Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: Elements of a Great They Ask, You Answer Website

Start the Course Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close

Learn

Access the Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Blog / Newest Insights

Jump straight to the latest inbound marketing and They Ask, You Answer insights

Access the Learning Center

Free and Pro Courses

Take your knowledge to the next level with free and Pro courses inside IMPACT+

Access the Learning Center

Recordings on Demand

On-demand recordings from past IMPACT events and livestreams

Access the Learning Center

Featured

Inbound Strategy Playbook 2022

Learn 7 foundational principles that have proven to set inbound marketing strategies up for success

Access the Learning Center

Free 5 Min. Inbound Marketing Assessment

Take this free assessment and learn what you can start doing today to boost traffic, leads, and sales

Access the Learning Center

Blueprint for a More Profitable Agency

See why coaching, not implementation, is the key to happier clients and better profit margins

Access the Learning Center

Case Studies

See examples of companies working with IMPACT and thriving with They Ask, You Answer

Access the Learning Center
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Lead Generation
Close
Elements of a Great They Ask, You Answer Website

Free Course:

Elements of a Great They Ask, You Answer Website
Start the Course
Elements of a Great They Ask, You Answer Website
Free Website Course
View Elements of a Great They Ask, You Answer Website
Elements of a Great They Ask, You Answer Website

Free Course:

Transform your website into your best salesperson and get set up for inbound marketing success!

In this course, you’ll learn:

  • What content and features your website needs to succeed with inbound marketing
  • How to design your website to best educate your audience
  • How to gradually make improvements or redesign entire elements of the website

3 Things Marcus Sheridan Doesn’t Like About Your Website

By Ramona Sukhraj

Ramona Sukhraj also recommends this free course, Elements of a Great They Ask, You Answer Website.

3 Things Marcus Sheridan Doesn’t Like About Your Website Blog Feature

marcus-sheridan-hates-about-your-website.jpgLast week on Website Throwdown, we welcomed The Sales Lion President and renowned marketing speaker, Marcus Sheridan, into the ring.

Broadcasting live from his beach house, Marcus shared a great deal of lively and quote-worthy advice as we critiqued seven lucky viewer-websites live on the air.

Below are three of the biggest design and content takeaways from our broadcast, but just in case you missed it, here’s the full episode for you to enjoy:

Free Course: Elements of a Great They Ask, You Answer Website

1. You’re Neglecting SEO

"Ya'll, #SEO isn't dead! It's been as alive as it's ever been. Why skip it?" - @TheSalesLion #WebsiteThrowdown

While Google’s ever-changing algorithm can be intimidating, SEO is more important.

For those looking to grow their organic traffic, search engine optimization is non-negotiable, yet there are a number of basics that many teams are still ignoring it.

Long before you even consider setting a page live, you need to know what keywords you want the page to rank for and then design your copy and page around that.

From there, you can start thinking the technical aspects of SEO:

  • Page Title
  • URL
  • H1, H2, Subheaders
  • Meta-Description
  • Alt-Tags
  • Page Content

There are plenty of SEO “hacks” available today, but until you nail these basics for search engine robots to crawl, don’t even think about venturing into this territory.

2. There’s No Video.

"Video is super important and companies cannot dismiss it anymore on their websites." #websitethrowdown @Impactbnd @TheSalesLion

According to Crayon’s State of Video, video appears in 70% of the top 100 search results, while websites that incorporate it tend to see two more minutes of on-screen time than those that don’t.

Video is a fast, engaging way of communicating information to an audience and with more and more consumers digesting information on their mobile devices, it is also more convenient than text-only alternatives.

Take advantage of this trend and consumer behavior and find ways to use video on your website.

Create an introductory video of your company, show how your product is made, or share a success story. Video is versatile medium and with tools like YouTube, Wistia, and most recently, Facebook Live, the barriers to entry are lower than they’ve ever been.

3. Your Message is Unclear.

"Go with one image and one great message." - @TheSalesLion on homepage hero images and value propositions #WebsiteThrowdown


We’ve said it time and time again -- when someone arrives on your website, you want them to know exactly what you do, who you do it for, and how you do it differently. In other words, you need to tell people exactly why they should be paying attention to anything on the page, let alone your entire website.  

Don’t confuse the user by giving them too many (and often conflicting) messages to absorb with a carousel. Lead off with a single, clearly-defined value proposition and imagery that supports it.

When done right, this statement will not only summarize your overall message, but inspire people to keep scrolling down the page.

Want Personalized Advice on Your Website?

Submit your website here for the chance to be critiqued live on the air on the next episode of Website Throwdown.

Joanna Wiebe, keynote speaker, founder, and copywriter at Copyhackers, will be joining us as our featured guest on Tuesday, June 21st and when it comes to increasing conversions through content, no one knows it better!

Save your seat or submit your site today using the banner below and we’ll see you ringside!  

Elements of a Great They Ask, You Answer Website
Elements of a Great They Ask, You Answer Website

Free Course:

Elements of a Great They Ask, You Answer Website

Transform your website into your best salesperson and get set up for inbound marketing success!

In this course, you’ll learn:

  • What content and features your website needs to succeed with inbound marketing
  • How to design your website to best educate your audience
  • How to gradually make improvements or redesign entire elements of the website

Topics:

Lead Generation
Web Design
Website Copy
Published on June 1, 2016

Recent Articles

44 Landing Page Examples to Inspire Yours in 2022
December 31, 2021 • 12 min read
The Selling 7: 5 Best Landing Page Video Examples
December 23, 2021 • 7 min read
Rethinking Your Approach to B2B Lead Gen, ft. Chris Walker (Inbound Success, Ep. 200)
June 21, 2021 • 36 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read
What is the Content Marketing Funnel and How Does It Work?
June 2, 2021 • 10 min read
What is Lead Nurturing?
May 28, 2021 • 9 min read
ICYMI: Digital marketing news update for May 24, 2021
May 24, 2021 • 6 min read
ICYMI: Digital marketing news update for May 17, 2021
May 17, 2021 • 5 min read
ICYMI: Digital marketing news update for May 10, 2021
May 10, 2021 • 6 min read
88 compelling words and phrases to prompt website visitors into action [Infographic]
April 24, 2021 • 3 min read
14 tips for optimizing your business blog articles for conversions
April 12, 2021 • 10 min read
Should You Still Gate Your Content in 2021?
April 8, 2021 • 7 min read
What is Conversion Rate Optimization? (Definition, Examples, and Tips)
March 31, 2021 • 12 min read
What is a good average landing page conversion rate? (updated for 2021)
March 12, 2021 • 10 min read
Call-To-Action Examples: 31 Designed to Earn Clicks and Generate Leads [Updated for 2021]
March 11, 2021 • 10 min read
Here's Exactly Why Your Inbound Marketing Leads Suck
March 5, 2021 • 6 min read
Increase landing page conversions with these 3 simple, powerful hacks
February 25, 2021 • 8 min read
6 Reasons You're Not Generating Leads With Your Blog Content
November 9, 2020 • 7 min read
9 keys to building an effective landing page [Infographic]
October 3, 2020 • 3 min read
5 effective strategies for decreasing bounce rates on a blog article
August 25, 2020 • 8 min read
7 savvy tips to boost conversions in your retail e-commerce store
July 17, 2020 • 6 min read
6 most common lead generation website problems (and how to fix them)
January 28, 2020 • 8 min read
Facebook ads help: Why are my ads not converting?
January 20, 2020 • 5 min read
11 Best Examples of Lead Generation Website Designs
January 20, 2020 • 9 min read
Top 9 proven lead generation ideas you need to try in 2020
December 3, 2019 • 3 min read