According to Crayon’sState of Video, video appears in 70% of the top 100 search results, while websites that incorporate it tend to see two more minutes of on-screen time than those that don’t.
Video is a fast, engaging way of communicating information to an audience and with more and more consumers digesting information on their mobile devices, it is also more convenient than text-only alternatives.
Take advantage of this trend and consumer behavior and find ways to use video on your website.
We’ve said it time and time again -- when someone arrives on your website, you want them to know exactly what you do, who you do it for, and how you do it differently. In other words, you need to tell people exactly why they should be paying attention to anything on the page, let alone your entire website.
Joanna Wiebe, keynote speaker, founder, and copywriter at Copyhackers, will be joining us as our featured guest on Tuesday, June 21st and when it comes to increasing conversions through content, no one knows it better!
Save your seat or submit your site today using the banner below and we’ll see you ringside!
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Watch Liz Moorehead’s opening keynote from the Website Optimization Summit, FREE on-demand inside IMPACT+. Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it!
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