Skip to main content

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.


Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.


HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?


Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Iris Hearn

By Iris Hearn

Apr 15, 2019


Social Media Marketing News
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Social Media Marketing  |   News

Pinterest Adds 2 New Conversion-Focused Ad Features

Iris Hearn

By Iris Hearn

Apr 15, 2019

Pinterest Adds 2 New Conversion-Focused Ad Features

Pinterest introduced two new ad conversion-focused features this week aimed at helping advertisers optimize their campaigns and understand how successful their ads are in converting users.

Pinterest has quickly become a go-to resource for users to see what’s trending or gain inspiration on what to buy next, presenting a major opportunity for brands to capitalize on this behavior through advertising.

To cater to this need, Pinterest launched Conversion Optimization and Promoted Video for Conversions.

These updates bring Pinterest up to par with other top social ad platforms and, combined with their other recent ad updates, makes it a more attractive choice for retail brands that have audiences spending time on Pinterest.

Conversion Optimization

Conversion Optimization is a new ad feature that allows the user to optimize Promoted Pins for specific campaign objectives, rather than just clicks.

Now, you can tell Pinterest what the main goal of your ad campaign is and the algorithm will be adjusted to display ads to those more statistically more likely to have the desired response.

“When you run conversion campaigns on Pinterest, we optimize your bids to help achieve your goals. This means you'll spend less time managing your campaigns. Just pick a goal and tell us your target cost per action. From there, conversion optimization will work behind the scenes to help you reach the right people, at the right price.”

To use this feature, you’ll need the Pinterest Tag on your website, just as you’d need a Facebook or LinkedIn pixel to run more complex campaigns on those platforms.

Conversion Optimization then offers a range of supported events to choose from increased sign-ups, generate more leads, or drive more checkouts on your site.

This can help marketers run more successful campaigns without requiring excessive monitoring.

Furthermore, it can help you spread out your campaigns based on the original goal and monitor results based on lifecycle stage rather than lumping them all together.

While the ability to set campaign goals is nothing new, having this ability on a buying-centric platform like Pinterest opens up more opportunities for fashion, home decor, and other lifestyle brands to capture this segment and run better campaigns.

Promoted Video for Conversions

Additionally, Pinterest has expanded these conversion-focused features to its Promoted Video ad format.

Video can be powerful at all stages of the funnel- especially when it comes to driving conversions or sales.

After all, if someone is dedicating time to watching your video, that shows an active interest in your brand rather than passively viewing a standard display ad.

As a resource where users go to when they’re in the buying or window-shopping mindset, Promoted Video on Pinterest can be the tool that makes your brand stand out.

To help advertisers generate even more action on these posts, Pinterest is now offering “conversion” goal formats for Promoted Videos.

“Promoted Video for ‘conversions’ goals will click into a landing page that houses the advertiser’s website, as well as a closeup of the video.

Promoted Video has proven to be a powerful format to drive these objectives as it uses sight, sound and motion to demonstrate product features and benefits.”

Essentially, Pinterest is taking one step out of the process that helps bring users closer to the desired action.

Get Started Today

Both of these features are available for Pinterest Advertisers now, so check them out if you’re interested!

To start building your Pinterest Ads, visit Pinterest’s business website and sign up for a business account. From there, you’ll have access to a slew of tools - including the new ones mentioned in this article - to better reach your audience and drive results.

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

Social Media Strategy: How to Know Where Your Customers Are

January 15, 2024
Lindsey Schmidt Lindsey Schmidt

Winning with YouTube Shorts: Mastering the Algorithm on the Front Lines

October 23, 2023
Marcus Sheridan Marcus Sheridan

Why Short-Form Video Is a Vital Tool for Reaching Your Audience

September 25, 2023
Lindsey Schmidt Lindsey Schmidt

Your B2B Content Strategy Is Going to Need More Social

June 21, 2023
Nick Bennett Nick Bennett

12 Ways You're Totally Blowing Your Business Social Media Strategy

June 18, 2023
Mary Brown Mary Brown

Should Your Demand Gen Strategy Change in a Slumping Economy?

April 12, 2023
Nick Bennett Nick Bennett

How To Build an Effective Instagram Video Marketing Strategy

April 30, 2022
Ramona Sukhraj Ramona Sukhraj

How Facebook's news feed algorithm works and prioritizes content

July 14, 2021
Liz Murphy Liz Murphy

Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust

July 7, 2021
Liz Murphy Liz Murphy

Best times to post on social media (new data)

May 19, 2021
Liz Murphy Liz Murphy

Twitter fails to buy Clubhouse, whose creators can now make money... so what?

April 8, 2021
Liz Murphy Liz Murphy

Marketers, Facebook Analytics will be no more on June 30, 2021

April 2, 2021
Liz Murphy Liz Murphy

7 Best Social Media Management Tools

March 26, 2021
Connor DeLaney Connor DeLaney

Twitter teases Super Follows, Communities; undo send tweet still a rumor

March 11, 2021
Liz Murphy Liz Murphy

LinkedIn adds new 'Products' highlight tab on company pages

February 25, 2021
Melissa Smith Melissa Smith

54 jaw-dropping social media statistics for businesses [New for 2021]

February 23, 2021
Connor DeLaney Connor DeLaney

Facebook video best practices: what you need to know to grow your video presence

February 16, 2021
Lindsey Schmidt Lindsey Schmidt

27 best digital marketing news sites

January 26, 2021
Liz Murphy Liz Murphy

Should you care about Clubhouse, the new audio-based social media app?

January 19, 2021
Nick Bennett Nick Bennett

How to maximize lead generation via Facebook posts and ads

January 18, 2021
Myriah Anderson Myriah Anderson

Working with IMPACT on paid media: What to expect

January 13, 2021
John Becker John Becker

Instagram advertisers can create branded content ads on creators’ accounts

January 6, 2021
Justine Timoteo Thomas Justine Timoteo Thomas

The top 10 social media trends for brand survival in 2021 [Infographic]

January 2, 2021
Joe Rinaldi Joe Rinaldi

6 holiday campaign examples that are total showstoppers

December 25, 2020
Dia Vavruska Dia Vavruska

Pinterest continues diversity and inclusion efforts with new features and leadership

December 16, 2020
Shandia Drummond-Butt Shandia Drummond-Butt