Free Assessment: How does your inbound marketing measure up?

Get Started

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started

Free Assessment:

New LinkedIn Course Helps Marketers Achieve Success on the Platform

By Iris Hearn

New LinkedIn Course Helps Marketers Achieve Success on the Platform

Throughout 2019, LinkedIn has made several strides in updating its platform to be a more valuable business tool for companies to identify and convert leads. 

From updating its advertising product with all-new campaign objectives and advanced targeting capabilities to strengthening existing features like company pages or its groups feature, LinkedIn has made significant investments in making the professional networking platform more competitive in the digital marketing landscape. 

For B2B marketers, all of this is great news. LinkedIn occupies a very unique spot in the social media space, catering specifically to professionals looking to network and gain insights to help their career development. 

However, with all of the new developments, it can be hard for marketers to keep track. We now have all of these new tools at our disposal, but are we able to use them effectively? 

For that reason, LinkedIn has launched a new course titled "Marketing on LinkedIn: The Sophisticated Marketer's Guide.” Like the title suggests, the course is designed to educate marketers on how to best connect with and convert qualified leads on the platform. 

The course is available on LinkedIn’s Learning platform, which hosts a collection of other professional development courses on a variety of topics, from leadership to business strategy to networking tips. Full access to all LinkedIn’s learning courses requires a monthly fee, but this new course is currently available for free!

What does the course cover? 

LinkedIn’s Learning platform is very similar to HubSpot Academy’s courses — it’s composed of a series of videos where a dedicated instructor walks you through key topics, and users get a badge to display on their LinkedIn profile upon completion. 

Beyond just adding another achievement to your LinkedIn profile, this course offers insights that can help both beginner and seasoned marketers use LinkedIn more effectively. 

The course covers the following areas: 

    • Using organic marketing tools: Essentially, how to gain traction on the platform without running ads. This includes how to best optimize your company profile, how to identify and publish relevant content, and the best way to engage with LinkedIn groups in a way that contributes to LinkedIn’s community to attract users. 
    • Rundown of paid marketing tools: Here, LinkedIn provides both a high-level overview of available tools, and a deep-dive of the campaign creation process for those who may be new to LinkedIn advertising. An entire module is dedicated to LinkedIn’s targeting capabilities, which is worthwhile even for experienced LinkedIn advertisers given the new features added throughout the year. 
    • How to measure impact: Of course, even if you execute all of the above steps flawlessly, it’s hard to determine if your efforts were successful if you don’t know what key metrics to watch. The course walks through the campaign manager analytics tools, including how to use campaign demographics and conversion tracking insights to draw stronger conclusions. 

What will marketers gain from this course? 

No matter how experienced or inexperienced you are with LinkedIn, I highly encourage all marketers to take an hour out of their day to complete this learning course. 

Not only is it currently free, but it also provides a look at some great new features you may have missed and helps uncover hidden opportunities to boost your brand’s LinkedIn presence. 

LinkedIn is a different type of social media platform and your approach to it as a marketer should reflect that. However, too many brands tend to post the same content to LinkedIn as they would to Facebook or Twitter, and it’s simply not going to have the same results. 

After all, you wouldn’t post the same stuff on your personal LinkedIn as you would your personal Facebook page, right? 

Right now, LinkedIn use is hitting record levels of engagement, and marketers should be sure they’re not only aware of the new tools out there, but that they’re also using them in the best way possible to maximize results.  

So, if you’re interested in taking your LinkedIn strategy (and the potential results) to the next level, check out the course here

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.


Linkedin Marketing
Published on September 9, 2019

Recent Articles

INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned
October 25, 2021 • 7 min read
Drift report on pandemic fallout reveals seismic shift in marketing strategy
September 9, 2021 • 3 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
Google: Website Content Quality More Important Than Quantity
August 10, 2021 • 3 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
Why most marketing 'news' doesn't matter to inbound marketers
August 3, 2021 • 4 min read
Gartner: Slashed 2021 marketing budgets increases in-house ownership
July 30, 2021 • 6 min read
How to Optimize Videos On Your Business Website for Search
July 23, 2021 • 4 min read
Data: 'Funny' seniors imagery is not only demeaning, it's inaccurate
July 21, 2021 • 4 min read
Google: 'Here's how to prepare for the future private web'
July 16, 2021 • 4 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
Google punts third-party cookie ban to 2023 for 'responsible planning'
June 25, 2021 • 6 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
Apple Mail privacy news spooks email marketers, newsletter creators
June 16, 2021 • 4 min read
Google June 2021 core update live, July core update coming
June 4, 2021 • 3 min read
You can boost LinkedIn posts and promote events, marketers
May 28, 2021 • 3 min read
Google's June page experience core update will be mobile first, then desktop
May 21, 2021 • 3 min read
Best times to post on social media in 2021 (new data)
May 19, 2021 • 4 min read
Deeper content engagement is up on desktop (new pandemic data)
May 7, 2021 • 4 min read
Google confirms demise of Q&A search feature, Question Hub lives on
April 26, 2021 • 1 min read
What is the new HubSpot Operations Hub?
April 23, 2021 • 2 min read
Big Google algorithm update moved to June with new performance report
April 21, 2021 • 4 min read