Hubcast 36: Tracking Website Visitors, Leads & Customers for your Inbound Strategy

Welcome back to The Hubcast folks, a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas.

Show Notes:

Inbound 2015

Great email from one of the Hubcast listeners.

Hey Marcus,

Weird question... I was wondering if you could use your magical powers of mega-connectedness to help a sister out? Do you know any ladies who are coming to inbound that might be up for splitting a room with me? All the people I know going to inbound are dudes... If you know any cool chicks, can you send them my way?

Signed,
Bootstrapping & Y-chromosome-less

Omni Parker House - Hubcast Fireside Chat

The Sales Lion team hopes that all #hubcasters that are planning to attend Inbound15 will join us at this hotel. As one of Boston’s historic cornerstones, Omni Parker House displays a character as storied and unique as the town itself. With classic style, modern amenities and personalized service, we offer one of the finest experiences in the country for leisure and business travelers alike. You can make your reservations here.

HubSpot Strategy

In this week's strategy section we ask the question, are you measuring everything?

Do you know where your visitors are coming from? Who your customers are?

Can you measure social vs. organic vs. email vs. direct traffic?

Do you wish you could track more of your direct traffic? Let us know, we want to know if this is important to you.

Tool Mentioned: Lead Lander

HubSpot Wishlist

Trackable eBooks / Presentations

As a marketer it would be very valuable if we knew a lead read our eBook. In the HubSpot CR the Sales Accelerator has a tracking ability for  “Decks/Proposals”.

It would be way cool if the eBooks were created as decks or pdf’s and then a HubSpot tool could track and record pages seen, time on page, interaction with clickable items on pages and so on.

HubSpot Updates

New filter option "is equal to" available for date properties in list segmentation

As of today, you can now choose "is equal to" for date properties when creating a list.

Before this change, when working date properties in list segmentation, you only had the option to choose "is between" if you wanted to segment your contacts off of a specific date on a date property. HubSpot found this was tough to explain, and so now has added "is equal to" as an option in list segmentation for clarity.

Please note: "Is between" is still an option you can use for date properties if you wish.

To check out the new filtering option, go to your Lists and create a new one.

HubSpot Tips & Tricks

This week is is grab bag style tutorials. In other words, take your pick, as we are all over the place. :-)

• Set user permissions for your sales team in the HubSpot CRM
• How to easily drag & Drop lists in to list folders in the HubSpot COS
• YouTube Cards Why to & How to use them

Hover over video to see YouTube Cards example.

Cool HubSpot & Inbound  Tweets

How Much Traffic Will You Lose From The Upcoming Mobile SEO-Pocalypse? #HubSpotting https://t.co/hQbJxg7xcB

— Mark Kilens (@MarkKilens) March 29, 2015

You know that when your phone autocorrects TO HubL that you've gotten a certain level of mastery on the @HubSpot #COS. #inbound #hubspotting — Remington Begg (@RemingtonBegg) March 28, 2015

Ask The Hubcast

Bonny Asks: What Browser Extensions or Add-Ons Do You Use? I am looking for some great tools to help my content marketing efforts.

WOW Event 2015 - Richmond Virginia June 3^rd

The biggest issue in the inbound and content marketing space is that of getting buy-in from an entire organization. Most often, the marketing department has a vision that management, sales, and other departments simply don’t see nor understand. And when it comes to marketing companies having successful inbound/content retainer clients, the problem is only compounded.

For over 4 years, we at The Sales Lion have been giving Content Marketing Workshops literally around the globe. During this time, we’ve experienced exceptional success, and now we want other marketing agencies, consultants, and even CMOs to understand how to give a world-class workshop to their clients so as to get the buy-in, vision, and results everyone is seeking. Specifically, the WOW event will help you if … Check out the WOWEvent page for more details.

People We Mention:

Ryan Handley on Twitter
www.ryanhanley.com

Chris Brogan on Twitter
www.chrisbrogan.com

Jon Loomer on Twitter
www.jonloomer.com

Jay Baer on Twitter
www.jaybaer.com

Ian Altman on Twitter
www.growmyrevenue.com

Where else can you find the Hubcast Podcast?