Free Assessment: How does your inbound marketing measure up?

Get Started
Close

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
inbound-marketing-strategy-playbook-cover

Free Assessment:

Hubcast 72: Email Signatures as a Marketing Channel and HubSpot Growing Pains

By George B Thomas

Hubcast 72: Email Signatures as a Marketing Channel and HubSpot Growing Pains

Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.

HubSpot Strategy

Email signatures as a marketing channel.

Screenshot 2015-12-09 07.46.37

This week in the strategy section, we talk about my latest travels to a HubSpot Intensive Training (HIT) Workshop. During my travels I was listening to SpinRadio with Michael Reynolds and Abby Stearns as they talked about SigSTR.com. Sigstr.com is an email signature client you can leverage to add power to your inbox. At The Sales Lion we do email signature marketing, and use WiseStamp for our needs.

On an average day you may send 7 to 12 tweets, 2 to 4 Facebook status updates or 2 to 3 LinkedIn updates. However, you probably send 25 to 50 emails per day but have no extra marketing messages or company promotions in them.

What makes this even crazier is that these emails are already going to people who are asking questions about your products, services or are engaging your brand.

Things to think about in email signature marketing:

  • Keep signature consistent Across all employees
  • Keep your signatures consistent with your brand
  • Let your signature promote your latest content
  • Make sure you are promoting your latest event, or, if you don't have an event, use it to promote an inbound workshop

Here at The Sales Lion, our team is getting ready to switch all of out signatures to HubSpot Intensive Training Workshops for the next 60 to 90 days.

HubSpot Agency Spotlight

Screenshot 2015-12-09 07.33.40

Agency: NEXA

Website: https://www.digitalnexa.com/

CEO: Amit Vyas

Location: Dubai, UAE.

What we love: They were part of our latest WOW event and have been experiencing great success. They also have a workshop page on their website.

https://www.digitalnexa.com/Workshops-and-Training

On a fun note, I love their about us page and the image flips of the employees. Amit and Goofy is nice. As you flip these you really get a good feel for the true employees.

https://www.digitalnexa.com/About-Us

 

Screenshot 2015-12-09 07.34.03

HubSpot Updates

No updates this week but we would be remiss if we did not talk about the HubSpot outages this past week.

HubSpot had some growing pains to say the least.

I love the way this was handled and the letter from Dharmesh had some really great things inside of it.

Read the letter here.

Let's talk about a couple parts of this letter we love.

We love this...

This type of major database upgrade is rare, and an outage like we had this week is even rarer. This is the first one we’ve had of this magnitude in over 2 years.

And this…
In keeping with HubSpot’s culture of openness and transparency, we’d like to share details of what went wrong, what we’ve learned, and how we plan to do our best to make sure this type of issue doesn’t happen again.

But this right here is the best!!!
At HubSpot, we work tirelessly to ensure a great experience for you, our customers, and to provide a system you can rely on. This week, we failed to deliver that — and we are truly sorry. We are working hard to further improve our systems so that this doesn’t happen again. We are confident that we will continue to deserve the trust you’ve placed in us.

Sincerely,
Dharmesh Shah
Founder/CTO, HubSpot

HubSpot Tips & Tricks

This week it’s all about the blog. When you get started with HubSpot’s awesome tool, there are a couple basic things you need to know and change, so that’s what we dove into.

HubSpot Wish List

Last week Marcus came up with our very own HubSpot wish list item in the middle of the episode.

HUBSPOT CHI FOR EACH TOOL

It would be great to have a  section of the HubSpot tool that would tell you what pieces of the tool you have or have not used in the past 30 days, or even at what level you have used each of the tools.

It would be great if you could view month over month or even over an entire year. That way you could see if you were constantly weak on emails or always blatantly ignoring lead scoring and workflows.

Vote It Up

Cool HubSpot Tweets

HubSpot Question of the Week

Not really a question this week but we beat that Sales Force and HubSpot drum once again. We chat about an article that  wrote on Seeking Alpha about

Why Salesforce.com Could, Would And Should Buy HubSpot.

You really should listen to what we think.

Where else can you find the Hubcast Podcast?

Hubcast iTunes

Stitcher Hubcast Podcast

Soundcloud

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Topics:

HubSpot
Published on December 10, 2015

Recent Articles

HubSpot Pricing: Your Guide to Everything HubSpot Costs for 2023
January 9, 2023 • 13 min read
Track These 5 Inbound Marketing Metrics to See Better Results
October 31, 2022 • 7 min read
Measuring the Invisible: How To Track Your 'Trust Index' [+ Template]
September 7, 2022 • 8 min read
Can HubSpot Help My Retail Business Grow?
July 31, 2022 • 4 min read
Get More Out of HubSpot Reporting With a Third-party Tool
July 9, 2022 • 5 min read
4 Keys To An Effective HubSpot Strategy in 2022
April 22, 2022 • 6 min read
Using They Ask, You Answer in Customer Service
April 1, 2022 • 5 min read
Is The HubSpot Free CRM Actually Free?
February 18, 2022 • 6 min read
Ultimate List of HubSpot Pros and Cons
January 8, 2022 • 20 min read
How To Optimize Your Marketing Automation Workflows With HubSpot (Tips)
November 12, 2021 • 11 min read
Top 13 Inbound Marketing & HubSpot Solutions Partner Program Agencies for 2022
October 29, 2021 • 8 min read
HubSpot Sales Hub: 18 Things Every Sales Rep Should Know How to Do (+ Videos)
October 28, 2021 • 5 min read
INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned
October 25, 2021 • 7 min read
Need a HubSpot Admin? Here’s How to Find and Hire the Right Candidate
October 22, 2021 • 5 min read
How to Get Sales Reps to Use the HubSpot CRM
October 18, 2021 • 4 min read
HubSpot and Data Privacy: How to Collect Contacts the Right Way
October 4, 2021 • 4 min read
INBOUND is Fast Approaching, Google Leads are Syncing, and Workflow Actions are Placeholding [Hubcast 275]
September 23, 2021 • 4 min read
How to Know When You’ve Outgrown HubSpot Sales Hub Starter
September 23, 2021 • 4 min read
How to Get the Most Out of Your 2-Week HubSpot Free Trial
September 13, 2021 • 5 min read
CMS Hub Starter, business unit add-on, and Stephanie does email validation on a giant database [Hubcast ep. 274]
August 27, 2021 • 3 min read
How much HubSpot do I need?
August 17, 2021 • 4 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
HubSpot CRM review (updated for 2023)
July 27, 2021 • 8 min read
5 HubSpot Sales Hub Tips for Assignment Selling
July 23, 2021 • 7 min read
Custom email nurture reporting, a map hack, and are pop-up forms a thing of the past? [Hubcast 273]
July 22, 2021 • 3 min read