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The Inbound Marketer’s Guide to Maximizing HubSpot ROI
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The-Inbound-Marketers-Guide-to-Maximizing-HubSpot-ROI

Free Guide:

Follow these 10 proven step to make the most out of your HubSpot investment.

In this free guide, you’ll learn:

  • What HubSpot is and isn't
  • How to use HubSpot to track inbound success
  • How to make sure you truly are getting the most out of HubSpot

New beta ABM properties, bad business advice, and a new workflows beta! [Hubcast 258]

By Carina Duffy

Carina Duffy also recommends this free guide, The Inbound Marketer’s Guide to Maximizing HubSpot ROI.

New beta ABM properties, bad business advice, and a new workflows beta! [Hubcast 258]

This episode of the Hubcast is brought to you by Digital Sales and Marketing World 2020, April 5-7 in Hartford, CT.

Super early bird pricing ends January 31st! Use code 20HUBCAST to get an extra 20% off your ticket.

Marcus shared his personal development newsletter about the new year a few weeks back on LinkedIn and it was deep.

Free Guide: The Inbound Marketer’s Guide to Maximizing HubSpot ROI

 

Property of the Week

ABM Properties BETA

Check out this article from HubSpot to learn more about what ABM is and how can use HubSpot to do it!

As these features go live we’ll dive in more, but for now let’s do a quick overview of what the new ABM properties are you’ll be able to leverage in the new Marketing Hub Enterprise:

  • “Contact
    • Buying role: identifies the role that a contact plays during the sales process. Contacts can have more than one role, and they can share the same role with another contact. Example property options are Decision Maker, Budget Holder, and Blocker.
  • Company
    • Target account beta: identifies the companies that you are marketing and selling to as part of your account-based strategy. This is a single checkbox property.
    • Ideal customer profile tier: represents how close a company matches your ideal customer profile in three tiers. Companies that are Tier 1 should be a great fit for your products/services, where Tier 3 might be acceptable, but low priority.
    • Assign values manually to these properties, or create a workflow to automate the process.”

Learn More Here

Talk to your account manager about getting early access to the beta! Also coming soon is the Company Score property.

What’s on Marcus’ mind

On bad business/life advice….

This episode’s sponsor: Digital Sales and Marketing World

What else is there to say? See you there! 

Use promo code 20HUBCAST to get an extra 20% off - super early bird pricing ends January 31st!



HubSpot wishlist: Notifications for user changes

“The ability to set up notifications (to admins or to other teams/users) when a user does something like publish a website or landing page would be extremely helpful so that we can closely monitor what is being pushed live.”

Vote it Up!

More robust notifications for everything!

 

HubSpot updates

Early Beta: Add more than one condition to a workflow if/then branch

Yes… it’s true...

More Than One Condition to HubSpot Workflow

It’s amazing. Talk to your account manager to see if you can get enrolled in the beta!

 

Until next time

Interested in sponsoring the Hubcast? Head on over to the Advertise with IMPACT page to learn more!

Join the HubSpot User Slack and hang out with us! 

If you’re listening on iTunes, head on over and leave us a review! We love hearing your feedback, so feel free to leave some in the comments, or shoot me an email at cduffy@impactplus.com!

Until next time, this is Carina Duffy and Marcus Sheridan saying to you, get out there and get after it!

The-Inbound-Marketers-Guide-to-Maximizing-HubSpot-ROI

Free Guide:

The Inbound Marketer’s Guide to Maximizing HubSpot ROI

Follow these 10 proven step to make the most out of your HubSpot investment.

In this free guide, you’ll learn:

  • What HubSpot is and isn't
  • How to use HubSpot to track inbound success
  • How to make sure you truly are getting the most out of HubSpot

Topics:

HubSpot
Published on January 23, 2020

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