Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

Hubcast 99: #Inbound16 Speakers, Blog Optimization, & HubSpot Certification Bling

Hubcast 99: #Inbound16 Speakers, Blog Optimization, & HubSpot Certification Bling Blog Feature

June 30th, 2016 min read

Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.

This episode of the Hubcast is brought to you by our awesome sponsor The Seventh Sense.

#Inbound16 Event

They released the first 100 speakers for Inbound 2016.

https://www.inbound.com/inbound16/speakers

Some other people we are glad to see there are:

Christopher Penn - Building the Data-Driven Customer Journey

Ann Handley - ASAP (As Slow As Possible)

Brian Fanzo - Limitations Inspire Creativity!

Beth Dunn - Tell Your Story

Chris Brogan - How Video Games Can Help You Win in Business and Life

Amy Schmittauer - How to Use Video to Build Your Brand Authority

HubSpot Strategy

Optimize your blog. The majority of your traffic is entering your site through your blog, not your homepage.

Are you getting the most out of your efforts?

How to optimize your blog:

  • Pick one post at a time to optimize.
  • What persona are you targeting?
  • What is the long-tail keyword phrase?
  • How can you better optimize the post for that one long-tail phrase.
  • Format your blog post - Images, subheaders, whitespace, text size, readability, bolding, italics, etc.
  • Make sure you have internal & External links.
  • What is the most relevant call-to-action you can have at the bottom of the post?
  • Include social share buttons.
  • Then, once that is all done, update your post.
  • Give yourself a high five. You deserve it.
  • Move on to the next article.
  • Rinse and repeat.

I know it is a lot of work but trust me, it will be well worth it. Want a blueprint to follow? Just head over to the HubSpot Academy and use the Blog Optimization project.

Check out the HubSpot Project: https://academy.hubspot.com/projects/customer-projects-blog-optimization

Agency Spotlight

Screenshot 2016-06-29 19.43.39

Agency: Concentric (Concentric Marketing)
Founder: ???? - No team page makes George sad!
Website: https://www.concentricmarketing.co.uk
Twitter: ConcentricMkt
Reasons:

  1. We have talked about niche to an industry but I love that they are niching (is that even a word) to a service.
  2. Their brand on and off site is on point. If you go from their site to Twitter, you almost don’t realize you left.
  3. Love the reimagined Inbound methodology graphic they use
  4. Almost every page has a lead conversion form on it
  5. Free consulting! Giving your time is always a win-win.

HubSpot Updates/News

A New Way to Drill into your HubSpot Dashboard Data

When it comes to reporting, you need the ability to dig under the surface of your metrics, in order to find tangible takeaways and actionable next steps. Today, you have the power to drill into your HubSpot data in two new ways.

What it Is and How it Works

Clicking the header of any report widget --- other than Engagements, Personas, and Notes --- will take you into the associated tool. This applies to widgets in both the Reporting Add-on and the Marketing Dashboard. Here's an example:

drill-1

For your reference, here's a complete list of widget title clickthroughs within the tool.

  • "Marketing Performance" brings you to Sources.
  • "Landing Page Performance" and "Top Landing Pages" launch into Landing Page "Analyze" Dashboard.
  • "Top Blog Posts" and "Blogging Performance" lead to the Blog Dashboard.
  • "Email Performance" and "Top Emails" take you to the Email Dashboard
  • "Contacts Performance" leads to Contacts Home when you're in the Marketing tool, or CRM Contacts from under the HubSpot Sales navigation. In addition, any Contacts reports built within the Reporting Add-on will work in the same way.
  • Companies and Deals widget titles lead to Companies and Deals, respectively, within HubSpot CRM.

You can now click through the numbers within any "Summary" widget for Contacts, Companies, or Deals data to see the underlying records. Summary widgets live exclusively in the Reporting Add-on. As a reminder,  summaries look like this:

drill-2

Clicking through these reports will bring up a quick view of the associated records, along with a simple way to export:

drill-3

The new drill downs are live to all HubSpot Marketing portals and to any portal with the Reporting Add-on.

Not yet using the Reporting Add-on? Give it a test drive now. Ten days for 100% free. Yes, really. Get started now.

HubSpot Wish List

Email widget on dashboard to have Workflow & Marketing Emails stats

Email widget on Marketing dashboard to have Workflow & Marketing Emails stats, Currently it only shows stats that comes with Marketing Emails and completely neglecting workflows and their email performance data.

Maybe an expansion of the current email widget to have workflow email performance perhaps.

Vote It Up

Go Check Out The Seventh Sense

HubSpot Tweets of the Week

This episode of the Hubcast has been brought to you by our awesome sponsor The Seventh Sense.

Where else can you find the Hubcast Podcast?
Hubcast iTunesStitcher Hubcast PodcastSoundcloud

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE