Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Content Marketing
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

People No Longer Have to Listen to Your Entire Podcast, Thanks to Audioburst

By Brie Rangel

Brie Rangel also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

People No Longer Have to Listen to Your Entire Podcast, Thanks to Audioburst Blog Feature

What’s the right length for your podcast? Should it be 10 minutes or an hour? The answers to these questions may soon be “it doesn’t matter.”

With Audioburst, users can not only search audio streams for topics they care about, and only have to listen to the snippet of audio that addresses their preferred topics, they can now create playlists that get smarter over time.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022


According to a well-written press release boilerplate:

Audioburst is a revolutionary AI-powered audio search platform connecting audio content and users. With the mission of organizing the world's audio content, every day, the Audioburst AI platform listens to, understands, segments and indexes millions of minutes of audio information from top radio stations and podcasts.

Powered by advanced Natural Language Processing (NLP) technology and a proprietary AI platform that indexes audio segments into searchable “bursts” in real-time, Audioburst is introducing an entirely new way for consumers and businesses to interact with live or recorded audio content across platforms and devices.

The playlist feature acts similarly to Pandora (shout out to my Michael Buble Pandora station I’ve had since 2007!) in that you set up your topics and over time, it’s AI-powered engine learns your preferences and modifies the snippets it plays for you over time.

It’s not just consumers that can capitalize on the platform, however. Brands can now provide a much better audio content experience to their listeners.

What Does This Mean for Podcasters and Marketers?


The way I see it, there’s a mix of good and bad here, folks.<

Good: Content Amplification

For starters, services like Audioburst have potential to enable you more reach of your content.

Either the service is so new the indexed library is too small, or no one in our space has played with it yet because I tried searching for things like “inbound marketing,” “video,” and “content marketing,” and got nothing.

I even gave up and just typed “marketing” and still got radio silence.

So the amplification remains to be seen, but in theory if this - or another service like it - takes off, this could be a really good thing, assuming the AI gets smart enough to match up user intent to your content correctly.

Good: Podcasts are now short-form and long-form content

 

via GIPHY

 

As a marketer, you may no longer need to wrestle with how long your show should be.

Granted, not everyone is going to want to consume content this way, but if you’ve been afraid of going too long and people falling off - or if you’re worried people will fall off before they got to the good stuff, services like Audioburst could help.

It allows you to review the tags on your content and create a playlist you can house on your site.

How cool is that? Instead instead of a new visitor finding your podcast and having to spend an hour deciding if they like it, they can instead listen to several “bursts” based on a topic they care about!

Good: Attract the Non-Podcast Audience

It’s bad enough we all just skim articles, or worse, read the title and share blindly, but the reality is, this same friction happens with audio consumption.

The difference is those with shorter pockets of time - or attention spans - previously passed on podcasts altogether.

Now, this audience has an option that caters to them.

Good: New Monetization Potential

Of course, Audioburst wants to monetize the snippets it serves.

Without going through the entire sign up process, I don’t have all the data here, but they are positioning themselves as another way to monetize your content.

Bad: New Monetization Threat

This monetization is also a potential challenge for marketers. If you’re envisioning a way to monetize your podcast and now have to share a cut of that with a third party (if consumers actually start using this service more), that’s a bummer.

If your goal is not to ever monetize and your podcast is strictly an awareness play, then no worries here for you.

Bad: Personalization Can Prevent New, Expanded Learning

I’m pretty stuck on my Michael Buble Pandora station for my “work” music, but because of that, I tend to miss out on newer music. 

When personalization overpowers our habits, we can miss out on some pretty great new stuff. For marketers, this poses a challenge.

How do you get in front of people who have already closed themselves off from getting content like yours?

You’re asking them to create a new habit, which is a pretty tall order.

Bad: Skynet

 

 

via GIPHY

Just kidding (kind of).

Curious what to do next? 

Test out becoming an Audioburst Creator (it's free) and let the community know how it's going in IMPACT Elite!

The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Content Marketing
News
Marketing Strategy
Published on November 13, 2018

Recent Articles

Long Form vs. Short Form Content: Which Is Better For Your Business?
January 3, 2022 • 9 min read
What Should a 2022 Content Marketing Strategy Include?
December 30, 2021 • 9 min read
How To Write About Your Competitors on Your Business Blog or Website
December 27, 2021 • 12 min read
17 Business Blog Topics Your Audience Wants You To Write
December 24, 2021 • 11 min read
Outsourcing Is Broken: Why We Need To Rethink the Relationship Between Client and Agency
December 10, 2021 • 6 min read
22 Best Content Marketing Tools and Apps for 2022
December 4, 2021 • 14 min read
‘The Big 5’ Best Business Blog Topics That Drive Traffic, Leads, and Sales (+ Video)
November 26, 2021 • 9 min read
Who Should Be On Your Content Marketing Team? 5 Critical Positions
November 23, 2021 • 9 min read
What Is a Learning Center and Why Does My Website Need One?
November 22, 2021 • 6 min read
Content Managers: Use This Step-by-Step Guide to Create the Content Your Team Needs
October 15, 2021 • 10 min read
How to Organize Content on Your Website
October 5, 2021 • 6 min read
Inbound marketing success: Building a healthy content pipeline
September 10, 2021 • 7 min read
How to Write a Pillar Page (With Examples)
August 30, 2021 • 13 min read
The Best Sales Enablement Tools for Your Team in 2021
August 30, 2021 • 11 min read
Content Manager Job Description for Marketing Teams (All Industries)
August 24, 2021 • 9 min read
7 Content Marketing Mistakes You’re Probably Making [+Fixes]
August 20, 2021 • 9 min read
7 Content Marketing KPIs You Must Be Tracking In Your Strategy
August 18, 2021 • 12 min read
How much does marketing news really matter? (Content Lab, Ep. 56)
August 13, 2021 • 1 min read
How Inclusivity Can Supercharge Your They Ask, You Answer Content (Content Lab, Ep. 55 ft. Ramona Sukhraj)
July 29, 2021 • 1 min read
What It Takes to Dominate Organic Search, ft. Jeff Coyle of MarketMuse (Inbound Success, Ep. 205)
July 26, 2021 • 34 min read
Data: 'Funny' seniors imagery is not only demeaning, it's inaccurate
July 21, 2021 • 4 min read
How Can the StoryBrand Framework Be Used for Inbound Marketing?
July 21, 2021 • 6 min read
17 Best Content Marketing Platforms for 2021
July 19, 2021 • 9 min read
How to Create a YouTube Channel for Business (+ Examples)
July 16, 2021 • 7 min read
What the Heck is Going on With All the Google Updates? (Content Lab, Ep. 54)
July 15, 2021 • 1 min read