Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
Navigation_8_2021_flywheel

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Optimization

Website Design & Optimization
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close

Hubcast 36: Tracking Website Visitors, Leads & Customers for your Inbound Strategy

Hubcast 36: Tracking Website Visitors, Leads & Customers for your Inbound Strategy Blog Feature

April 2nd, 2015 min read

Welcome back to The Hubcast folks, a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas.

Show Notes:

Inbound 2015

2015-Inbound-Registration

Great email from one of the Hubcast listeners.

Hey Marcus,

Weird question... I was wondering if you could use your magical powers of mega-connectedness to help a sister out? Do you know any ladies who are coming to inbound that might be up for splitting a room with me? All the people I know going to inbound are dudes... If you know any cool chicks, can you send them my way?

Signed,
Bootstrapping & Y-chromosome-less

Omni Parker House - Hubcast Fireside Chat

The Sales Lion team hopes that all #hubcasters that are planning to attend Inbound15 will join us at this hotel. As one of Boston’s historic cornerstones, Omni Parker House displays a character as storied and unique as the town itself. With classic style, modern amenities and personalized service, we offer one of the finest experiences in the country for leisure and business travelers alike. You can make your reservations here.

bospar-omni-parker-house-last-hurrah-bar

HubSpot Strategy

In this week's strategy section we ask the question, are you measuring everything?

Hubspot-review-sources-unique-visits-december-month-2-2-1002x1024

Do you know where your visitors are coming from? Who your customers are?

Can you measure social vs. organic vs. email vs. direct traffic?

Do you wish you could track more of your direct traffic? Let us know, we want to know if this is important to you.

Tool Mentioned: Lead Lander

HubSpot Wishlist

Trackable eBooks / Presentations

As a marketer it would be very valuable if we knew a lead read our eBook. In the HubSpot CR the Sales Accelerator has a tracking ability for  “Decks/Proposals”.

eBookcoverTSL_small_3

It would be way cool if the eBooks were created as decks or pdf’s and then a HubSpot tool could track and record pages seen, time on page, interaction with clickable items on pages and so on.

HubSpot Updates

New filter option "is equal to" available for date properties in list segmentation

As of today, you can now choose "is equal to" for date properties when creating a list.

Before this change, when working date properties in list segmentation, you only had the option to choose "is between" if you wanted to segment your contacts off of a specific date on a date property. HubSpot found this was tough to explain, and so now has added "is equal to" as an option in list segmentation for clarity.

Please note: "Is between" is still an option you can use for date properties if you wish.

To check out the new filtering option, go to your Lists and create a new one.

List_Editor___HubSpot

HubSpot Tips & Tricks

This week is is grab bag style tutorials. In other words, take your pick, as we are all over the place. :-)

Grab Bag

Hover over video to see YouTube Cards example.

 

 

Cool HubSpot & Inbound  Tweets

Ask The Hubcast

Bonny Asks: What Browser Extensions or Add-Ons Do You Use? I am looking for some great tools to help my content marketing efforts.

WOW Event 2015 - Richmond Virginia June 3rd

The biggest issue in the inbound and content marketing space is that of getting buy-in from an entire organization. Most often, the marketing department has a vision that management, sales, and other departments simply don’t see nor understand. And when it comes to marketing companies having successful inbound/content retainer clients, the problem is only compounded.

For over 4 years, we at The Sales Lion have been giving Content Marketing Workshops literally around the globe. During this time, we’ve experienced exceptional success, and now we want other marketing agencies, consultants, and even CMOs to understand how to give a world-class workshop to their clients so as to get the buy-in, vision, and results everyone is seeking. Specifically, the WOW event will help you if … Check out the WOWEvent page for more details.

People We Mention:

Ryan Handley on Twitter
www.ryanhanley.com

Chris Brogan on Twitter
www.chrisbrogan.com

Jon Loomer on Twitter
www.jonloomer.com

Jay Baer on Twitter
www.jaybaer.com

Ian Altman on Twitter
www.growmyrevenue.com

Where else can you find the Hubcast Podcast?

Hubcast iTunes

Stitcher Hubcast Podcast

Soundcloud

Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out