Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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Questions About Smart Content, Dope Email Strategies, and Two Beta Sneak Peeks [Hubcast 244]

Questions About Smart Content, Dope Email Strategies, and Two Beta Sneak Peeks [Hubcast 244] Blog Feature

Carina Duffy

HubSpot Trainer, Co-Host of the Hubcast, INBOUND Speaker, Certified HubSpot Trainer, Retains 10 HubSpot Certifications

October 3rd, 2019 min read

This episode of the Hubcast is brought to you by Digital Sales & Marketing World 2020 - for marketing teams, sales teams, and leadership teams. Learn more at

On today’s episode of where in the world is Marcus Sheridan, we bring you one of our favorite special guests, Nick Bennett!


Certified Dope

Jeppe at Avidly - An IMPACT manufacturing client

“We have set up some lead ads focusing on a lookalike audience based on the list of customers. The ads simply offer them a quote on their product - asking when they potentially want to buy and a qualification question around the type of distributors. Qualified leads go directly to the sales reps as SQLs.

The rest we assumed they wanted to know more about the prices and boy were we right in this. This email sends them to a price calculator to figure out the cost for their solution - I have never seen email stats like this:

Certified Dope Open Rates

We also created a blog post talking in more general terms on what their products cost - including installation costs and how this could go up and down depending on the environment it would be installed in [Can you say TAYA??]. Here we also put in a CTA to the price calculator. This is the click through rate from the blogpost to the calculator:

Certified Dope CTA Click-throughs

Finally we created an email that is sent to contacts who visited the calculator but don’t complete it. The calculation is rather complicated and you need to know a lot about your final solution, so it can be a little difficult to submit it - especially if you are early in your research process. So we created a gallery with different possible solutions and the total costs including installation, so people can get an idea about what their solution will cost.

That email also performed rather well:


Jeppe and the team at Avidly - you guys are Certified Dope!!


What’s on Our Minds: Smart Content

Is it really as great as people make it out to be? Is it worth spending the time building out?

This Episode’s Sponsor: DSMW

Something that’s really exciting about DSMW this year isn’t just the new name, but the new format. We're having role-specific and industry-specific summits on each day. 

Digital Sales & Marketing World is just six months away! You can get super early bird pricing right now - $799 for All Access, and $1,099 for VIP.

Learn more and register now at

HubSpot Wishlist (A two-for-one!): Ability to redirect to multiple thank you page based on form response

“On a form, there is a field with two different responses, which helps to determine the ideal customer. It is very important to have the feature to redirect a visitor to separate thank you pages based on the response. To B2B customers, we sell our products directly but to B2C customers, we redirect them to e-commerce channels (such as eBay or Amazon). In this case, both the types of customers are important. We can use one landing page and form to target both types of audiences to promote the product but redirect them to the relevant offer/content based on the response.”

Vote it Up!

This actually isn’t new - but we want it so bad we’re bringing it up again!


HubSpot Wishlist 2: Smart content on thank you pages

“I would find it very useful if I can use smart content on thank you pages, based on the form they've submitted. Depending on the form people submit, I add them to a specific list. And depending on this list I want to show the right smart CTA.

Technically this is possible now, but the data processing time is to slow to show the right smart CTA on the thank you page.”

Vote it Up!

HubSpot Updates

Personal outreach at scale: HubSpot Video in templates & sequences

“The HubSpot Video icon and the ability to insert videos is now live within the templates and sequences tools -- empowering you to easily share personal-feeling video content from the day-to-day tools you use inside HubSpot.”

Learn More

“HubSpot Video embedding in sequences and templates is now available in Sales Hub Professional & Enterprise, and Service Hub Professional & Enterprise. You’ll need a paid seat of Sales or Service Hub to embed videos into sequences, though any user can embed videos into templates.”

Prioritize chatflows on your website

“With today’s update, it’s easy to prioritize chatflows over other existing chatflows on your website pages. That means it’s as simple as a click and drag motion for you to prioritize promoting your event (or anything else) with a chatflow on our website over whatever standard chatflow your website page typically shows. When the event is over, turn off the chatflow and priority will switch back to your standard chatflow, simple as that.”

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Sneak Peek: Live Beta for Attribution Reporting for Enterprise!

Sneak Peek: Live Beta for SEO Analytics in the Analytics Tools??


Until Next Time

Interested in sponsoring the Hubcast? Head on over to the Advertise with IMPACT page to learn more!

Join the HubSpot User Slack and hang out with us! 

If you’re listening on iTunes - head on over and leave us a review! We love hearing your feedback, so feel free to leave some in the comments, or shoot me an email at!

Until next time. This is Carina Duffy & Nick Bennett saying to you, get out there and get after it!

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