Free Assessment: How does your inbound marketing measure up?

Get Started
Close

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
inbound-marketing-strategy-playbook-cover

Free Assessment:

Hubcast 75: Content Creation, Distribution & Buyer Personas

By George B Thomas

Hubcast 75: Content Creation, Distribution & Buyer Personas

Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.

HubSpot Strategy

Creating Content in 2016 and Beyond

Gears iStock_000026006716XLarge

Do you have the basics down? Are you following a content creation process?

  • Plan
  • Create
  • Distribute
  • Analyze

Are you thinking advanced content strategies?

  • What about refreshing that old content and republishing it?
  • What about spending as much time in the distribution stage as in the creation stage?
  • What about finding new platforms to repurpose micro portions of your content?

HubSpot Agency Spotlight

Screenshot 2015-12-30 10.22.59

Agency: Element Three

Location: Indianapolis, IN

President: Tiffany Sauder

Website: https://elementthree.com/

Their website is off the chain. A big issue we see in the agency space (and yes even Inbound Agency) is that a lot of the sites look a lot like each other. Well not in the case of element three.

Marcus has said, "the companies that bring their elephants front and center will be winners." In this case, Element Three wins the award for putting their elephant front and center on their homepage.

HubSpot Tips & Tricks

This week we dive into two areas I love to play in: Wistia & Wordpress.

magician in top hat showing trick

HubSpot Wish List

Ability to customize blog auto-publishing by social channel.

I just discovered that I can edit the social publishing text for an individual blog post within the Settings>Advanced Options. This is awesome, but a little awkward because I generally customize the text for each social platform. For instance, on Twitter, I use #hashtags and @handles and trade off poor grammar for shorter text, while on LinkedIn I'll often include a longer explanation or excerpt than I do on either Facebook or G+.

I'd love to see a way to customize the message for each platform within the blog post. Until then, I think I'll keep the social auto-publishing option "off" for Twitter at least. Still, what we've got now is a great addition to the interface, and I was very happy to discover it!

VOTE IT UP

Cool HubSpot Tweets

HubSpot Question of the Week

Hi Marcus!

Maybe this is a podcast-worthy question. I'm having trouble fleshing out our buyer personas in Hubspot. The Hubspot training on this topic is mostly geared to B2C companies. Since we are a B2B company, their examples and training aren't cutting it.

Here's what I can't decide:

Do I create separate buyer personas for our main client industries (for example, HR professional in tech, HR professional in healthcare, Decision Maker in tech, Decision Maker in healthcare, etc)? Does that make it more complicated than needed?

Or do buyer personas called "HR professional" and "Decision Maker" do all I need them to? Is that too simple and catch-all?

Where else can you find the Hubcast Podcast?

Hubcast iTunes

Stitcher Hubcast Podcast

Soundcloud

MarketingPodcasts_Launch

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Topics:

HubSpot
Published on December 31, 2015

Recent Articles

HubSpot Pricing: Your Guide to Everything HubSpot Costs for 2023
November 20, 2022 • 13 min read
Track These 5 Inbound Marketing Metrics to See Better Results
October 31, 2022 • 7 min read
Measuring the Invisible: How To Track Your 'Trust Index' [+ Template]
September 7, 2022 • 8 min read
Can HubSpot Help My Retail Business Grow?
July 31, 2022 • 4 min read
Get More Out of HubSpot Reporting With a Third-party Tool
July 9, 2022 • 5 min read
4 Keys To An Effective HubSpot Strategy in 2022
April 22, 2022 • 6 min read
Using They Ask, You Answer in Customer Service
April 1, 2022 • 5 min read
Is The HubSpot Free CRM Actually Free?
February 18, 2022 • 6 min read
Ultimate List of HubSpot Pros and Cons
January 8, 2022 • 20 min read
How To Optimize Your Marketing Automation Workflows With HubSpot (Tips)
November 12, 2021 • 11 min read
Top 13 Inbound Marketing & HubSpot Solutions Partner Program Agencies for 2022
October 29, 2021 • 8 min read
HubSpot Sales Hub: 18 Things Every Sales Rep Should Know How to Do (+ Videos)
October 28, 2021 • 5 min read
INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned
October 25, 2021 • 7 min read
Need a HubSpot Admin? Here’s How to Find and Hire the Right Candidate
October 22, 2021 • 5 min read
How to Get Sales Reps to Use the HubSpot CRM
October 18, 2021 • 4 min read
HubSpot and Data Privacy: How to Collect Contacts the Right Way
October 4, 2021 • 4 min read
INBOUND is Fast Approaching, Google Leads are Syncing, and Workflow Actions are Placeholding [Hubcast 275]
September 23, 2021 • 4 min read
How to Know When You’ve Outgrown HubSpot Sales Hub Starter
September 23, 2021 • 4 min read
How to Get the Most Out of Your 2-Week HubSpot Free Trial
September 13, 2021 • 5 min read
CMS Hub Starter, business unit add-on, and Stephanie does email validation on a giant database [Hubcast ep. 274]
August 27, 2021 • 3 min read
How much HubSpot do I need?
August 17, 2021 • 4 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
HubSpot CRM review (updated for 2022)
July 27, 2021 • 8 min read
5 HubSpot Sales Hub Tips for Assignment Selling
July 23, 2021 • 7 min read
Custom email nurture reporting, a map hack, and are pop-up forms a thing of the past? [Hubcast 273]
July 22, 2021 • 3 min read