A few eps ago we talked about pipeline breakdown by source. Today, we’re talkin’ funnel breakdown. (When I’m talking pipeline, I’m referring to deals; when I’m talking funnel, I’m talking about contacts and their lifecycle stages).
We can visualize this a few different ways depending on what exactly we want to see, but what’s really important is our create date filter.
This report I just want to look at this quarter - how many contacts did we create from each original source, broken down by what lifecycle stage they’re at currently.
This allows me to see where my contacts came from this quarter, as well as how far along we’ve gotten them in our funnel.
You may not have a lead scoring problem, you may a lead problem.
This Episode’s Sponsor: Cruise Control by Scripted
One of the common problems companies have is that they know they want to get more great traffic from Google, but they don't know how. They hear they should be putting out quality content, but they don't know what that means.
Maybe they don't have writers on staff, got burned by crappy outsourced writers before, or they are putting out good content, but it's not designed to rank well in Google, so they don't see any results from it.
What company doesn't want more quality traffic flowing into their website? Traffic coming into highly relevant topics, and traffic likely to become a fan and customer of the company?
It shows you what topics and keywords you can get traffic on. It analyzes what content ranks today to tell you exactly what type of content you need to produce to have a shot at hitting the first page of Google.
It supplies a deep pool of quality, mostly US-based writers that write engaging, well-written content. After you publish, it tracks your results, and gives you suggestions on how to promote your content.
“Effective May 21, 2019, HubSpot's “send later” feature will be removed from Gmail.” Learn More Basically, Gmail created this feature natively so you really don’t need it anymore! The only thing you lose is the “best time to send” feature:
Best time to send: (Sales Hub Professional or Enterprise only) select within 24 hours or Best time to send this week to schedule a time with a higher likelihood of opens, clicks, and replies based on the recipient's previous email engagement.
Until Next Time
If you’re listening on iTunes - head on over and leave us a review! We love hearing your feedback, so feel free to leave some in the comments, or shoot me an email at firstname.lastname@example.org!
Until next time. This is Carina Duffy & Nick Bennett saying to you, get out there and get after it!
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