if … Check out the WOWEvent page for more details.

Where else can you find the Hubcast Podcast?