Free Assessment: How does your inbound marketing measure up?

Get Started

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started

Free Assessment:

Hubcast 36: Tracking Website Visitors, Leads & Customers for your Inbound Strategy

By George B Thomas

Hubcast 36: Tracking Website Visitors, Leads & Customers for your Inbound Strategy

Welcome back to The Hubcast folks, a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas.

Show Notes:

Inbound 2015


Great email from one of the Hubcast listeners.

Hey Marcus,

Weird question... I was wondering if you could use your magical powers of mega-connectedness to help a sister out? Do you know any ladies who are coming to inbound that might be up for splitting a room with me? All the people I know going to inbound are dudes... If you know any cool chicks, can you send them my way?

Bootstrapping & Y-chromosome-less

Omni Parker House - Hubcast Fireside Chat

The Sales Lion team hopes that all #hubcasters that are planning to attend Inbound15 will join us at this hotel. As one of Boston’s historic cornerstones, Omni Parker House displays a character as storied and unique as the town itself. With classic style, modern amenities and personalized service, we offer one of the finest experiences in the country for leisure and business travelers alike. You can make your reservations here.


HubSpot Strategy

In this week's strategy section we ask the question, are you measuring everything?


Do you know where your visitors are coming from? Who your customers are?

Can you measure social vs. organic vs. email vs. direct traffic?

Do you wish you could track more of your direct traffic? Let us know, we want to know if this is important to you.

Tool Mentioned: Lead Lander

HubSpot Wishlist

Trackable eBooks / Presentations

As a marketer it would be very valuable if we knew a lead read our eBook. In the HubSpot CR the Sales Accelerator has a tracking ability for  “Decks/Proposals”.


It would be way cool if the eBooks were created as decks or pdf’s and then a HubSpot tool could track and record pages seen, time on page, interaction with clickable items on pages and so on.

HubSpot Updates

New filter option "is equal to" available for date properties in list segmentation

As of today, you can now choose "is equal to" for date properties when creating a list.

Before this change, when working date properties in list segmentation, you only had the option to choose "is between" if you wanted to segment your contacts off of a specific date on a date property. HubSpot found this was tough to explain, and so now has added "is equal to" as an option in list segmentation for clarity.

Please note: "Is between" is still an option you can use for date properties if you wish.

To check out the new filtering option, go to your Lists and create a new one.


HubSpot Tips & Tricks

This week is is grab bag style tutorials. In other words, take your pick, as we are all over the place. :-)

Grab Bag

Hover over video to see YouTube Cards example.



Cool HubSpot & Inbound  Tweets

Ask The Hubcast

Bonny Asks: What Browser Extensions or Add-Ons Do You Use? I am looking for some great tools to help my content marketing efforts.

WOW Event 2015 - Richmond Virginia June 3rd

The biggest issue in the inbound and content marketing space is that of getting buy-in from an entire organization. Most often, the marketing department has a vision that management, sales, and other departments simply don’t see nor understand. And when it comes to marketing companies having successful inbound/content retainer clients, the problem is only compounded.

For over 4 years, we at The Sales Lion have been giving Content Marketing Workshops literally around the globe. During this time, we’ve experienced exceptional success, and now we want other marketing agencies, consultants, and even CMOs to understand how to give a world-class workshop to their clients so as to get the buy-in, vision, and results everyone is seeking. Specifically, the WOW event will help you if … Check out the WOWEvent page for more details.

People We Mention:

Ryan Handley on Twitter

Chris Brogan on Twitter

Jon Loomer on Twitter

Jay Baer on Twitter

Ian Altman on Twitter

Where else can you find the Hubcast Podcast?

Hubcast iTunes

Stitcher Hubcast Podcast


Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.


Published on April 2, 2015

Recent Articles

HubSpot Pricing: Your Guide to Everything HubSpot Costs for 2023
January 9, 2023 • 13 min read
Track These 5 Inbound Marketing Metrics to See Better Results
October 31, 2022 • 7 min read
Measuring the Invisible: How To Track Your 'Trust Index' [+ Template]
September 7, 2022 • 8 min read
Can HubSpot Help My Retail Business Grow?
July 31, 2022 • 4 min read
Get More Out of HubSpot Reporting With a Third-party Tool
July 9, 2022 • 5 min read
4 Keys To An Effective HubSpot Strategy in 2022
April 22, 2022 • 6 min read
Using They Ask, You Answer in Customer Service
April 1, 2022 • 5 min read
Is The HubSpot Free CRM Actually Free?
February 18, 2022 • 6 min read
Ultimate List of HubSpot Pros and Cons
January 8, 2022 • 20 min read
How To Optimize Your Marketing Automation Workflows With HubSpot (Tips)
November 12, 2021 • 11 min read
Top 13 Inbound Marketing & HubSpot Solutions Partner Program Agencies for 2022
October 29, 2021 • 8 min read
HubSpot Sales Hub: 18 Things Every Sales Rep Should Know How to Do (+ Videos)
October 28, 2021 • 5 min read
INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned
October 25, 2021 • 7 min read
Need a HubSpot Admin? Here’s How to Find and Hire the Right Candidate
October 22, 2021 • 5 min read
How to Get Sales Reps to Use the HubSpot CRM
October 18, 2021 • 4 min read
HubSpot and Data Privacy: How to Collect Contacts the Right Way
October 4, 2021 • 4 min read
INBOUND is Fast Approaching, Google Leads are Syncing, and Workflow Actions are Placeholding [Hubcast 275]
September 23, 2021 • 4 min read
How to Know When You’ve Outgrown HubSpot Sales Hub Starter
September 23, 2021 • 4 min read
How to Get the Most Out of Your 2-Week HubSpot Free Trial
September 13, 2021 • 5 min read
CMS Hub Starter, business unit add-on, and Stephanie does email validation on a giant database [Hubcast ep. 274]
August 27, 2021 • 3 min read
How much HubSpot do I need?
August 17, 2021 • 4 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
HubSpot CRM review (updated for 2023)
July 27, 2021 • 8 min read
5 HubSpot Sales Hub Tips for Assignment Selling
July 23, 2021 • 7 min read
Custom email nurture reporting, a map hack, and are pop-up forms a thing of the past? [Hubcast 273]
July 22, 2021 • 3 min read