Welcome back to the Hubcast Special Series, where we’re interviewing some of our favorite people from inside the orange walls at HubSpot and picking their brains about where the platform and company is going in 2020.
Free Guide: The Inbound Marketer’s Guide to Maximizing HubSpot ROI
Today we're welcoming Tammy Duggan-Herd to the mic! Tammy is a Principal Inbound Strategist at HubSpot - which means she is the internal authority on the inbound methodology and the flywheel (cool right?!).
In this interview, Tammy breaks down why it's been difficult for organizations to truly adopt the idea of the "flywheel," why we don't necessarily need to "kill the funnel," and how her new role at HubSpot is working to remedy both of those things.
She also shares an exciting project she's working on in 2020 called the Growth Grader to help users audit and understand their own flywheel and give personalized recommendations for growth.