IMPACT Inbound Marketing Agency]

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.


Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.


HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close Bottom Left Popup Offer

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
George B Thomas

By George B Thomas

Feb 23, 2016


Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.

Hubcast 82: Your Business & SnapChat, HubSpot CRM, & Inbound 2016

George B Thomas

By George B Thomas

Feb 23, 2016

Hubcast 82: Your Business & SnapChat, HubSpot CRM, & Inbound 2016

Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.

This episode of the Hubcast is brought to you by our awesome sponsors, Wistia & The Seventh Sense.

Inbound 2016

The Hubcast community will be staying at the Aloft Hotel while in Boston.


Come join us for the fun.

Great Inbound 2016 news: you can now Pre-Register for break-out sessions.

Screenshot 2016-02-22 09.02.59

HubSpot Strategy


SnapChat conversation: Is Snapchat right for your business?

Marcus Sheridan & George B Thomas riff on the ins and out of Snapchat for your business. This conversation was sparked off by a great HubSpot blog article last week.

Why or why not... is Snapchat a good fit for your business?

HubSpot Agency Spotlight

Screenshot 2016-02-22 09.05.47

Spotlight: Stratus Interactive




Why: Two HubSpot Impact Awards, Nice Swag section of their site, Love the homepage graphics, “GET MORE CUSTOMERS, A BETTER PIPELINE, & REPEATABLE ROI.“

Start Using Send Time Optimization With The Seventh Sense


Screen Shot 2016-02-10 at 11.41.32 AM

HubSpot Updates

Create Multiple Deal Pipelines in HubSpot CRM

Not all Sales cycles within an organization are created equal. In companies that offer several products, operate in multiple countries, across verticals, or simply have distinct funnels (e.g. new customer vs. Upsell), sales teams need the flexibility to track unique sales processes in different ways.

With today’s update, HubSpot CRM now provides that flexibility, allowing sales teams to create multiple Deal pipelines. This enables them to work more efficiently, and to customize their processes around the unique needs of their buyers.

How it works

Within HubSpot CRM, navigate to Settings => Deals, and scroll down to the section for Editing Deal Stages. Click Manage Pipelines, and you’ll see a new link to Add Pipeline. Once you’ve added your new pipeline, you can create and customize your deal stages to align with the unique features of the sales process.


When you head back to your Deal dashboard, the title of your pipeline will now be a dropdown, enabling you to select any of your newly-created pipelines.


Ready to get started? Create a new deal pipeline for your sales team now.

Are you not currently using HubSpot’s free CRM? Learn more about it here.

HubSpot Wish List

Webinar lead scoring with custom date filters

With a GoToWebinar integration, we should have more control over lead scoring. With every other lead scoring data point we can add a more refined filter by date.

For example, if someone has looked at a product page within the past 60 days, we give them more points as opposed to someone who has looked at a product page at any point in time.

Let's have that option for webinars as well. A lead is hotter if they have attended a webinar recently, as opposed to if they had attended a webinar, say, a year ago.

Vote It Up

Cool HubSpot Tweets

Start Really Understanding & Leveraging Your Videos With Wistia

Wistia -

Get your 45 day trial Hubcast special.

Screenshot 2016-02-22 08.52.35

HubSpot Question of the Week

When is it time to pull the trigger on HubSpot?

This episode of the Hubcast has been brought to you by our awesome sponsors Wistia & The Seventh Sense.

Where else can you find the Hubcast Podcast?
Hubcast iTunesStitcher Hubcast PodcastSoundcloud

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.