Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
Navigation_8_2021_flywheel

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Optimization

Website Design & Optimization
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close

Instagram tests AR ads to enhance shopping experience

Instagram tests AR ads to enhance shopping experience Blog Feature

John Becker

Revenue and Features Editor, Co-host of Content Lab, 15+ Years of Writing and Teaching Experience

October 9th, 2019 min read

Instagram will begin taking advantage of augmented reality (AR) ads this year after assessing the technology's growth on Facebook.

Instagram enjoys a network of over a billion users, and AR is growing in popularity and sophistication — so the two together is certainly big news. Instagram's AR ads promise an integrated user experience that should help customers engage meaningfully with brands and products.

At this point, only a select handful of brands have access to the feature, but we can expect a broader rollout in the coming months.

AR "try-on" ads

Augmented reality ads combine a user image or video with a virtual object (using a "face tracker") or a virtual material (using a "face mesh"). The result is an approximation of the user "wearing" that object or material — that can then be shared via Instagram Stories. 

These "try-on" ads allow customers to take pictures with a particular product or include that product on their photos. AR ads include features such as face distortion and face zoom to give users a thorough review of the product before making a purchase.

These ads are similar to those released on Facebook last year, which were quickly embraced by users. 

Considering that the technology exists and is good enough, AR ads are a no-brainer for both the platform and brands. Not only is it a hot trend to jump on, but AR ads also allow customers to experience a product in a way they often can't online.

Who can run these ads?

At this point, Instagram is only offering this feature to select brands — all of which sell eyewear or beauty products. Think about it: there really is no way to tell if that one shade of lipstick will look great or not with your complexion.... except by trying it on.

As explained by Mashable:

"Beginning today, a handful of brands that sell their products directly on Instagram will be able to add a new augmented reality try-on feature to product pages. Initially, the new AR feature will be limited to cosmetics (Mac and Nars are early partners) and eyewear brands (Warby Parker and Ray-Ban), but Instagram plans to make it available for more products over time."

Are AR ads the future?

With Facebook, Instagram, and Google all testing or implementing AR ads, we can guess the technology is here to stay — and it is only going to become more sophisticated, seamless, and immersive in the future. 

If you advertise on Instagram and your product or service would benefit from and AR ad, keep a close eye on the platform as it tests and rolls out this feature.

For a long time, a true impediment to online shopping has been the fact that shoppers can only try on merchandise in an actual store. Just as free shipping did a dozen years ago, AR ads promise the chance to knock down this big barrier to online shopping. With AR ads, online shopping is one step closer to offering a complete shopping experience.

(Image source: Mashable/Instagram)

Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out