Check out this article from HubSpot to learn more about what ABM is and how can use HubSpot to do it!
As these features go live we’ll dive in more, but for now let’s do a quick overview of what the new ABM properties are you’ll be able to leverage in the new Marketing Hub Enterprise:
Buying role: identifies the role that a contact plays during the sales process. Contacts can have more than one role, and they can share the same role with another contact. Example property options are Decision Maker, Budget Holder, and Blocker.
Target account beta: identifies the companies that you are marketing and selling to as part of your account-based strategy. This is a single checkbox property.
Ideal customer profile tier: represents how close a company matches your ideal customer profile in three tiers. Companies that are Tier 1 should be a great fit for your products/services, where Tier 3 might be acceptable, but low priority.
Assign values manually to these properties, or create a workflow to automate the process.”
“The ability to set up notifications (to admins or to other teams/users) when a user does something like publish a website or landing page would be extremely helpful so that we can closely monitor what is being pushed live.”