In typical Q&A fashion, you plug in a few keywords or a question, and it spits back a bunch of pages containing answers to your inquiry.
The creators of the social search app, Jelly, have taken this concept and transformed it into something a bit more... social.
Derived from the creative mind of Twitter co-founder, Biz Stone, the Jelly app was founded in April of last year, however it officially launched just yesterday.
In an attempt to make traditional search a bit more human, this new app calls upon your social network contacts to drum up an answer for just about any question you can think of.
So how does it work? And what does it mean for marketers?
The potential for marketing strategy incorporation looks promising, which is why we've come up with a step-by-step tutorial to help you get started with the Jelly app.
According to the company blog, "Jelly is designed to search the group mind of your social networks—and what goes around, comes around. You may find yourself answering questions as well as asking. You can help friends, or friends-of-friends with their questions and grow your collection of thank you cards. It feels good to help."
How to Get Started
As we mentioned, Jelly is now available for download in both the App Store and Google Play. When you open the app for the first time you land this screen. To continue, simply swipe down.
Jelly requires you to connect at least one of your social networks in order to pull the the right people to answer your questions. While you only have to connect with one, Jelly encourages you to connect with multiple networks if you want to increase the audience for you questions.
Jelly will begin displaying your friends questions in your feed like this:
If you don't know the answer to their question, or don't wish to answer it, simply swipe down to display the next question.
To ask a question of you own, tap the camera icon in the right corner to open the camera. Once you're satisfied with your visual, tap 'Use' in the right corner to continue.
Once you've captured an image, its time to add the actual question. When you're ready tap 'Send' in the right corner to publish your question.
Answering questions is just as easy as asking them! To respond to someones question select the answer option and use the text box to compose your answer.
Use the link and draw tools to customize your message, then tap send when you're finished.
Don't forget to thank your friends when they answer your questions. When you're viewing an answer, tap the 'Thanks' option to send them a card that will look like this:
What Does This Mean For Marketing?
From what we've gathered, Jelly appears to be in its early stages, however the potential for marketing incorporation could be remarkable.
We're hoping that future updates will provide users with the opportunity to search for subject matter, which would mean that your brand would have access to a feast of questions waiting to be answered. This type of update would open up the door for both personalized interactions and added value.
Let's say, for example, your brand comes across a question regarding which product to buy: yours or your competitors. Jelly would present you with the perfect opportunity to chime in and promote your brand in an attempt to influence their purchasing-decision. Sounds useful, right?
Humanize, build credibility, and increase profit margins. We can't wait to see where Jelly will go from here.