Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: Fundamentals of Social Media Marketing

Start the Course Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Close
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing
Start the Course
Fundamentals of Social Media Marketing
Free Social Media Course
View Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Proven Ways to Engage with Social Media Influencers

By Dan Baum

Dan Baum also recommends this free course, Fundamentals of Social Media Marketing.

Proven Ways to Engage with Social Media Influencers Blog Feature

 

social media influencersBuilding a relationship with social media influencers can be one of the most challenging aspects of running a good social media marketing campaign. It's a long, complicated process, but it can really pay off once you begin a relationship with a powerful social media influencer.


The truth is, engaging with social

Free Course: Fundamentals of Social Media Marketing

media influencers is much like dating. You have to undergo a serious process of getting to know your influencer in order to create a long-term relationship. You don't just want a quick publicity stunt that will be forgotten almost immediately. In order to build a high quality relationship with your social media influencers that will ultimately pay off for your company's publicity and social media presence, you need to follow a few easy steps.


Trouble with your social media? Contact IMPACT for help!


But first thing's first; You need to know what Social Media Influencers are!


What are Social Media Influencers?


Social media influencers are simply people or companies in your industry that have a big influence on social media. People trust their name, and tend to go to them for industry related questions and research. What makes this so important to you is that having a meaningful relationship with these influencers can drastically improve your credibility as well as give you high-quality publicity for your company. It's basically free advertising for your company, and it increases your own influence over social media.


Why are theses social media influencers so special in the first place? Well, there's a couple of reasons. When a person or brand is a big influencer, they tend to be particularly smart about your industry, getting an early jump on social media (a pioneer of sorts), or by having a large group of loyal followers. Having a large influence over a lot of followers is what makes social media influencers, well, simply put, influential.


Social media users rely on influencers for reliable information from their industry, so having good relationships with them can give you much needed exposure!


Tips for Engaging Social Media Influencers


1. Identify your social media influencers.


Well first off you need to understand who your social media influencers are. You can't run before you can walk! So ask yourself, "Who are the biggest names in my field? Who do I want my company to emulate in the future? Who was the keynote at the last conference I was at?"


Make a list of these industry pioneers and look for them on social media (Twitter, Facebook, Google+, etc.). Determine which social media channels work best for your company (if not all of them) and like or connect with them. It's that easy! Now you have some pretty big names on your social media platforms, and you're on your way to having a great social media presence!


2. Share their content.


Now that you're connected with your social media influencers, it's time to start climbing in their ranks. You ideally want them to say "Hey, this company really likes our stuff and shares it a lot, I should thank them for their support!". Share everything. Read their blog, use their content in your blog, like this, retweet that, +1 this other thing; the bottom line is you want them to know that you look up to them as an industry genius.


3. Ask them to guest blog.


Guest blogging is a simple way for your social media influencers to increase their blog following and yours as well. Posting their content on your blog lets your readers see them, and they also see your social media influencer's name on your blog. Your readers will say "wow, that's a big name on their blog, I trust this company more now.". So it's a win win situation. They increase their reach, and your improve your credibility in your industry. It also is a great way to further improve your relationship with your influencers.


4. Have them give you industry related advice.


In my book, someone asking for advice is very flattering. You are complimenting their knowledge! So don't hold back, ask your social media influencers for advice on your upcoming marketing meeting and use it! They are the best in the business for a reason, so something they do is working. It's great advice for you, and you compliment them in the process. Creating a relationship with them is important, but you can't do that without building trust with them.


5. Join them to create content.


Got a crazy new idea that you'd love to turn into a webinar or an ebook? Well, if it's new and innovative, your social media influencers might be interested as well. You would want credit for the newest New York Times Bestseller right? Well so would they. So ask your influencers to team up with you and create an awesome webinar or ebook that both of you would be proud of. You get great content and awesome publicity as your influencers share this content to their followers. Plus you now have this awesome relationship with your social media influencers!


6. Engage with them offline.


You know that sometimes you just need a face-to-face interaction in order to make the sale. The same goes for your social media influencers. Once you have a strong enough relationship with your influencers, connect with them at trade-shows and conferences. Even if it's just a friendly "Hey how are you?" conversation, putting a face to the name is a great way to take your relationship with influencers to the level it needs to be for them to publish your content.


7. Ask them to share your content.


All the liking and retweeting you've been doing on your social media influencer's content, you want them to do the same for you. The ultimate goal of building this relationship with your social media influencers is for them to share your content. You may not realize the power of an industry leader retweeting your company! It's a simple and effective way to increase your company's publicity.


When you ask your influencers to share your content, don't try to make your pitch too salesy! Send them a quick email asking them to tweet about the blog article, even tweet at them if they are on Twitter a lot. Once you have a strong enough relationship with your social media influencers, you won't even have to ask them. Once they trust your company enough, they will automatically tweet about your new article, and your social reach will drastically increase. With a huge name on your blog, you will increase leads and sales and even become an industry influencer yourself!


Be Influential!


Interested in learning more about optimizing your social media marketing? Give us a call at IMPACT and learn how we can help!


 

Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Topics:

Social Media Marketing
Published on August 21, 2012

Recent Articles

ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
ICYMI: Digital marketing news update for July 6, 2021
July 6, 2021 • 5 min read
ICYMI: Digital marketing news update for June 28, 2021
June 28, 2021 • 6 min read
ICYMI: Digital marketing news update for June 21, 2021
June 21, 2021 • 5 min read
ICYMI: Digital marketing news update for June 14, 2021
June 14, 2021 • 6 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read
ICYMI: Digital marketing news update for May 24, 2021
May 24, 2021 • 6 min read
Best times to post on social media in 2021 (new data)
May 19, 2021 • 4 min read
ICYMI: Digital marketing news update for May 17, 2021
May 17, 2021 • 5 min read
ICYMI: Digital marketing news update for May 10, 2021
May 10, 2021 • 6 min read
ICYMI: Digital marketing news update for May 1, 2021
May 1, 2021 • 3 min read
Twitter fails to buy Clubhouse, whose creators can now make money... so what?
April 8, 2021 • 6 min read
Marketers, Facebook Analytics will be no more on June 30, 2021
April 2, 2021 • 2 min read
7 best social media management tools in 2021 (+ VIDEO)
March 26, 2021 • 12 min read
12 ways you're totally blowing your business social media strategy
March 24, 2021 • 11 min read
Twitter teases Super Follows, Communities; undo send tweet still a rumor
March 11, 2021 • 4 min read
LinkedIn adds new 'Products' highlight tab on company pages
February 25, 2021 • 2 min read
54 jaw-dropping social media statistics for businesses [New for 2021]
February 23, 2021 • 8 min read
Facebook video best practices: what you need to know to grow your video presence
February 16, 2021 • 9 min read
27 best digital marketing news sites (updated for 2021)
January 26, 2021 • 7 min read
Should you care about Clubhouse, the new audio-based social media app?
January 19, 2021 • 3 min read