Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

Hubcast 5: HubSpot IPO, Listening as a Content Strategy, & Great Teaching

Hubcast 5: HubSpot IPO, Listening as a Content Strategy, & Great Teaching Blog Feature

August 28th, 2014 min read

Welcome back to The Hubcast folks, a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas.

Show Notes:

Hubspot IPO

Can you believe it? We are amazing and can tell the future. Does this mean the HubSpot leaders are listening?

Inbound 2014

Inbound 2014 is very excited to announce their closing INBOUND 2014 keynote speaker: Shiza Shahid

There are no Superheroes, Just Us: My Journey with Malala - Shiza Shahid at TEDxMidAtlantic

HubSpot Tips & Tricks

Attribution Reports Now Available

HubSpot Attribution
Now available in HubSpot are Attribution Reports. Attribution Reports allow you to pinpoint exactly which URLs and referring URLs are viewed the most before a conversion. Note that on September 3, Attribution Reports will replace Conversion Assists.

Watch Video Tutorial here:

Disclaimer: My tutorial might look different than your screen. Professional customers will receive a lite version allowing them to create reports by URL based on all interactions (think Conversion Assists) or the referral page that led to a conversion. Enterprise customers will get the full report tool.

Here is some extra information to get you started with these reports:

HubSpot Strategy

Listening as an Inbound Marketing strategy.

HubSpot Updates

(Each week on the Hubcast, George and Marcus will be looking at HubSpot's newest updates to their software. And in this particular episode, we'll be discussing 2 of their newest updates)

Updates to Social Inbox

HubSpot released several improvements to Social Inbox that affect Monitoring, Publishing and Inbox.

Tabs

HubSpot Tabs

Monitoring now features tabs so you can more easily cycle through your streams. You can choose a new stream to add to the list in the “More” tab, which will “pin” the stream as the first stream to cycle through, and move the 5th and last stream off of the list.

Suggested streams

Suggested

In your new tabs, you’ll notice three new streams in Social Inbox that are pre-populated with some information we've gathered about you, your contacts and your competitors from other HubSpot data in your account. These streams, which you'll need to edit and actually create, are "About me",“Contacts” and “Competitors”. If you've already created these types of streams, you can click “I’ve done this” in stream edit mode, which will dismiss the stream.

Expand / Collapse items in Inbox

HubSpot Expanded

You know that awesome “New!” feature in Inbox that tells you when something’s new that you haven’t seen in Inbox yet? Before, when you passed it by, it lost it’s “New” tag. Now, it’ll collapse to save room for New Interactions, Conversations, New Followers and Stream Matches on your social media accounts. You can choose to expand or collapse all of your items in Inbox with the button in the upper left-hand corner of any item type in Inbox.

Tagged content and campaigns

When you attach a blog post or landing page that's already tagged as part of a campaign in HubSpot while composing a social message, that message will also tag itself with the campaign name. You can always choose a different campaign from the drop-down list, if you'd like your social message to be tagged as something else.

SnapEngage Integration Now Available

Available now for all customers is a brand new integration with SnapEngage, a chat platform that enables its users to easily connect and communicate with their website visitors and customers using live chat. Using this integration you will be able to:

  • Automatically create a new lead when they chat with a new website visitor or customer
  • Record touchpoint and transcripts and attach them to contacts
  • Assist customers & visitors on their website without them having to call support
  • Provide a personalized experience to returning visitors & leads
  • Leverage HubSpot list segmentation and workflows to nurture their chat contacts

All SnapEngage chat properties will be available as HubSpot contact properties. Check out this quick video on how SnapEngage works:

An account with SnapEngage is required to use this integration. If you don’t have a SnapEngage account yet, you can sign up and start your free trial today.

Help Resources

HubSpot Wishlist

1. More information on contact interaction in new lead emails.

2. Social Share Icons - Customization
In the Blog template, Email, Sidebars heck everywhere!!!

Screenshot 2014-08-25 13.24.23

Screenshot 2014-08-25 13.47.24

Cool HubSpot & Inbound Tweets

HubSpot Question of the Week (answered in this episode)

Seth asks: Should an email come from a person or a business for a better open rate?

Well Seth it depends. We suggest you A/B test like a mad monster. However we also fall back on our default status... Focus on Human 2 Human email marketing to win more.

Where else can you find the Hubcast Podcast:

Hubcast iTunes

Stitcher Hubcast Podcast

Soundcloud

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE