Questions About Smart Content, Dope Email Strategies, and Two Beta Sneak Peeks [Hubcast 244]
By Carina Duffy
This episode of the Hubcast is brought to you by Digital Sales & Marketing World 2020 - for marketing teams, sales teams, and leadership teams. Learn more at DigitalSalesandMarketingWorld.com.
On today’s episode of where in the world is Marcus Sheridan, we bring you one of our favorite special guests, Nick Bennett!
Jeppe at Avidly - An IMPACT manufacturing client
“We have set up some lead ads focusing on a lookalike audience based on the list of customers. The ads simply offer them a quote on their product - asking when they potentially want to buy and a qualification question around the type of distributors. Qualified leads go directly to the sales reps as SQLs.
The rest we assumed they wanted to know more about the prices and boy were we right in this. This email sends them to a price calculator to figure out the cost for their solution - I have never seen email stats like this:
We also created a blog post talking in more general terms on what their products cost - including installation costs and how this could go up and down depending on the environment it would be installed in [Can you say TAYA??]. Here we also put in a CTA to the price calculator. This is the click through rate from the blogpost to the calculator:
Finally we created an email that is sent to contacts who visited the calculator but don’t complete it. The calculation is rather complicated and you need to know a lot about your final solution, so it can be a little difficult to submit it - especially if you are early in your research process. So we created a gallery with different possible solutions and the total costs including installation, so people can get an idea about what their solution will cost.
That email also performed rather well:
Jeppe and the team at Avidly - you guys are Certified Dope!!
What’s on Our Minds: Smart Content
Is it really as great as people make it out to be? Is it worth spending the time building out?
This Episode’s Sponsor: DSMW
Something that’s really exciting about DSMW this year isn’t just the new name, but the new format. We're having role-specific and industry-specific summits on each day.
Digital Sales & Marketing World is just six months away! You can get super early bird pricing right now - $799 for All Access, and $1,099 for VIP.
Learn more and register now at DigitalSalesandMarketingWorld.com.
HubSpot Wishlist (A two-for-one!): Ability to redirect to multiple thank you page based on form response
“On a form, there is a field with two different responses, which helps to determine the ideal customer. It is very important to have the feature to redirect a visitor to separate thank you pages based on the response. To B2B customers, we sell our products directly but to B2C customers, we redirect them to e-commerce channels (such as eBay or Amazon). In this case, both the types of customers are important. We can use one landing page and form to target both types of audiences to promote the product but redirect them to the relevant offer/content based on the response.”
This actually isn’t new - but we want it so bad we’re bringing it up again!
HubSpot Wishlist 2: Smart content on thank you pages
“I would find it very useful if I can use smart content on thank you pages, based on the form they've submitted. Depending on the form people submit, I add them to a specific list. And depending on this list I want to show the right smart CTA.
Technically this is possible now, but the data processing time is to slow to show the right smart CTA on the thank you page.”
Personal outreach at scale: HubSpot Video in templates & sequences
“The HubSpot Video icon and the ability to insert videos is now live within the templates and sequences tools -- empowering you to easily share personal-feeling video content from the day-to-day tools you use inside HubSpot.”
“HubSpot Video embedding in sequences and templates is now available in Sales Hub Professional & Enterprise, and Service Hub Professional & Enterprise. You’ll need a paid seat of Sales or Service Hub to embed videos into sequences, though any user can embed videos into templates.”
Prioritize chatflows on your website
“With today’s update, it’s easy to prioritize chatflows over other existing chatflows on your website pages. That means it’s as simple as a click and drag motion for you to prioritize promoting your event (or anything else) with a chatflow on our website over whatever standard chatflow your website page typically shows. When the event is over, turn off the chatflow and priority will switch back to your standard chatflow, simple as that.”
Sneak Peek: Live Beta for Attribution Reporting for Enterprise!
Sneak Peek: Live Beta for SEO Analytics in the Analytics Tools??
Until Next Time
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Until next time. This is Carina Duffy & Nick Bennett saying to you, get out there and get after it!
Wondering where to begin?